SEO international - ccTLD or Subdirectories / Hosting on 1 server (IP) in Netherlands
-
Hi All,
I do mingle me in discussion if it's better to have an Ecommerce site of a Brand X on seperate ccTLD's (Brand.nl / Brand.de / Brand.com or use subdirectories (brand.com/nl, brand.com/de, brand.com/fr etc.
I see a lot of comments on this, but i am missing one (maybe) essential part.
We are using Magento with multi ccTLD support. BUT the environment is hosted in the Netherlands. Will we be "penalized" on hosting in NL when using www.brand.DE or other countries?
Or is it MUCH better to host those ccTLD in country of Origin?
Because if it is, maybe we can better use subdirs because then we can use our builded authority of the root domain.
Hope someone have an answer on this one!
Thanks!
Jeroen
-
Hey Jeroen,
If you are going down the ccTLD route I would host each sites it's respected country, it's possible Google will apply some weight to the geo location of the IP address (you should also set the location in WMT).
But more importantly hosting in the same country is going to improve site load times which will help out (a tiny bit atm) with google and improve the user experience.
Hosting in another country is not going to get you "penalised" by Google but it's not going to send a signal (from the geo location of the IP address) that you are located in Germany - this may or may not affect your rankings.
I recommend you watch this video: http://www.seomoz.org/blog/international-seo-where-to-host-and-how-to-target-whiteboard-friday
Hope that helps...
Keith
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO Two Subdomains Showing Up in Google Search Results
Hi I have a client that is having two subdomains showing up SERP when you Google their name. Here are the details. They have two subdomains us.companyname.com and en.companyname.com us.companyname.com is for the US and has completely different products and content than en.companyname.com en.companyname.com is the site designed for Europe and it is in English. How can I make it so that only the us. version shows up in the search results? Thanks in advance!
International SEO | | JohnWeb120 -
International SEO Proposal
Hi, I need to create an international seo proposal and wondered what are the best bits of international SEO I should include? I have been reading up on loads of blogs wondered if anyone had some great ideas 🙂 Much appreciated.
International SEO | | karl621 -
Direct traffic is up 2100% (due to a bot/crawler I believe)
Hi, The direct traffic to website www.webgain.dk has increased by over 2100% recently. I can see that most of it is from US (my target audience is in Denmark and the website is in danish).
International SEO | | WebGain
What can I do about this? All this traffic gives my website a bounce rate of 99.91% for direct traffic. I believe it is some sort of bot/crawler. 2100percentboost.png0 -
Any practical examples of ranking 1 domain in multiple countries?
Hi, I've done a fair amount of research on international SEO including here on MOZ but was hoping some fellow Mozzers might have some practical examples of how they have got 1 domain to rank in multiple countries, ideally US & UK. Im possibly looking at getting a high authority domain which ranks great on US into the UK engines. I want to keep to the 1 domain to benefit from the high authority and for logistical reasons. Thanks in advance, Andy
International SEO | | AndyMacLean0 -
International websites : hreflang
Hi, i'm looking for good examples with 'href lang' tag (rel="alternate" hreflang="x") Have you examples of websites with this tag? Thanks D.
International SEO | | android_lyon0 -
Can anyone guide me best ways to generate customer leads through the SEO Process
I want to generate leads for my client through SEO process. I have involved all kind of link baits like articles, blogs, infographics, directory submissions etc.,Basically the client is B2B service provider like payroll services, Labor compliance and Staffing Solutions to various segments
International SEO | | Virrtuo0 -
SEO and Cloud Hosting
Hello, Cant find any clear answers on my issue and hope someone can help. Rather than being worried about losing local rankings with a move to the cloud, we have the opposite issue. The site is a large, international reference site with millions of visits a month. We have the site on servers hosting in UK, Europe and US. If we move the site to Amazon cloud hosting (obvious benefits aside), is there a danger of losing rankings internationally (depending on where the cloud datacentre is located)? Are their any other possible pitfalls and counters? Would be grateful for some advice on this. Thanks
International SEO | | LoweProfero-AU0 -
How to overcome server and WHOIS location
What if we published an address in the UK as the contact/WHOIS details but wanted to target the USA market? The server resides in the UK, the domain WHOIS resides in the UK - but what are the best methods to target the US search market? The domain is a .com domain.
International SEO | | Peter2640