Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
-
Has anybody else noticed that Google has made a significant change to their SERP? There is a lot of social data reported from LinkedIn, Youtube and Facebook (includes page likes and activity) when you search by company name. Thoughts anybody?
-
Agree with you on protecting brand if the changes stick.
We hadn't noticed this until about 7-10 days ago and it seems like it's really taken hold within the past couple of days. The effects on the non-local search results seem pretty significant. We especially noticed in on LinkedIn pages becoming highly ranked and much more information on Facebook likes, "talking abouts" and "were here's" --- also number of YouTube results being pulled back seems much higher than normal. The shear number of social pages being ranked on non-local search results was very interesting. Appending local words to the search queries really seemed to strip out the social page rankings.
-
I posted mine in my comment if you would like to take a look.
-
I'm not sure if this is a new change; I have seen this for some time now. See the likes, talking about his and were here information is new to me. For me, I first get facebook, then linkedin, youtube and twitter. This is great when you are protecting your business brand / reputation management.
-
Hey Rob,
I'm not seeing # likes/tweets. Can you post a screenshot?
-Oleg
-
Thanks... we noticed a significant presence for LinkedIn company pages and also that Google is listing # of "Likes" and Page activity for Facebook. This is a big swing to social that is not tied to Google+ and if it sticks would certainly provide a path to significant brand prominence in SERPs!
-
Interesting, it could be a convenient way to dominate your brand.
I just tried Pepsi, got pepsi.com #1, pepsico.com #2, wikipedia #3, places (local) #4, followed by pepsi-facebook, pepsi-twitter, pepsi-foursquare
That would be great if that was your brand / company, but I think smaller business who may have the same name as another business in a different state / city (Ray's Pizza) may have some trouble, but I think Google throw localized results in those cases.
Nice catch, I hadn't noticed that.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Tool
Hello Everyone,
Social Media | | vndflkvnlkzdfnv
I'm trying to find a tool that allows me to post to twitter, facebook and google+ at the sametime. Does anyone have a recommendation? Thanks!0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
How to implement products in facebook to generate maximum traffic to site and facebook profile page?
Lets take the example of a hotel reservation site offering 500 hotels. Any suggestions on how to present the 500 hotels within their facebook page so that they generate maximum traffic and interaction? No intention to offer checkout on facebook. E.g. adding image of each hotel in the photo album with link to website and some information about hotel. Any ideas? Any good posts or articles on the topic?
Social Media | | lcourse0 -
How do i change primary mail in Google?
By a mistake, Google have added on of our employeers gmail as the primary mail, that are attached to our YouTube channel. We want to delete that gmail, but without loosing our data, and all the information we have on our channel. We also want to connect to G+ with a new gmail, but now it seems that Google have created a G+ profile related to the "wrong" gmail. Have anyone got experience with this problem, and have a solution for this?
Social Media | | Petersen110 -
Is it possible to get high page ranking with no social media activity?
I'm curious to know how much social media effects the chances of being more highly ranked on Google. I appreciate it's important to 'be seen' by Google, but if articles/newsletters are being written, does it really matter if a business isn't using Twitter or Facebook, etc?
Social Media | | lindsayjhopkins0 -
Current and Potential Impact of Google+ on SERPs and ranking
After watching Rand & Dharmesh's The State of SEO and Internet Marketing in 2012 webinar, I've been trying to learn more about the (current and potential long-term) impact of Google+ on SERPS and ranking. How can one leverage Google+ to improve SEO? Would love to hear your thoughts. Thanks! Sherry
Social Media | | IMM0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0 -
Buying Facebook Likes
It's quite easy to buy Facebook likes & fans these days. You can get 200 for five bucks at fiverr. I am sure that most of the likes are from fake accounts. But do you think it will have any affect anyway? And is this black hat SEO or is it just collateral from trying to boost the # likes / fans?
Social Media | | Chrisper0