Best way to utilize a BBC television appearance for Internet Marketing
-
I was just contacted by BBC and asked to appear on a breakfast program talking about psychotherapy. It is not certain that it is going ahead but more likely than not. Assuming it does what would you say would be the best way to utilise this opportunity through marketing (particularly internet marketing) afterwards?
If this goes ahead I would be at the studio for 7am or so and be gone by 9am or so. My website only gets a few hundred visitors through organic traffic and my Twitter and other social media accounts were only started recently so have fairly low levels of followings.
-
I'd also contact your host and let them know that you may be getting a spike in traffic on a particular day, and to please not shut the site down. Depending on the site architecture, look at putting in some type of caching and otherwise prepare for an increased load. Make sure the image file sizes on your home page are optimized, etc.
-
I would set up an Adwords ad on your name pointing to your website as I can't find your site on the first page of organic listings for your name. They'll certainly introduce you by name and probably put it on screen.
-
I'd ask the BBC contacts if you can have your twitter username displayed alongside your name to start with - the BBC seem happy to do this for a lot of guests and their own presenters - I understand that any advertising is likely to prevent you making it to air (i.e. obvious promotion) but simply displaying a username in an effort to continue the discussion might be accepted by them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recommendations for a collaborative workflow for an integrated content marketing / social media campaign?
We are currently using an excel spreadsheet that is a homemade checklist of all of the various places we want to post. We take one topic, and we make various formats (video, promotional image, blog article, press release) and we list all of the posts we want to make in all of the channels (Twitter, LinkedIn, FB, instagram, pinterest, etc.). Is there any articles that describe a more streamlined way to do this? We have tried basecamp but looking for other options. We have a small team of about 5 people that collaborate to design, write, and post the content. I was looking for an article that describes the workflow that might simplify the communication and execution of this process. Thanks!
Social Media | | larahill1 -
Is a way to analyse historical tweets to find out the global reach of a single tweet?
Do you know of any sites that allow a way to analyse historical tweets to find out the global reach of a single tweet? Thanks,
Social Media | | PhilYarrow
Phil0 -
Content marketing for fake snow website
Hi there I have taken control of a webshop that sells fake snow and winter effects products. www.snowsupermarket.co.uk I am going to start a blog & in addition to paid and organic search practices, what other content marketing ideas does anyone think could increase traffic. Cheers, Ben
Social Media | | SnowFX0 -
Best Way to Build up Likes
Hello, What's the best ways to build up "Likes" on Facebook. A friend of mine wanted to buy likes and I'd like to give him an alternative. We're in the personal development training industry. We have a nice website 110 Likes No twitter or Google+ large number of past customers. The strategies have to be very non-abrasive as our fan base really cares a lot about us. In other words, it's not the kind of audience you can send mass messages to or do anything that would seem like sales or advertising. Thanks!
Social Media | | BobGW0 -
How to best promote this content via social media to gain backlinks
I have created this content http://www.musicliveuk.com/live-music/the-worst-function-bands-and-wedding-bands-ever in order to promote it via social media. Ideally I want it to be shared across the web in order to gain backlinks. My question is how can I best do this? I know I can post it on twitter, facebook, google plus etc... but is that it? I'm new to social media and don't really understand how to use it to good effect. By posting it on social networking sites am I risking people copying the content and duplicate content penalties? Any help would be much appreciated!
Social Media | | SamCUK0 -
Best Joomla Facebook LIke Box Plugin
Hello, We want a like box that shows up like the one attached. We've tried several plugins for Joomla 1.6 and none show up consistently in all browsers. Which one do you recommend? like-box-for-seomoz-question.gif
Social Media | | BobGW0 -
What is the best way to leverage ABC, CBS, or NBC?
My client has been interviewed by one of the top 3 networks and the interview will appear on the evening news. My immediate task list: Social media including YouTube have the interview on the home page construct a Press Release try to gain a link from the network using a personal contact link build using the interview (good opportunity for higher authority sites) If you were in my shoes, how would you best leverage this unique opportunity? Thanks Mozzers!
Social Media | | hawkvt10 -
Is there a way on OSE or any other site to find the 50 most socially shared URLs on a given domain?
I'd love to see which URLs on a specific domain get socially shared the most. I know I can use OSE to say figure out exactly how much social sharing has happened on let's say this URL:
Social Media | | Almonds
http://en.wikipedia.org/wiki/Barack_Obama But what if I want to figure out the top 50 most shared URLs across all of wikipedia.org. Is that possible on OSE or anywhere else? If not, do you have some ideas on how something similar could be achieved?0