Is Google now ignoring title tags?
-
Hey guys,
I noticed alot of titles of webpages in Google now vary from search to search. They also differ from the Title tag that has been set by the webmaster.
Anyone else notice this? (My results are depersonalized)
-
A change to the way Google displays the title doesn't necessarily mean Google has changed the way it reads title tags and uses them to establish relevancy.
-
Thanks for the resource Oleg
-
I suppose. I'm just worried about the placement of keyword in the title no longer mattering when it comes to ranking.
For example we are trying to rank for a head keyword and Google is displaying the name of our business in the title tag and not the one we created.
-
I'm not sure the title-rewriting is a bad thing. The title is being rewritten to highlight the KW used in the search -- isn't that good?
-
What are you searching for? You mean search for a keyword twice and results are different? Not really seeing that.
For the title tags not appearing as set by webmaster, Google is know to do that. Your best bet is to write a title that isn't too long for Google to display and use keywords that describe the page. This gives google almost no reason to rewrite your title for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Google Update - weird ranking
Hi I wanted to get your thoughts on this keyword ranking. This page - https://www.key.co.uk/en/key/albatross-heavy-duty-office-chairs-24-stone is now ranking for heavy duty office chair 30 stone We don't mention 30 in the content anywhere, apart from the USPs at the top of the page - could this be it?! I don't know how to change this, or I guess Google is still figuring things out and maybe this will drop off? Love to get some thoughts on this! Becky
Algorithm Updates | | BeckyKey0 -
Google Custom Search Engine: Good Idea?
I created a Google Custom Search Engine for our site, but I"m not sure implementing it is a good idea. When I tested it with the public URL, I noticed that ads show up on the search engine that could potentially move visitors away from our site to our competitors. Has anyone had success with implementing a Google Custom Search Engine? Do the pros outweigh the cons? Thanks, Ruben
Algorithm Updates | | KempRugeLawGroup0 -
How to check which site performing well in google organic?
Hi All, Is it possible to check sites via any tool which sites performing good in google organic? Any site ... Is it possible via Alexa? My Concern is majorly for UK Ecommerce site... Thanks!
Algorithm Updates | | pragnesh96390 -
Authorship Photo Not showing in for last 6 months now
Hi - Early last year we activated Authorship Photo which remained in SERP till Nov'12... However, post that the Authorship Photo is not showing, neither the schema rating tags are showing in Search engines We tried a lot by changing lot of hits and tries, still to no avail.. We have written to google twice for it (they had a link for which author whose photo now showing after everything is right can send site links )- but to no avail.... The Rich snippet shows Authorship Photo, Schema rating. Even, Google custom search on our own site own page showing it... However, this does not translated into any of these shown in actual Google Search Engines. Our Site is :- http://www.mycarhelpline.com/ Sample Links of rich snippet http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.mycarhelpline.com%2Findex.php%3Foption%3Dcom_easyblog%26view%3Dentry%26id%3D94%26Itemid%3D91&html= http://www.google.com/webmasters/tools/richsnippets?q=http%3A%2F%2Fwww.mycarhelpline.com%2Findex.php%3Foption%3Dcom_latestnews%26view%3Ddetail%26n_id%3D467%26Itemid%3D10&html= Even google custom search showing schema rating tags for searched keywords like :- Ford Ecosport, Tata Nano Diesel .... However, on actual search the schema tags are now shown Can anyone suggest - what am i missing, actually lost on this...... Worse - our SERP are somehow also slowly coming down for some of the main keywords too
Algorithm Updates | | Modi0 -
Google's Local Search Results for Broad Keywords
I have a question regarding Google's local search results for broad keywords. Since Google is changing their algo to reflect local results for broad words, would it be beneficial now to start going after those words as well? For example: we have a client ranking for 'miami security alarm', but I would like to know if it would be beneficial to start optimizing for 'security alarm' as well. Also, since Google's keyword research tool reflects searches on a national level, how would I be able to find out how many searches a broad keyword is receiving on a local level? Thank you in advanced!
Algorithm Updates | | POPCreative0 -
Google is showing crazy results
Google is showing crazy results in these days sometimes my sites are on top of all keywords sometimes far behind in search engine in same day what is going on ????
Algorithm Updates | | GM0070 -
Drop in Traffic from Google, However no change in the rankings
I have seen a 20% drop in traffic from google last week (After April 29th). However when I try to analyze the rank of the keywords in the google results that send me traffic they seem to be the same. Today (6th March) Traffic has fallen further again with not much/any visible change in the rankings. Any ideas on what the reason for this could be? I have not made any changes to the website recently.
Algorithm Updates | | raghavkapur0 -
What is the critical size to reach for a content farm to be under google spot?
We're looking for building a content farm, as an igniter for another site, so there will be some duplicate content. Is it a good or a bad strategy in terms of SEO.
Algorithm Updates | | sarenausa0