Measuring Author Rank
-
It's pretty clear that "AuthorRank" is going to be a big thing for SEO.
Although the main principles seem to be pretty straightforward (http://www.seomoz.org/blog/authorship-google-plus-link-building) what I'm less clear about is how we can start to think about author influence as a measurable metric.
Webmaster tools gives us Author Stats as an impact on the site's impressions/CTR, but how do we measure the influence of an individual author? Are those factors even defined?
Will we get to a stage where authors can be given a Klout-like score for Google Authorship? If not that, how will it look?
This will be a HUGE question to solve for future content development strategies, and is something I'm thinking a lot about right now.
Best, Matt.
-
I guess an approach like mozcast would be the most indicated, X amount of terms/webpages that have an associated domain/page authority and author associated and you need to monitor how that shows in page rankings. I am not aware of how Klout or similar services score their users or even if they leave it open.
-
I just came across this Q while looking for ways to measure author rank, and since nobody answered your question, I will..
I believe we are ALREADY at the stage where "authors can be given a Klout-like score for Google Authorship" but we just have no easy way to see it.
There are more tools like Klout coming all the time, http://bit.ly/TOE2cs and who knows, maybe Google will buy one (if they haven't already.. )
-
I guess that's a no then!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PDFs With No Index Contribute To Page Ranks?
I have a question I'm hoping you can help me with. If I upload a PDF and add a no index under the meta robots index so that the PDF doesn't appear in search results when I send people the link to this PDF, does it still contribute to my site traffic/ranking etc? Basically we are deciding whether to put some PDFs with pricing options etc onto our website or on a google drive. We will be sending the links to potential clients. If visitors clicking on the link would still help with increasing traffic and increasing our google rank (without that PDF showing in results) we thought this might be the best solution.
Algorithm Updates | | whiterabbitnz0 -
Our Journey back to Good Rankings.
17 year old support site on the topic of hair loss. The home page (and pretty much all internal pages) enjoyed Page 1 Place 1 ranking out of 64 million search results for 12 of those years, for our main search phrase: hair loss. Other internal pages ranked #1 for other search phrases. I believe we were blessed by Google because we did everything the best we could: Genuine, manually constructed, unique, relevant content that was created from the heart. Other generalized health sites linked-to our site for more information on hair loss, and we had a couple thousand back-links that we never had to pay for. For the last 7 years or so, core content and news center went stagnant, but user-driven content (discussion forums) continued chugging along. Very old CMS systems had created duplicate content (print pages, PDF pages, share pages) and the site was not mobile-friendly at all. By the end of 2013, our home page had been bumped to the middle of Page 2 for "hair loss" as Google began pushing us down. Replacing our 700 page site dedicated to the topic of hair loss with random news articles, and dermatology organization sites that had little more than a paragraph of content on the topic. Traffic and income dropped by over 75% with this change, and by 2015 we were looking at a 9 year old site design that wasn't mobile-friendly, and had no updated content outside of the Forums for about as long. Mid 2015 we began a frantic renovation. The store was converted to a mobile-friendly design, tossed into HTTPS, and our developer screwed up, forgetting to put canonicals in place. Soon after, our store rankings dropped to almost zero. By the end of 2015 this was fixed, and we were spending tens of thousands to convert a very large, very old site into WordPress with a responsive, mobile friendly, lightning fast page-load design. We had no Google Analytics data prior to this either. Actions Taken starting Jan 1, 2016 - May 2016: Static Homepage + core content > Now put into WordPress. (80 pages) - proper 301's. News section running a 10 year old "PostNuke" CMS > Now put into WordPress. (300 pages). 301's. Forums running a 5 year old vBulletin > Now put into XenForo. (160,000 pages). 301's. Profiles section running a 10 year old "SocialEngine" CMS > Now put into new SocialEngine. (10,000 pages)* Site moved from HTTP > HTTPS. Proper 301's. Store CMS already finished months prior but sales dropped by 90%. Almost zero. Old forum CMS had created countless duplicate URLs. All of these 410'd. Old forum CMS had 65,000 pointless member profile pages indexed. All 410'd. Old news CMS created 4+ dup pages for every article (print, etc). All 301'd to new Article URL. Our HTACCESS file is thousands of lines long, trying to clean everything up, and redirect everything back to one, accurate, proper URL for each piece of content. It was a lot of work! After 17 years, we obviously had spammy sites linking to us. I quickly deleted content on my site the worst offenders were linking to. Then hired an SEO person to create a disavow audit on the other 20,000 sites liking to us. He settled on around 300 URLs needing disavow, but commented that didn't see any evidence we'd been penalized by Panda. He finished Friday and we will submit disavow Monday. Ran Screaming Frog audit on the site Cleaned up Google Search Console fully Created properties and submitted new sitemaps there. Monitored each property for the last 3 months and addressed 100% of issues raised. Revived Facebook, Twitter, Google+, Pinterest, and Instagram Accounts. Began publishing new content in our /news/ section and cross-posting to Social Media. Began improving up our Title Tags in the Forums as they often were pointless: "Hi! Need help!?" **Despite this, nothing has helped. Nothing has budged. Our traffic hasn't moved an inch since January. Sales have dropped 90% and site income has almost dried up. ** I have taken out a $25,000 personal loan just to cover my mortgage and pay my bills while I attempt to identify what's going wrong, and how to fix it. It bought me about 3 months, and that 3 months is almost up. I hired 2 or 3 different SEO experts with varying levels of experience. Due to no Google Analytics data to draw on, none of them could come up with any specific explanations for our drop in ranking over the last 4 years. That's why I took the approach to just "do everything" to fix all problems identified, and then cross my fingers. It hasn't worked. As of today our home page is not even found in google for our main search phrase: hair loss. Its simply not there. At all. And the only thing that is ranking is our forums, ranked at "67", which is horrible. But I don't understand why a site that was doing so well for over a decade has now been completely dropped from Google, without a single notice in Console or otherwise, explaining any problems. I realize this is a massive undertaking, and an equally massive post. But any time you can spend helping me will be forever appreciated.
Algorithm Updates | | HLTalk0 -
Rankings fluctuating by around 10 pages between night and day
Hi all, I'm experiencing something very odd with my website ranking at the moment. My homepage is fluctuating in rank for my main keyword by 10 pages every day and night. So, during the day i am on page 14, 15 or 16 for my main keyword yet by night i am on page 5 or 6. This trend has continued for the past 7 days now and i can't quite understand why this is. I'm using pagewash dot net to carry out manual searches and a ranking tool - both of which produce exactly the same result. Does anyone have any experience of this or why this is happening? My domain is around 8 years old and has around 50,000 pages. Any pointers would be greatly appreciated.
Algorithm Updates | | MarkHincks0 -
Why some sites doesn't get ranked in Google but in Bing and Yahoo
Few of my sites e.g. Business-Training-Schools.com and Ultrasoundtechnicians.com doesnt get much visits from Google but these sites get top ranked in Bing and Yahoo. I have tried searching for answer to these question but i did not find anything convincing.
Algorithm Updates | | HQP2 -
High ranking but low traffic, what gives?
One of our clients is in the top 3 spots on high volume keywords that get 20-70k hits in the US each month (per adWords keyword tool), but their daily traffic is in the low hundreds. What's going on?
Algorithm Updates | | optimalwebinc0 -
Google Rankings Jumping Around
Hi, Since January, the Google rankings for one of our sites has been jumping around. Sometimes it's on page 1, then it disappears and comes back around 1 month later. It's strange because it's only a small section of the site that it's happening to. Every other section of the site is doing really well. Just wondered if anyone else is having this problem, or has had it and can suggest any fixes. There are no technical issues, no changes have been made to the site, all I can think is it's Google messing around with their algorithm? Any help or advice would be much appreciated. Karen
Algorithm Updates | | Digirank0 -
Why does my Rank Checker result differ to SERPs
Hello SEOmoz members I've got yet another naive question for you. RankChecker is telling me that my client has risen to pg 1 position 7. Whilst SERPs is telling me they are still on position 14. I know that SERPs is variable depending on many factors, but this holds true for separate searches on other computers in various far flung locations. Please give me some insight into what is happening. I'm waiting to open the bubbly! Thanks
Algorithm Updates | | catherine-2793880 -
Why would my keywords never ranking in Bing but have great position in both Google and Yahoo?
I have several keywords ranking top 5 for Google and Yahoo but nothing from Bing. Any ideas?
Algorithm Updates | | CIEEwebTeam0