High search volume keywords
-
The problem is that our index is not in serps anymore with the high volume keywords (Pfizer, Roche, johnson & johnson).
We still keep these keywords in title, but it brings not much results.We made page www.domain.com/pfizer , added there Pfizer products with unique descriptions.
Product pages started to drive visitors, but not the www.domain.com/pfizer page.If we add a blog to the top of this page and add unique posts about Pfizer company news, would it help?
In this case this page would be unique, refreshed with new info, and have rotating pfizer products.Maybe some other suggestions?
-
The first place I would start is by looking at what links you have to that page using OSE - http://www.opensiteexplorer.org/.
If you don't have many decent links to that page you need to start looking at ways you can build these links through methods such as competitions, social media (build an audience/following and build relationships with authority figures for your niche, then you can put your great content in front of them for the exposure and links will come), informative articles about the brand and products, etc. There are lots of decent ideas and guides to building links on here so I won't reiterate them, just search for link building on here.
You also need to look at your domain authority and how many decent links you have for that. Essentially on-page factors only act as a guide to what your content is about but links indicate this information is worth reading so improving you link profile will increase your rankings for keywords.
Remember
Great content + exposure = links
Links give authority and help increase your rankings in the SERPs
Hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Conundrum with brand new website keywords...
I'm working with on a website for an app called BetterRX. There's a prescription card called BetterRX Card. Our domain is Better RX.com and the card is BetterRXCard.com. "Better RX" as a brand search is dominated by prescription discount cards, with Good RX being the most dominant. Any suggestions on how to go about mixing optimization for brand as well as the app?
Intermediate & Advanced SEO | | sickle3110 -
Google Search Listing With Feedback Link
Where can I find some information on the new Google search listing that shows a Feedback link? How does one get this type of Google search listing?
Intermediate & Advanced SEO | | marketvantageteam0 -
What Constitutes Keyword Stuffing?
Greeting MOZ Community: I have been attempting to add certain keywords phrases to the home page text of our real estate web site (www.nyc-officespace-leader.com). When I check the keyword density and look at the keyword cloud, the frequency of certain terms appear substantially higher than they should be (see attached keyword cloud and keyword density chart. Certain terms like "office space" have a 5 or 6% frequency which seems high. Last thing we need is a Panda penalty. When I viewed the code for the home page (see enclosed), I noticed HREF tags, SRE tags and ALT tags repeating certain keyword phrases, driving up their density. I have attached a keyword cloud for the home page of a competitor and the use of language seems more diverse. Does Google take the text in these various tags into account? I know the ALT tag is important for SEO, but how about the others? Does the use of text in the tags for this page make the overall page look spammy? Also, there are text and tags for the carousel in the home page that appear in the code for the home page. If this code were somehow concealed, would we be better off from an SEO perspective? Thanks, Alan pkM7CZG 1DFFMZ0
Intermediate & Advanced SEO | | Kingalan10 -
Search traffic down 30% this month
Our search traffic has been growing at a steady clip for the last year but is down about 30% this month. As part of a redesign, we've repurposed our home page (blog.getvero.com). Rather than serve as a feed of recent posts, it's now an email signup page. We created a new page (blog.getvero.com/posts/) to display new posts. I think this is likely the reason for the drop in search traffic but I'm frustrated that it's losing us thousands of visitors per month. A few questions: 1. How long will it take to recover from this? 2. Is there anything we can do to speed up the recovery process? 3. Why are some of our best performing posts seeing less search traffic even though the URL hasn't changed? Any help is greatly appreciated.
Intermediate & Advanced SEO | | Nobody16116983020420 -
Meta Keywords Good or Bad
Hi All, I've been reading more about the meta keyword tag and why it may not be a good idea to include them on pages and am looking for thoughts/feedback on this idea. If you have employed this tactic, can you give me some insight into any results you saw. If you decided to not employ this tactic, why did you choose not to? I wan to understand all sides of this before employing any changes to my company's websites. Thank you for your help!
Intermediate & Advanced SEO | | airnwater0 -
Exact keyword URL or not?
Hi all, I have a quick question about the proper use of permalinks. Let's say that I have a website about sports and I want to create an internal page dedicated to shoes. I know that the keyword "shoe" has 15.000 monthly visits, while the keyword "shoes" has 1.000 monthly visits. How do I have to name the internal page? http://www.example.com/shoe or http://www.example.com/shoes (with a final 's')? I would think that by naming the URL http://www.example.com/shoes, the search engine would consider that page for the keywords "shoe" and "shoes", but I am not sure about it. Should I create a URL that only focuses on one specific keyword ("shoe", in this example) or a URL that may encompass more than one keyword ("shoe" and "shoes")? I hope this is clear. Thank you for your time and help. All best, Sal
Intermediate & Advanced SEO | | salvyy0 -
Meta keywords vs tags
On a blog from an SEO perspective how do you choose keywords to use in the "meta keyword tag" vs. "post tags"? Will it be different based on the search volume/competition of the keywords targeted?
Intermediate & Advanced SEO | | saravanans0 -
Filter after 301 and linked with high PR
Hi, I'd like to ask you what should I do in my situation. I've shorted my URLs from something like this: domain.com/module/action/type/id/keyword to this: domain.com/keyword After 301 SERP refreshed and position stayed the same (yea, lucky me :). After 2 days I got some hight PR links (4 and 5). After 8 days my new URL disapprear to one keyword. Now this take 6 days... I've removed these links and still no results. So the question is - what should I do? Remove new url and replace it with old one, get new links?
Intermediate & Advanced SEO | | sui0