Wrong Page Ranking
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Higher-level page with more power getting pushed out by weaker page in the SERPs for an important keyword. I don't care about losing the weaker page.
Should I:
404 the weaker page and wait for Google to (hopefully) replace it with the stronger page?
301 the weaker page to the stronger page?
NOTE: Due to poor communication between content team and myself, the weak and strong pages have similar title tags (i.e, "lawsuits" and "litigation")
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I tweaked the title tags and internal anchors to reflect the difference in content between the pages. They are about different things, they were just optimized for the same thing. Plus, I doubt either of them have any external links, so I don't ahve to worry about those anchors.
I'm hoping this helps. If not, canonical is certainly something I'll take under consideration.
Thanks!
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Are both pages serving the same purpose?
I would NOT 404 it. I'm a firm believer in not deleting pages. If anything, it sounds like a job for the canonical tag to me.
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