High search volume keywords
-
The problem is that our index is not in serps anymore with the high volume keywords (Pfizer, Roche, johnson & johnson).
We still keep these keywords in title, but it brings not much results.We made page www.domain.com/pfizer , added there Pfizer products with unique descriptions.
Product pages started to drive visitors, but not the www.domain.com/pfizer page.If we add a blog to the top of this page and add unique posts about Pfizer company news, would it help?
In this case this page would be unique, refreshed with new info, and have rotating pfizer products.Maybe some other suggestions?
-
The first place I would start is by looking at what links you have to that page using OSE - http://www.opensiteexplorer.org/.
If you don't have many decent links to that page you need to start looking at ways you can build these links through methods such as competitions, social media (build an audience/following and build relationships with authority figures for your niche, then you can put your great content in front of them for the exposure and links will come), informative articles about the brand and products, etc. There are lots of decent ideas and guides to building links on here so I won't reiterate them, just search for link building on here.
You also need to look at your domain authority and how many decent links you have for that. Essentially on-page factors only act as a guide to what your content is about but links indicate this information is worth reading so improving you link profile will increase your rankings for keywords.
Remember
Great content + exposure = links
Links give authority and help increase your rankings in the SERPs
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword research
Could some give me an example on how they do keyword research because I have tried many things and it doesn't work. Here is what I tried : Let's take a keyword " Alsace bike tours" I go to the keyword tool, lisgraph, ubersuggest, google keyword tool, and type "Alsace bike tours" Thos tools spit me phrases such as : "bike from colmar to riquewihr, "alsace vineyard cycle route", alsace cycle routes. I write my content and integrate those expressions in it. In my content I add words that relate to alsace such as Strasbourg, Colmar, the wine route etc... I wait and weeks later see no change in ranking.. What I am missing ? Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Keyword research
Do I understand it correctly ? Let's say my keyword is Piedmont bike tours. From what I understand I need to use synonyms of Piedmont bike tours that people would use to find my website such as bike trip in Piedmont or cycling vacation in Piedmont and then closely related phrases in my content which are not necessarily synonyms but that semantically related, correct ? Do I need to do that for every topic that I decide to talk about on my webpage. For example let's say another topic I have decided to talk about on my page about Piedmont bike tour is Barolo. Do I need to do the same process for Barolo ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
HTTPS Google Search Console Verification
Hi we have clients http version of our site verified in our search console but for some reason the https version is not verified, do you usually have to install another HTML tag to do this? Cheers.
Intermediate & Advanced SEO | | bridhard80 -
Keyword Rich Domain
We purchased a keyword rich domain name to use with an existing website. What is the best way to use this domain? Below are some thoughts, I welcome any input. Use this domain as an add-on to the main domain, but only have it load one page off the main domain? Would that cause duplicate content issues? Create a single static page of content for the domain (separate from main domain) Redirect domain to page on master domain, would we loose any benefits of the keyword rich domain? Thank you!
Intermediate & Advanced SEO | | idlwebinc0 -
Building High PR Links
Would this technique work well for ranking? Get a relevant guestpost on a relevant site. Then send high PR links to that page to create pr3-5 relevant links to your main site.
Intermediate & Advanced SEO | | court120 -
Keyword cannibalization
I ran the SEOMoz onpage diagnostic, and i got an alert for keyword cannibalization. My taxonomy is: www.mysite.com www.mysite.com/category (category page) www.mysite.com/category/category-keyword (supporting page) Links will be exact match in the primary navigation. www.mysite.com anchor text "category" => www.mysite.com/category www.mysite.com anchor text "category keyword" => www.mysite.com/category/category-keyword www.mysite.com/category anchor text "category keyword" => www.mysite.com/category/category-keyword and example would be /IT-support linking with anchor text "IT Support Servers" => /IT-Support/IT-Support-Servers I'm not going to have a cannibalization problem, am I?
Intermediate & Advanced SEO | | CsmBill0 -
Block search bots on staging server
I want to block bots from all of our client sites on our staging server. Since robots.txt files can easily be copied over when moving a site to production, how can i block bots/crawlers from our staging server (at the server level), but still allow our clients to see/preview their site before launch?
Intermediate & Advanced SEO | | BlueView13010 -
Best Keywords for my local niche
Hello, I'm a health coach helping people with multiple sclerosis. Here's my website: bobweikel(dot)com What do you think the top 4 local keywords would be for my niche? I'm in Boise ID. I'm thinking MS Boise MS Boise Idaho Multiple Sclerosis Boise Multiple Sclerosis Boise Idaho With your intuition, do you think these are valuable keywords for a coaching site? Also, can you think of any other keywords? I want this 100% white hat (no cloaking, for instance)
Intermediate & Advanced SEO | | BobGW0