Method for Ranking fast low competition keywords.
-
I have a web site for tours & according to Moz there are many duplicates titles and description .So now in the process of making all the errors correct. already around 1500 pages indexed in Google.keywords competition from 135000 to 2400 respectively.still not any of keywords ranking for top 100 result in local search .already created Google place also.
So i wanna show to my client few lower kws in 20 days in top 100 result at least .looking for expert advice ,
<colgroup><col width="163"></colgroup>
-
I agree with Pat. Great detailed answer. Love it. I am sure others will find it useful as well.
-
Hi Chandana,
I agree with Nakul to a certain degree (sounds like a full blow SEO is not in your timeframe though). If I were you I would get an inventory of all of the pages, look at what each page is trying to rank for or at least the most important pages (each page should be optimized for 1 or 2 keywords). Use the google keyword tool to see how many people are searching for these topics. If the number is very high and competitive, try to find a keyword that is more attainable or if nobody is searching for those keywords, find one that can take its place. For instance, if you are trying to rank for tours and entertainment, it will take a LOT of effort to show up in top 100 searches since that is an extremely general and tough keyword to rank for I am assuming. Maybe you should try to rank for something like haunted house tours in massachusetts, etc. Then when you have a good sense of landing page and keywords you can dive right into on page SEO. Optimize meta tags and on-page. While you are waiting to see how those changes affect your SERPs, start link building the right way! Very important to get your domain and page authority up by getting other tour websites and blogs to link to you.
20 days is a pretty slim time-frame but like I said, the quickest solution is to really get organized, optimize on page SEO and work towards getting those high quality links. You can increase traffic by pushing your social programs too!
When Nakul says SEO audit he is saying that you should look at the current website, look at what keywords they are trying to rank for and find out exactly where they are ranking today. Take a look at the domain authority and the links that are pointing to your customers' website and try to increase that number with high quality links (links from related companies with high domain authority.) SEOmoz has tools for you to accomplish all of these things in their resources section!
Good luck Chandana!
Pat
-
No, I'm sure that Nakul means...
Do a thorough examination of the site. Do research for each page and make sure that each page is optimised towards the keywords you want to rank for. Also conduct an off page SEO analysis.
-
SEO audit means ,SEOMOZ edit ?
-
You need to look at what other things are needed to strengthen the pages (On-site SEO) as well as building domain authority so that pages from this site show up in the SERPS. It sounds like your problem could be either of those 2 or a combination of both.
If I were you I would look at the quality of the content, strength of the pages as well as do a complete SEO audit of your client's website to make sure your site is indeed rankable. Try a combination of both the factors and see where you get the most impact.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Rank Loss Analysis Tool
I did a detailed analysis of the loss in rankings for about 100 pages on my site over the last 6 months. For few pages the SEO clicks have dropped by 40%. This is not due to algorithm penalty but one of the following reason Competitor with a higher DA created a similar article Existing Competitors get more backlinks Search volume itself is down - (Don't care) Loss in long tail traffic can you guys recommend a system to automatically track this and make a report? Also what would be corrective action in case of reason 1 and 4
Intermediate & Advanced SEO | | Janki990 -
Rankings drastically changing
I monitor our positions for a few keywords but they are very unstable. One day they will be at position 1, 2 or 3 and then all of a sudden not even on Google. We use an IP redirect to guide users to the correct site and I suspect this may be a cause. Could anybody shed some light? Thanks
Intermediate & Advanced SEO | | JordanRowlands0 -
Drop in Rankings
UPDATE* I temporarily removed the images from the page to check if rankings would come back and they did. So Google made a recent update in the Netherlands where they look at your page for adult content (pictures). For us it was breast augmentations, before and after pics. END Hey Guys, We have a site for plastic surgery in the Netherlands. We ranked on number 2 if someone searched for breast augmentation. But sinds 31 of januari our ranking dropped outside the top 50. I did not get a warning or an other message in Search Console. We have a lot of pictures on the website displaying before and after pictures. So you see breasts. Does anybody know if google rolled out an update where they look at photo's with audult content? We didnt do any linkbuilding or other black hat stuff. Kind regards, Ruud
Intermediate & Advanced SEO | | equipezorgbedrijven0 -
Swapping page keyword?
If we have swopped the keyword (leaflet printing) from this page http://www.fastprint.co.uk/leaflet-flyer-printing/ and moved it to http://www.fastprint.co.uk/ But the inner page is still ranking for the keyword is there a way to tell Google?
Intermediate & Advanced SEO | | BobAnderson0 -
Low on Google ranking despite error-free!?
Hi all, I'm following up on a recent post i've made about our indexing and especially ranking problems in Google: http://moz.com/community/q/seo-impact-classifieds-website Thanks to all good comments we managed to get rid of most of our crawl errors and as a result our high priority /duplicated content decreased from +22k to 270. In short, we created canonical urls, run an xml sitemap, used url parameters in GWT, created h1 and meta description for each ad posted by users etc. I then used google fetch a few times (3 weeks ago and last week) both for desktop and mobile version for re-approval. Nothing really improves in google rankings (all our core keywords are ranked +50)since months now: yet yahoo and bing organic traffic went up and is 3x higher than google's. In the meanwhile we're running paid campagins on facebook and adwords since months already to keep traffic consistent, yet this is eating up our budget, even though our ctr and conversion rates are good. I realize we might have to create more content on-site and through social media, but right now our social media traffic is already around 50% and we are using more of twitter and google+ as well since recently. Our organic traffic is only 14%; with google only a third of that. In the end, I believe this breakdown should look more something like organic 50%-70%, (paid)social,referral and direct traffic. 50%-30%... I can't believe we are hit by a penalty although this looks like it is the case. Especially while yahoo and bing traffic goes up and google does not. Should I wait for a signal once our site is "approved" again through GWT fetch? Or am i missing something that i need to check as well to improve these rankings? Thanks for your help! Ivor ps: ask me for additional stats or info in a pm if needed!
Intermediate & Advanced SEO | | ivordg0 -
Page titles, Keyword rich or single keyword?
Hi Everybody, My previous SEO company had set the page titles like : keyword | keyword | keyword | keyword | keyword | keyword | keyword | My new one is changing every thing and replacing them with sentences including one or two keywords in each one. Could you please let me know which one is better approach? Thanks
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Best Keyword Taxonomy Discussion
Sorry to bring this up again but I think the title was very misleading resulting in helpful members ignoring the question/thread completely. Also, I believe this should be in the discussion section, but please correct me if I'm wrong? Hi All, This is my first post and hopefully a question that could help others in similar positions as I haven't been able to find a concrete answer on this anywhere. Say we are trying to rank for the keyword "security testing tools". Product name is "Sectest" and its a security testing tool. *We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it. structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords. Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools? Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line. Thanks and best regards, 2 Responses<a class="image-button add-response-button"> </a><a name="post-131828"></a> | JorgeGarciaAspirant | about 22 hours ago |JorgeGarcia Just to make it clearer. Our competitors seem to be using "security testing tools" directly in their product pages. We would like to use "security testing tools" for a page with content on it and an introduction to our product and then link to our product page. | <a name="post-131872"></a> | SEO5Journeymen | SEO5Director - Marketing at SEO 5 Consulting Hi Jorge, How are your competitors ranking for their approach by using security testing tools directly. If they are doing well then i would adopt the same strategy and try to beat them with quality backlinks and good on site optimization. SEO is not the only thing you have to worry about , you also should keep conversion rates in mind. By first taking the visitors to a security tools page and then your product page you are increasing your conversion funnel and this might impact your conversion rates. At the end of the day , it's all about sales/revenue/leads/ROI so you dont want to do anything to jeopardize your conversions. That one extra step that the visitor has to take might result in fewer conversions. <a class="image-button add-response-button"> </a> | <a name="post-131946"></a> | JorgeGarcia |
Intermediate & Advanced SEO | | JorgeGarcia
JorgeGarcia Hi there, Although I do understand your reasoning, we have the resources and people quantity to focus on all things at once being a big a company. So at the present moment it wouldn't be a matter of prioritizing work - but rather - delivering the best future-proof strategy. I don't mind doing the same as our competitors, but sometimes stepping out of the sheep line is good. You do make a great and very valid point addressing that this is an extra step for the visitor and could lead to fewer conversions. This is holding me back a little bit. But, if properly implemented, wouldn't a content focused site rank way better than a product page would? I guess the real question is if prospects would really find value in the information about "security testing tools" or they would rather just get the product page instead. But just looking from Google eyes, what do you think of this approach? _After re-reading my post I realize I might sound as if all I want is you to agree with me and justify my approach, I don't really. I would really value any honest thoughts and reasoning 🙂 _ |0