How can I reduce my warnings for excesive links on our site?
-
Our campaign overview shows well over 100 warnings that could be hurting our google ranking based on excessive links on pages. Each page listed, however, is simply due to listing the brands we carry, and linking to the products.
Is there a way to do this without hurting our ranking? A better way than linking, perhaps?
Thanks in advance!
-
Thanks much, everyone. Relatively new to learning SEO, I saw the warnings that came up for it and immediately grew concerned. I believe that for now, I'm going to leave them as is, and worry about the stronger warnings and errors first, then perhaps visit this subject again with a web designer who might have some options on how to cut down the links but still make this a useful page.
Again, thanks!
-
I'd tend to agree with Troy (and I'm thumbing up his replies). This isn't your home-page or sitewide navigation - having too many links on just this one page probably isn't worth worrying about too much. You could nofollow the tag links - they are redundant. Realistically, though, since they link to the same URLs, Google probably already ignores those links (even though we count them twice).
You could argue that maybe the page isn't that helpful for users and prune it down somehow, but purely from an SEO standpoint, it's not a big deal. The main issue with too many links is one of dilution. I wrote about it more here:
-
As an alternative to Derek's suggestion.. Use the same link for the logo and the text. Currently you are wrapping the img tag in one anchor and then the brand name in another. Try putting them both inside the same anchor with the
in between them.This eliminates 1 of the links from each brand. Then perhaps remove that tag cloud as Troy suggested. Honestly I didn't even see the tag cloud there until Troy mentioned it in his answer.
-
Excessive links don't necessarily hurt your ranking if they are pointing to relevant, unique pages and enhance the user experience.
But if you want to cut down the number of links on the page, you can remove the anchor text link below each logo. Both the image link and text link are pointing to the same page. You will be able to slice the number of links on page in half.
-
My pleasure. To be honest, I'm still fairly new to it myself, so I'd be curious if anyone else had a different opinion. I just know that in the past, I've just ignored some pages that don't have anything on them that will necessarily bring home the bacon. Sometimes, a page that will be useful for a user will just look like a list of brands to a search engine, so...add it to the list of disallow'd pages in our robots.txt and let it go, imo.
-
Thanks,
That's very possible. Managing SEO like this is new to us, so I just figured I'd try and fix everything. If those particular warnings aren't too critical, then that's good to know, and we can move on.
Thanks again!
-
My initial thought is that having both the logos AND the tag cloud might be overkill and part of the problem. It's basically the same information twice.
The other thing is...maybe you don't worry about this page ranking? I mean...sure, you'll see warnings about this page, but maybe set this page to "no-index" and tune the rest of your site. This page isn't going to be the one to pull in organic search results, so I would think it can just be ignored. Focus on pages that will actually return results.
-
Yes, the page is this one: http://www.dvestore.com/brands/
We do have the brands somewhat broken out over the main site, but as most people do in our field, we have one page where you can look at all brands, each picture linking to the products we carry by them.
-
Do you mean that you have pages that list all the brands in one spot? Could you break those links into larger categories? That might help them to be more organized, more easily scanned and that would also be a better user experience, I imagine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to Load Responsive Images for Responsive Site?
Hello All, Can anyone suggest be best technique to load responsive images? We are developing responsive site so looking for good ideas from your side so that it load very fast. Thanks!
Web Design | | micey1230 -
Is it still necessary to have a "home" page button/link in the top nav?
Or is it not necessary to have a "home" tab/link because everybody by this time knows you can get to the home page by clicking on the logo?
Web Design | | FindLaw0 -
Lost Rankings Late April Even Though We Have A Mobile Site
I have noticed a significant drop in rankings since late April. It is about a 30% drop in organic from Google. This is despite the fact that we launched a mobile site before the update. What gives? Any thoughts or suggestions would be appreciated.
Web Design | | inhouseseo0 -
Site with no ads hit by Page Layout update?
Hi there! Can a site that has no ads on it be hit by Google's latest Page Layout update? Can it be hit for just one or two keywords? My site (www.ink2paper.com) has a decline in Google organic traffic in early Feb so my suspicion is the Page Layout update. However I have no ads on the site. Digging into GWMT I find that it is only one or 2 keywords that seems to have taken a dive, mainly [photo paper]. I used to get around 80 imps a day for this term. Then on 6 Feb it was down to 50; 7 Feb = 34; 8 Feb just 4 impressions! I got a spike back at usual levels on 10 & 11 Feb, but since then it has been back down to only 5 or so impressions a day. [photographic paper] took a small hit at the start of February, but has nose dived since the start of April. The homepage performs well for Google organic traffic - low bounce (22%) and good ecom conversion rate (14%) - although this is likely to be largely branded traffic. I feel my site is a 'good' result for the search term [photo paper], although there is always room for improvement of course! Any suggestions as to why Google has stopped showing my site for these keywords? All help is greatly appreciated. Cheers,
Web Design | | SimonHogg
Simon0 -
W3C My site has 157 Errors, 146 warning(s) Is it an issue?
Is having this number of W3C errors & warnings an issue and will be impacting my site's performance? When the site was built 6 months ago my developers told me that it "was nothing to worry about", but I have read that any errors aren't good, let alone the huge number my site has? Your advice please Thanks Ash
Web Design | | AshShep10 -
Need to hire a tech for find out why google spider can't access my site
Google spider can't access my site and all my pages are gone out of serps. I've called network solutions tech support and they say all is fine with the site which is wrong. does anyone know of a web tech who i can hire to fix this issue? Thanks, Ron
Web Design | | Ron100 -
Link Juice Passing Through Headers
I understand the concept of linking your pages internally to help pass juice to one another but it seems to me that the navigation bar with links to your main pages that appear on every page kind of eliminate the linking strategy. For Example: At the top of every page is a Home, About, Services, Contact, etc. Do the bots count these as links from each page? There must be something I'm missing here! Help me out guys!
Web Design | | bcarp880 -
Suggestions For My Ecommerce Site
I am starting to work on an ecommerce site that I am part owner of. My partner who is the other owner started the site a while back and because he has no internet marketing experience the site didn't come out very well. I am currently overhauling the site and here is a list of things first on my list so I can at least get started on some seo and even ppc. I would really appreciate it if you could take a look at our store and see if you think I am missing anything or you could suggest anything else that really should be done immediately or something that is wrong. The site is www.clubfitnesswarehouse.com Update magento to newest version Fix url structure to be SEO friendly for homepage, category pages, product pages etc. For an example of a site that has great seo friendly urls please refer to examples on http://www.bigfitness.com/ site. For example these pages. http://www.bigfitness.com/treadmillstore.html , http://www.bigfitness.com/bosplincy.html , Remove top navigation menu and instead create left sidebar navigation menu created to navigate site and products. For example of these types of sidebars please refer to sidebar on http://www.bigfitness.com/ or http://www.americanfitness.net/ We will NOT be using same structure as what is in top navigation currently. Categories and keywords of categories will be changed and some will stay the same structure as is currently in navigation For header we would like to feature our shipping policy, returns, privacy policy, no sales tax etc. For example I have seen that I like refer to http://www.spiderofficechairs.com/ Obviously we do not want to copy but something similar for our own site. All images on homepage must be changed to include clickable txt so google can read text not just pictures. We would also like product pages modified to make more user friendly and conversion increased. Add to cart button needs to be changed, text needs to be brighter instead of dull grey color. Add to cart button must also be moved ABOVE THE FOLD! Also on product pages we would like to add sections in addition to Product Description, of Specs, and About section for each product page. We also need the ability to change this information as needed when we need to.
Web Design | | PEnterprises0