Do you stop link building once you have your desired rank?
-
So with all these updates hitting sites left, right and center.
Now you have your desired rank on Google, do you stop link building for that project?
I can see some positives in this
You will not add links that will get hit by future updates.
If you do get hit in future updates you have less links to remove.
Obviously it an outstanding link came along from BBC or CNN you would go for that. But press releases etc would you now stop anything like that?
-
One thing to remember is that even if you change nothing about your site (on-site or off-site), your competitors are still working and changing things. If keep everything the same, your competitors could still be out there working harder, and there goes your rank.
-
I agree Tina, I think more so in this market to continue link building once you have a local rank could cause you issues.
-
With local SEO it could be a little different we built our sons Karate school's website two years ago, the majority of his links come from Karate tournament videos on Youtube, Vimeo, Facebook, Manta, and a couple other local sites.
We had first place after 2 months, and have never added another backlink. He is still number one, but this is because the competition is so small.
He may have 20 real competitors for his top 4 keywords, but most of their sites have little to no SEO at all.
I think it depends on your competitors if they are adding good links you should be adding good links.
For larger national keywords someone is always going to be adding backlinks so to stay relevant you will need to as well.
-
What do you think about Local SEO.
I see a lot of the sites post Penguin ranking with only 20-30 decent links.
In my opinion keeping it going could be overkill and cause you issues in the future for simple local keywords. What does anyone else think?
-
Never. Stop. Link Building.
Look at it like buying real estate. You want to protect your investment, you want to build it up as best as you can, and one day, if you choose to sell it, it'll resale quite nicely.
Sure, if you have other open projects, you can now kick up their priority status a bit, but always continue to drive authority to the domain.
Do you rank for 1-3 short tail keywords? What about long-tail keywords? What about variations? Market defined variations? #pointstoponder
-
I agree with eyepaq. It depends largely on the quality of the links you are generating. To the best of my understanding, press releases should only be published to a single authoritative site (either your site or a third party, not both). If you are distributing the same press release to multiple websites, those will likely be counted as duplicate content. If your site is one of those duplicating the content then your rankings could suffer.
However, if you are producing legitimate back-links from social media, blogs and other viral marketing channels then don't stop. Your competitors won't stop, and they will keep on moving past you. SEO (and marketing in general) is never done.
Never stop producing new, useful, engaging, unique content and getting the word out. Even if your current content ranks well, you should be producing new content that needs to be shared. I believe Google considers freshness of content as a marker of relevancy, so if all of your content and back-links (especially social) are 3 years old I suspect your rankings could decline.
-
Unless the links build are not shady I will move forward. Once the ranks are achived then maybe cut from the pace a little - don't invest that much as the ROI will only go down from there but stoping it's not a good choise in my opinion: it's not natural, there are spikes in the link profile, some old links will fade and at some point you will want to resume, competition is never at sleap.
Move forward while you are ahead and make the gap between you and competition even bigger - long term you will only have benefits.
On the other hand, yes, if the links are bad, spammy then you should stop before starting
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has your site ever been targeted by malicious link building executed by a competitor?
I'm pretty sure one of my client's sites has been targeted by malicious black hat link building tactics employed by a competitor site. Over the last few weeks we've gotten 100s of super low quality spammy backlinks. No one has been doing link building, so the only thing I can think of is that competitor entered our URL into some spammy backlink building sites. Has anyone else experienced this? It's the real estate industry, so I wouldn't be surprised considering how competitive it is, but I'd love to hear your experiences.
Link Building | | JBMediaGroup1 -
India link building - any good ?
Hi Everyone We have clients that have very small budgets. We thought about outsourcing our link building to India to help with costs... Can anyone recommend any good Indian Link building companies that are well priced and that you have seen good results from ?? Any help would be much appreciated Thanks Guys Gareth
Link Building | | GAZ090 -
What is the process of link earning to avoid link building?
Hi All, I want process to earning links for new SEO 2014. Can anybody explain? Thanks, Akhilesh
Link Building | | dotlineseo0 -
Google Link-building Update....
Hey, Guys How long does it take for Google to recognize your link-building efforts with authority websites and affect the SERPS?
Link Building | | AubbiefromAubenRealty0 -
LInk Building Ideas for Large Site
Hi, I have a very large sized website of about 5 Million Pages. Earlier i used to rank very well with many naturally occurred links, But now, i lost my rankings with numerous Google updates. My content is user generated content and it wont be pure original as my users will post the same on other forums too. I all of my pages rank on #1 page for their keywords. Can anyone suggest me good link building strategy for larger websites as each url will have different keyword, i want all of my urls to be ranked well. Waiting for your replies.
Link Building | | Vegitss0 -
Link Building for a website with 170 K Pages
My website is having around 170 K webpages and every web page is meant for individual keyword. e.g. keyword for every page is height of a movie star. What should be my link building strategy Should I link other sites to index page of my website (if yes then what should be the anchor text) ? Should I link other websites to individual web pages of my website.
Link Building | | ArtiKalra0 -
Hiring a Company for Link Building
I am considering hiring a company to help develop link building for our websites. It is just too time intensive for me and I would like someone with experience to do it. So. . .what are the things I should ask of this company to make sure they know what they are doing and will do it in an ethical manner? What are some things I should make sure that they will NOT do with the links? Any guidance you have on what I should tell the company would be helpful.
Link Building | | findachristianjob0 -
April Fool's for Link Building
Is there a better day for link baiting than April 1st? The time has come for everyone to share their April Fool's Day link building campaigns! This is our second attempt at capitalizing on April Fools with the first attempt (2010) falling flat. http://bigfi.sh/aFd2011
Link Building | | RyanOD0