If you worked as an SEO in Facebook's marketing dept...
-
How would you improve their exposure on Google?
-
One thing I've previously wondered before is why they are not better capitalising on the place data that they have. For any given named location they have a growing collection of businesses and organisations with quite deep and unique content (their posts). This gives them the potential to have massive numbers of "hair dressers in southampton" type pages that have far more mature content than most of the sites that sit on those SERPs.
This traffic would also seem to be closely aligned with their advertising packages (plumbers in places close to southampton might want to pay to have their ads shown on that page), which makes them valuable pages in terms of direct ad revenue and also for convertising more businesses to have places pages and to become potential advertisers themselves.
That would definitely be one of the first things I tackled if I were doing SEO for FB. If nothing else it would give me peace of mind and put an end to something that has been troubling me for years!
-
I saw a thread on Quora about this, the interesting thing was a ex Facebook SEO actually came in and posted some strategies around methadologies in which Facebook could potentially use to take their SEO to the next level but were deemed to aggressive:
If I worked in their dept, I would be thinking on big levels as the post above, you cant really think on a level of 10 meta tags you need to think of big site SEO and dealing with millions of pages and the tactics that can be designed from such strategies.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The relationship between Social Media and SEO?
I have read mixed reviews about the relationship between these two in the past. Are there any ways Social Media can improve SEO?
Social Media | | sophiecrosby970 -
How relevant is social bookmarking for SEO today?
I've been doing SEO for a little over 4 years. I've never used sites like Digg, Stumbleupon, Reddit, etc. either personally or on behalf of my clients. This past week I had a discussion with another SEO who asked what I'm doing for my clients with regard to social bookmarking. I responded that I'm really not doing anything and they were shocked. I took a pretty good verbal beating over it. She was borderline offended. I have always been able to deliver solid results for my clients without any type of social bookmarking, so I struggle to see the need, but am surprised at how shocked this other SEO was that I don't do it. How beneficial is it and am I really missing out?
Social Media | | garrettkite0 -
Should I have Facebook Likes on my webpage point to a Facebook page or just the domain?
We have a Like button on our site which currently Like's our domain. I'm wondering if it would be better if it Liked a Facebook page for our company. The benefit of liking the domain as I can see it is that when it appears on timelines a click will take you directly to our site.
Social Media | | whatupdave0 -
What is the value of getting a Facebook like?
Is requesting people to like your facebook page of any real value for a small business? Is it better to encourage people to write a comment/testimonial about your product or service on their own status with a link to your website and/or Facebook page? I have a lot of clients getting more and more into the concept of social marketing so I am now wondering how best to guide them in the right direction with regards to Facebook specifically
Social Media | | NeilD0 -
How do you guestimate facebook brand searches?
Buongiorno from Weherby Uk 🙂 With brands all clamouring to get a stake in Facebook I wonder how many people actually search for brands on facebook. For example www.evian.com promote their facebook page on their bottles but how could you work out how many searches are entered in the facebook search box for evian as illustrated here:http://i216.photobucket.com/albums/cc53/zymurgy_bucket/facebook-search-volumes.jpg So my question is please: "How do you work out search volumes for search entries via facebook"? Thanks in advance 🙂
Social Media | | Nightwing0 -
Extremely useful facebook app. Which is it ?
Hi, Just noticed what to me and our ecomm site seemed like an extremely useful way of advertizing on facebook: http://www.facebook.com/?sk=lf#!/lindexnorge . At the time of writing its the 2nd one on this facebook site. This which I assume is an app gives in this case 30% off on dress of your own choosing. Clicking the box sends you an email from facebook with info. It specifies in pop up after clicking that your mail adress has not been shared with the ecom site. There is also a smaller line on bottom were default is to share this with your friends on facebook. You have to change this in order not to. Within 24 hours this one is up to 20k uses and that is quite a lot in a small country like norway. Anyone understand which app this is or how it can be done ? Dan Lærum
Social Media | | danlae0 -
Twitter and Facebook Back-link Aquisition procedure?
This is another novice question that I hope is easy to answer for someone out there. How do you get a backlink from twitter or facebook? Either Open Site Explorer is not recognizing my accounts or twitter and facebook are not reporting it for some reason. I have looked at other competitors and they have twitter and facebook that show up as linking to them. Do you have to do something special to get a link? Utah Tiger
Social Media | | Boodreaux0 -
Roundup of Facebook Share & Facebook Like. Which one is better for SEO?
There doesn't seem to be clear cut advice / data on whether Facebook Share or Facebook Like is more valuable from an SEO standpoint. So I'm asking you SEOmoz fans have you come across conclusive evidence or have your own sites / testes proven that one is stronger than the other.
Social Media | | walidalsaqqaf0