Best Keyword Taxonomy Discussion
-
Sorry to bring this up again but I think the title was very misleading resulting in helpful members ignoring the question/thread completely. Also, I believe this should be in the discussion section, but please correct me if I'm wrong?
Hi All,
This is my first post and hopefully a question that could help others in similar positions as I haven't been able to find a concrete answer on this anywhere.
Say we are trying to rank for the keyword "security testing tools".
Product name is "Sectest" and its a security testing tool.
*We currently have an "SEO" section that is purely good content and the idea with this is to be able to rank for "security testing tools" talking about what to expect and look for in such tools and relevant content - Linking to our product page at the end of it.
structure is brand.com/security-testing/tools and that would have a link to brank.com/products/sectest
Obviously product pages would get their meta tags and content re-written so we don't compete for the same keywords.
Is this approach optimal? or would google want us to link directly to the product page instead of "information" about security testing tools?
Nobody in our sector is taking this approach and we have already started it, but I am starting to wonder if I am getting into big trouble further down the line.
Thanks and best regards,
2 Responses<a class="image-button add-response-button"> </a><a name="post-131828"></a>
|
| about 22 hours ago |JorgeGarcia
Just to make it clearer.
Our competitors seem to be using "security testing tools" directly in their product pages.
We would like to use "security testing tools" for a page with content on it and an introduction to our product and then link to our product page.
|
<a name="post-131872"></a>
|
| SEO5Director - Marketing at SEO 5 Consulting
Hi Jorge,
How are your competitors ranking for their approach by using security testing tools directly. If they are doing well then i would adopt the same strategy and try to beat them with quality backlinks and good on site optimization. SEO is not the only thing you have to worry about , you also should keep conversion rates in mind. By first taking the visitors to a security tools page and then your product page you are increasing your conversion funnel and this might impact your conversion rates. At the end of the day , it's all about sales/revenue/leads/ROI so you dont want to do anything to jeopardize your conversions. That one extra step that the visitor has to take might result in fewer conversions.
<a class="image-button add-response-button"> </a> |
<a name="post-131946"></a>
|
|
JorgeGarciaHi there,
Although I do understand your reasoning, we have the resources and people quantity to focus on all things at once being a big a company. So at the present moment it wouldn't be a matter of prioritizing work - but rather - delivering the best future-proof strategy.
I don't mind doing the same as our competitors, but sometimes stepping out of the sheep line is good.
You do make a great and very valid point addressing that this is an extra step for the visitor and could lead to fewer conversions. This is holding me back a little bit.
But, if properly implemented, wouldn't a content focused site rank way better than a product page would?
I guess the real question is if prospects would really find value in the information about "security testing tools" or they would rather just get the product page instead.
But just looking from Google eyes, what do you think of this approach?
_After re-reading my post I realize I might sound as if all I want is you to agree with me and justify my approach, I don't really. I would really value any honest thoughts and reasoning
_
|
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Potential keyword cannibalization?
Hi, I'm doing an audit of a site for a very competitive term (project management software). The site ranks for its root domain on the second page. They have a lot of other non-blog pages that are geared towards longer tail versions that include that term (project management software pricing, project management tool comparison, etc). My question is: are those pages cannibalizing potential search traffic? Should they just stick to the one page (root domain) and include those longtail keywords on the page instead of creating various pages that seem to possibly be cannibalizing traffic? Is this a fair conclusion that these other pages is causing them to rank lower for the main head term?
Intermediate & Advanced SEO | | jim_shook0 -
Google News sitemap keywords
My company is a Theater news and reviews site. We're building a google news sitemap and Google suggests some recommended keywords we can use with their <keywords>tag: https://support.google.com/news/publisher/answer/116037</keywords> Our writers also tag their stories with relevant keywords. What should we populate the <keywords>tag with?</keywords> We were thinking we'd automatically populate it with author-added tags, in addition to one or more of the recommended ones suggested by Google, such as Theater, Arts, and Culture (all of our articles are related to these topics). Finally, many of our articles are about say, celebrities. An author may tag an article with 'Bryan Cranston,' and when this is the case we're considering also tagging it with the 'Celebrities' tag. Are all or any of these worthwhile?
Intermediate & Advanced SEO | | TheaterMania0 -
Page A Best for Users, but B Ranks
This is real estate MLS listings related. I have a page "B" with lots of unique content (MLS thumbnails mixed with guide overview writing, pictures etc) which outranks "A" which is a page simply showing MLS thumbnails with map feature included. I am linking from "B" to "A" with anchor "KEYWORD for sale" to indicate to search engines that "A" is the page I want to rank, even though "B" has more unique content. It hasn't worked so far.
Intermediate & Advanced SEO | | khi5
Questions: Should I avoid linking from "B" to "A" as that could impact how well "B" ranks? Should I leave this setup and over time hope search engines will give "A" a chance to rank? Include some unique content on "A" mostly not viewable without clicking "Read more" link? I don't foresee many users will click "Read more" as they are really just looking for the properties for sale and do rarely care about written material when searching for "KEYWORD for sale". Should I "no index, follow" A as there are limited to none unique content and this could enhance chance of ranking better for B? When I write blog posts and it includes "KEYWORD for sale" should I link to "A" (best for users) or link to "B" since that page has more potential to rank really well and still is fairly good for users? Ranking for "B" is not creating a large bounce rate, just that "A" is even better. Thank you,
Kristian0 -
SEO Moz Keyword Ranking Tool
The SEO Moz keyword ranking tool is useful and fairly accurate but it would be more useful to know why the ranking changed. Can the tool provide any insight in this regard?
Intermediate & Advanced SEO | | casper4340 -
Page URL keywords
Hello everybody, I've read that it's important to put your keywords at the front of your page title, meta tag etc, but my question is about the page url. Say my target keywords are exotic, soap, natural, and organic. Will placing the keywords further behind the URL address affect the SEO ranking? If that's the case what's the first n number of words Google considers? For example, www.splendidshop.com/gift-set-organic-soap vs www.splendidshop.com/organic-soap-gift-set Will the first be any less effective than the second one simply because the keywords are placed behind?
Intermediate & Advanced SEO | | ReferralCandy0 -
What is your best one sentence definition for SEO?
I have recently come across several bloggers that have been trying to formulate the best concise definition of SEO. What one sentence definitions have you used / seen? Avoid run-ons. Tweetable, even better.
Intermediate & Advanced SEO | | Gyi0 -
What is the systematic what of doing keyword research?
What is the systematic what of doing keyword research? I have been optimizing some sites, keeping in mind the completion and relevance. But still I am not happy with the keywords selected. Can you tell me the international Standard why of selecting keywords for any site? A systematic way, which will work for any kind of website. Please give me some list of free tools also which I can use for it. Thanks
Intermediate & Advanced SEO | | ShashankGupta0