Should "white label" sites be unique IP addresses?
-
My company is planning "white label" subsites with unique URLs.
Should these sites be unique IPs in order to use them for link building?
-
Hi,
Just to clarify - my company sells geo-location specific products that can usually only be sold to people living in the local country. The sites will therefore be something such as:
Widgets in Australia
Widgets in UK
Widgets in South Africa
Do you think having them be hosting on separate IPs be a high priority (currently they are scheduled to all be hosted on the same IP and changing the strategy will be one of those SEO vs R&D discussions)
-
Sara, I would strongly recommend to stay away from doing 30-40. That's a little too many. If you are doing sites like:
Red Widgets
Blue Widgets
Green Widgets
I would recommend them being combined into 1 Widget site, Widget.com/Red-Widgers, Widget.com/Blue Widgets and so on.
And considering this, if we are talking about 2-5, yes, it would make complete sense to host them on separate IPs.
I hope this helps.
-
They are more like satellite sites. We are starting with 2 sites but it will probably be about 30-40 within the next year.
-
Sara, are you talking about microsites/satellite sites or mini-sites intended to promote a specific set of products, contest, sweepstakes or a promotion ? How many sites are you talking about ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from Local to National Audience - Ecommerce Site
I have an e-commerce site that was optimized for local results. We’ve been receiving traffic from all over the nation so recently we've decided to optimize the site for a more national audience by removing the local business indicators. I have below a list of things that I’ve done, I’m contemplating doing and other various questions. One note I want to make is that we offer installation services – which we would still like to rank locally for. I have done the following: Remove [city] from all of the title tags (except for the installation pages) Removed NAP (name, address, ph#) from site wide footer – I’m not sure if I should have done this. Inserted NAP at the bottom of the body content of the installation pages Questions Right now my installation pages are located in a sub-folder (ex: www.mydomain.com/installation-services). Should I create a sub-domain for installations (ex: city.mydomain.com/installation-services)? My thoughts are that it would make that sub-domain all about our installation services while keeping our root domain focused on our products and not dilute it with installations. However, this sub-domain will have less juicy juice. What should I do with our G+ business page? In the back end of the business G+, there are boxes I can check for “my business has service areas where I visit my customers at their location” and “I serve customers at my business address.” If checked, will these make my site less likely to rank Nationally? We DO have a storefront and we DO visit people to do installations, so I would like these to be checked but not if it hurts my national rankings. There are local “7 pack” results for my main keywords and their installations. So, I would want my root domain to show up locally for “widgets in [city]” and my sub-domain to show up for “widget installation in [city]". Is it against Google’s TOS to create another G+ business page for the sub-domain? Is this even possible? Do I even need to do this or will Google know that I have a sub-domain all about installation and have my site show up in the local results? Is there anything in GWT that I need to make sure to have done? I put the geographic target to United States. Is there anything else? Of course, there is always the option of creating a new domain and optimize it for the installations. Any other suggestions would be greatly appreciated. Thank you.
On-Page Optimization | | SWWebTeam0 -
What makes a "perfectly optimized page" in 2013?
Hi all, I was re-reading this blog http://moz.com/blog/perfecting-keyword-targeting-on-page-optimization and wondered how relevant you guys thought this post still was? Moz link directly to it from their 'learn' page http://moz.com/learn/seo so I'm interpreting that to mean it is still accurate and as current as it can be? What else would you add to it? Thanks,
On-Page Optimization | | James-Distinction
James0 -
Why is my site not ranking?
Could you please help me understand what is wrong with this site: www.award-certificates.com It simply isn't ranking after about 3 years and I am not so sure what I can do to improve it.
On-Page Optimization | | nicolebd0 -
Title Tag: Phrases vs. Keywords Separated by "|"
Hello, One of my client's old sites has all category titles of the form (for example) running shoes | running shoe | walking shoes | walking shoe including many that perform well with over 60 characters. I'm in the process of rewriting the titles into something like Running and Walking Shoes, A quality shoe at OurShoes.com The reason I'm rewriting them is for future google penalties, and to look better to possible guest post opportunities. Also to look better in the SERPS But the old style is performing very well. What are the real pros and cons of each? Thanks.
On-Page Optimization | | BobGW0 -
Site wide 301 or canonical links.
Hi guys, I'd like add code to my header file to specify www. as opposed to just http:// for the canonical links across my entire site. How can I do this? I'd like it to be site wide code that I can just add to my header.php file which is included across the site.
On-Page Optimization | | absoauto0 -
Time on Site vs Bounce Rate Question
If you follow my questions here on SEOMoz, you know that we have quite a few issues with a particular site. http://bit.ly/RE8V2a Our bounce rate was over 85% for quite some time. We changed the site template and the Bounce Rate has dropped to around 5%, but the Time on Site has dropped dramatically. We were just over two minutes, now we're averaging 1:34. But here's the thing, time spent on the Home Page is averaging 24 seconds! What would you take away from this? Thanks so much!
On-Page Optimization | | Linwright0 -
Duplicate content on area specific sites
I have created some websites for my company Dor-2-Dor and there is a main website where all of the information across the board is on (www.dor2dor.com) but I also have area specific sites which are for our franchisees who run certain areas around the country (www.swansea.dor2dor.com or www.oxford.dor2dor.com) The problem is that the content that is on a lot of the pages is the same on all of them for instance our faq's page, special offers etc. What is the best way to get these pages to rank well and not have the duplicate content issues and be ranked down by search engines? Any help will be greatly received.
On-Page Optimization | | D2DWeb0 -
Seasonal site structure
Bit of a complicated one for anyone who likes a challenge.. We sell a range of products which are very seasonal, so therefore have a seasonal section within the store with the products categorized into their relevant categories. In additon to this i wanted to also create a feature of each season so in effect pull forward on to a new tab the relevant season ie: Valentine so that customers didn't have to hunt for the products by going via seasonal shop etc The problem is that my site urls display last-category/product-title so in effect as the seasons change these urls will be deleted. They do remain elsewhere in our catalogue.. Does this make sense?
On-Page Optimization | | LadyApollo0