Landing Pages
-
Howdy Guys,
We currently have around 19 landing pages that are near enough identical for each make of car.
The content on each page isn't identical but you can tell its a template.
Do you think we should change this and just target models instead of makes.
Thanks,
Scott
-
I think this is borderline and the kind of thing Panda hit in some cases. While the pages aren't true duplicates, they do appear a bit thin - they're basically the same content with a few brand-related keywords swapped out. It really comes down to scope, though - if you spun out 100s or 1000s of these, you could really dilute your index and even creep into potential Panda penalty territory.
With about 600 pages in the index, though, and these accounting for only 19 of them, it seems like your risk is pretty low. It would be great to build out the content and make it more unique, but I don't think you're in any immediate danger. You don't want to NOINDEX or block these pages somehow, because I assume you're trying to get some mileage out of the long-tail keywords. My best advice is to try to beef them up and don't spin out too many variants (100+ of these pages with a 600 page site would be dangerous).
-
Hi Scott,
I'm not an expert on Panda but from what I personally have gathered is most of the sites hit were ones involved in some form or another with link exchanges, or "bad" paid seo services. The paid services usually used some severally black hat tricks to get immediate results, get their money and run. Duplicate content is something to worry about but using a template is not going to cause any problem unless you are dynamically creating content based on every possible keyword, resulting in millions of pages with very little differences.
As far gathering the long tail keywords.. I have used Google Ad Words, keyword suggestion tool. Type in some broad keywords, and let them suggest some keywords play with the filtering settings and see what keywords are the most appropriate for your market that also have the best traffic, then optimize for those.
The keyword suggestion tool is located in Google Ad Words > Tools & Analysis > Keyword Tool
Hope this helps
Don
-
Great reply Don!
The main reason to ask the question really is for general knowledge.
Our main site was hit pretty hard in the penguin update back in April and we have been removing links and completing overhauling our website to try and get out of the penalty.
We / I was just checking this couldn't be effecting the panda update neither.
We are thinking of targeting the models slightly more though like "bwm 3 series warranty"
How do you fully test long tail keywords...
-
Hi Scott,
I will comment on the template part first. There is no problem with using a template, most websites do. I looked at your site, the content on each page is different enough not to warrant any concern.
I do wonder why you asked the question other then that, are your worried about Google Ad Ratings, or just keyword optimization or just general seo?
Overall I will just add this, if you're trying to rank in the top SERP's for YMM (Year / Make / Model) you may have trouble because those are hugely contested keywords. And your service really isn't something that "most" people would expect to see when searching for their YMM. However, it is something they may want to see if they search for YMM + warranty or extended warranty. Which is why I would suggest evaluating the long-tail keywords and seeing if I can get those to rank first.
Hope that helps,
Don
-
Hi again Scott,
I would emphasize more the car´s brand but since there is no need to navigate trough those landings to select your brand, template usage its fine.
Kind regards
-
When I say they are the same template, here is an example:
Let me know what you think of the above.
-
Hi Scott:
Does those landing pages have correlations with ecach other? Users should navigate trough one or more of those landing pages to buy the product? If so, i would highly recommend to customize every template to the product in question. If not, there is no problem for using the same template IMO.
Kind regards
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Why are http and https pages showing different domain/page authorities?
My website www.aquatell.com was recently moved to the Shopify platform. We chose to use the http domain, because we didn't want to change too much, too quickly by moving to https. Only our shopping cart is using https protocol. We noticed however, that https versions of our non-cart pages were being indexed, so we created canonical tags to point the https version of a page to the http version. What's got me puzzled though, is when I use open site explorer to look at domain/page authority values, I get different scores for the http vs. https version. And the https version is always better. Example: http://www.aquatell.com DA = 21 and https://www.aquatell.com DA = 27. Can somebody please help me make sense of this? Thanks,
On-Page Optimization | | Aquatell1 -
How to improve page authority?
Hello guys, I am in need of some helpful tips to improve my page authority for this site www.servicii-funerare-iuliana.ro . I have page authority 0, and I don't know why... Thanks.
On-Page Optimization | | iulianafun0 -
Wrong page ranking on SERP, above more relevant page
Often I will see the wrong page, something less relevant to a particular search, appear higher on the SERP than a more relevant page. Why does this happen and how can it be remedied? I found this Moz article, has anything been written on this topic more recently. Thanks! https://moz.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions
On-Page Optimization | | NicheSocial0 -
Listing all services on one page vs separate pages per service
My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
On-Page Optimization | | AMATechTel0 -
How much SEO value does a fashion site get from bolting text onto the bottom of home page? Does the value compensate for cluttering up a page focused on an iconic image?
Getting ready to launch a completely redesigned site for a fashion designer. Since it is a fashion site, visitors do not need text to describe what the site is about., We are weighing three options: 1) clean design with no text (just images and navigational links), 2) bolting on a couple of sentences of text at the bottom of the page to signal keyword terms to the search engines, 3) following the lead of the top ranking site in the category and adding lots of text to the bottom of the page. Do the SEO benefits justify cluttering up the design by bolting text onto the bottom of the home page, and if so, how many characters of text seem to be the minimum to be effective?
On-Page Optimization | | RandyP0 -
Should I autogenerate 25k pages?
My main product is database conversion software. As we support tons of databases, it's pretty easy to generate thousands of pages simply by creating a template and changing source/target database name, some information on how to connect etc. Of course, getting links to that many autogenerated pages is close to impossible. So, not wanting to endanger my main site (http://www.spectralcore.com) I created a separate site (minisite) for this product alone (http://www.fullconvert.com). In two months this new site is live, it got to the point of having over 1k visitors per month. That's for a site with no inbound links or history. Now, my question is - should I create equivalent thing on my main site, with different template to avoid duplicate content - and leverage history and authority - or Google can get me penalized for this practice. I don't think 25k generated pages are a bad thing, they simply provide for tons of highly targeted landing pages. Am I wrong?
On-Page Optimization | | metadata0 -
On-Page Report Card
How long will it take to see the results of changes made on my pages based on the On-Page Report Card recommendations? On-Page Report Card
On-Page Optimization | | sansonj0