New content checklist
-
Hi everyone,
Hope your day is super fantastic.
I am working on a new content publishing checklist. Once we publish a new article or blog post, what are the sites/ links/ actions to take to distribute the content and "get it out there".
I looked around on here, but couldn't find one.
Let's start a great discussion and then I will compile the answers and publish.
Something like:
Social:
Facebook
Twitter
G+
PinterestBookmark:
del.icio.us
stumble
rededitAnswer Q's:
Yahoo Answers
QuoraWhat do you think? Too secret sauce for a general discussion?
Thanks.
-
Thanks Dan,
I was really hoping of just a general checklist for any industry any blog.
For instance, once a post gets published, the author should:
Promote their post on G+ and FB, and our company Twitter account.
Add the page to their del.icio.us account. Other "bookmark" sites.
Connect with Top 10 "blogger friends" and let them know the post is up.
Promote on reddit.
Do a couple of general searches around the web and see if any other blog posts would benefit from the content you just posted.
etc.
etc.
We could take this list, clean it up, and boom, might have a pretty darn good publishing/promoting list or infografic for aspiring seo professionals....
-
Hi Kyle,
Sorry for my late reply.
You are correct, and please let me clarify.
We have a team of 2 writers and 2 others who help/manage social, etc. While the social guys are familiar with SEO, our writers concentrate on producing awesome content for humans, not search engines.
What I would love to develop is a simple checklist of basics to help promote the new content. Once a writer completes a piece, each participating member then has a list of activities to help "promote" the content.
Does that make more sense?
Thanks.
-
That is a good start but it is important to not just jump into these channels without thinking about the audience - this checklist may sound good for SEO but it is may not be the best for your potential audience.
Explore their communities - for example, if you were targetting SEOs then you would hang out on SEOmoz, share content on inbound.org, comment on searchengineland.com, tweet the industry leaders on Twitter etc. By joining your niche communities you will build up connections and awareness which will help you gain links at a later date.
Before you publish content I would suggest joining in the conversation. That way, when you begin publishing your content you will have a basic following to be able to market to.
There is no secret but to be honest most people on here are very open and willing to share their expertise. I hope this question gains more of a discussion!
What kind of industry is your content targeting? Or is this a general checklist that can be applied to any industry?
-
There is no "secret sauce" in SEO, Just hard work and knowing what you’re doing. If your blog is not well established I would look into guest blogging with other blogs in your industry so you can build up your name / followers.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle pre-existing backlinks on new site.
Hi - We built a new site on a URL that had previously been used. We are noticing a lot of spammy backlinks pointing to our current site and ending up on a 404 page. Any recommendations on how to handle this?
Link Building | | JJKM551 -
Other than social media, where are good places to post content from ones website?
I am trying to build links with my content. I always post to social media (Twitter, Facebook, Google + and sometimes Stumble Upon) What are other good choices that may have more staying power?
Link Building | | donsilvernail2 -
New Links in Old Articles
We have recently launched a new website for a brand that always existed in our company, but never had its own website. Now I'm looking to increase it's organic visibility. We had quite a few links coming into our other sites, when in fact they would be more relevant to our new site. The only things is I found a really good one from 2012 - what would be your thoughts on asking the author to change the link? How would Google view? Would I damage the organic visibility of the site it is currently linking to? Thanks, Brian
Link Building | | brianmadden0 -
RE: Mozinar - "Leveraging Tools in Developing a Strategic & Data Driven Content Marketing Campaign"
Did Andrew ever provide a link to an example "Keyword Targeting Report" spread? Thanks!
Link Building | | richpalpine0 -
Duplicate contents with competitors websites
Hello, I have use the http://copyscape.com to check the duplicate content and found that my website have some errors duplicate contents with other competitors website. But a problem is, I could not define the reason of this (my website copied the competitors website or they copied of mine) To solve this issues, should I modify a unique my contents (this is difficult) or anyone have a good solution for this problem? Please give me advice? Thank you!
Link Building | | JohnHuynh0 -
Guest Blog Etiquette & Re-using "Expired" Content
Hi everyone, There's two parts to this Q, which is why the title's sort of split in half. We wrote a guest blog post that we were really proud of, which took a good few hours of work. It went live about a month ago, but I just happened to notice recently that it had disappeared off the person's website - I now get a 404 error and I can't find it either using a 'site:' search in Google or via the site's own search tool. I've tried getting in touch with the webmaster, but he's no longer responding to my emails. I really don't know if a) it disappeared by accident (for whatever reason), or b) they purposefully wanted to remove it and now they're avoiding me. My two Q's: Do you think it's cheeky to re-use the content, by giving it to someone else? Or would you say it goes against guest blogging etiquette? It seems a shame to waste it, for it to disappear. If I were to re-use it, would there be any implications regarding Panda, given the fact that it was content that was once live (i.e. effectively 'duplicate', once upon a time), even if the 'original' content is no longer indexed by Google? Would it even be considered a duplicate if published again now? Many thanks in advance!
Link Building | | Gmorgan0 -
Auto Blog Content
Hi i was thinking about to build auto blog website that will post about twice a day auto generated content related to my keywords that im trying to rank for. and for inbound linking, i will write original articles with a keyword anchor text, and will link to auto generated content for that keyword? so my question is: is it good idea to link from original content to auto generated?will it help my rankings ? Thanks
Link Building | | xverticle0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0