How can competition outrank you if your site has better Domain/Page Authority, More links, and More Social sharing?
-
Say you have a site that has better Domain/page authority, more links, more social media sharing, and a lot more indexed pages (thanks to blogging) than the competition.
Of course all of these metrics are based off of data from SEOMoz open site explorer tool which I am not sure if it produces accurate data.
1. Other than exact match domains or the age of a domain what would be other reasons why competition would outrank you?
2. Can anyone suggest other ways to help increase a sites domain/page authority besides creating more indexed pages, link building, etc..?
-
I have 2 free eBooks which got me to 9 on Google US for a secondary and 20 - 30 for my main primary keywords. I'm new to SEO joined SEO moz abour 2 months ago.
scribd dot com for example is Page and Domain Authority over 90, I've a link on there but I don't know if they give juice. Free ebooks dot net have over 70 P and D authority.
A free eBook you can use forever with no duplicate content issues becasue it's either downloaded or linked to your page to download (I might be wrong as the book description is the same). Either way it gets me access to many places I would otherwise not get. I've already been contacted by a charity (for children's literature) to use / link to one of them.
While I was writing it I would never have dreamed to give it away for free so I put a lot of effort in at the time, it is 132 pages long (the guitar one). If you're writing an eBook that you know will be free you have to make it good, like 50 pages, and good enough content that your link is merely informative. Because I write books this suits me but if there's an area you are knowledgable about then it could be something to consider.
-
Nathan - the truth is that simply having more social media signals, more links and more indexed pages doesnt mean you will outrank a competitor. Although theses statistics may give you a better DA than your competitors, that metric is used more as a general reference. What you should be doing is breaking down the three signals above as follows:
1. Social Media: OK so you have a lot of 'likes' - are people tweeting, posting on your fb page? Bookmarking? Social activity is the big signal.
2. You have more links - are they relevant? Are they from separate relevant domains? I've had instances where clients come on board and say "I have 5000 links and my competitor has 200 and they outrank me". Further investigation shows that the '5000' links were from only 58 domains, most of which were spammy blog links that were not directly relevant in content (paid blog networks). The competitor however, had 200 links from about 150 domains, and many of those domains were specifically about the vertical. In other words, they were natural relevant links.
3. A lot more indexed pages. Again this means nothing - what matters is that each page has value, is unique and informative according to Google. In fact, if the pages aren't deemed informative and unique, having more indexed pages can be harmful. Just because Google hasn't dropped duplicate/spammy pages from their index doesn't mean that they are 'helping' you rank. In this case you are blogging so as long as the blog posts are unique then you should be ok, but always remember quality not quantity.
-
On page is good however can always be tweaked a bit. Site is all about one topic so very relevant.
Domain Auth = 41
Page Auth = 51
-
Thanks Egol. What is your website? I would like to check it out.
-
Useful content, amusing copy, appealing design, intuitive navigation, easily crawled HTML ...
-
I am making more content, better content, videos, free printables, expanding my keyword reach. I make sharing very easy with addthis buttons.
Traffic is going up every month, sales are going up every month.... eventually I will overtake them on the "trophy keywords" but for now I am gutting them everywhere else.
-
When you say focus on making a better website what do you mean by that?
-
Even if its little hard the answer I have to agree with Egol. (few times he did it also to me) but not always the truth is soft. I think you should start to look what you did wrong, and maybe study more in the seomoz resources to find out how to build a fantastic site. By the way, in case you are buying the links,social shares Google knows it. I saw a special offer few days ago (somebody send me in my twitter inbox) where you could buy plus,tweets etc. I dont know how they do it but for shure Google know it that they are fake. So check where is your mistake and correct it...Im shure that you will recover if you do it right. Thanks
-
Everything you mentioned is about links. What about relevancy? How's your on-page optimization? Your anchor text?
-
1. Other than exact match domains or the age of a domain what would be other reasons why competition would outrank you?
Google thinks that they have a better website.
2. Can anyone suggest other ways to help increase a sites domain/page authority besides creating more indexed pages, link building, etc..?
You have probably decided for yourself that these metrics do not translate into google rankings... so placing your focus on making a better website in the eyes of google would give you a better return.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved How many sites can I track with one subscription?
Hello, We are currently a MozPro medium member and we are tracking amlrightsource.com but we have other sites we'd like to track as well. Wondering if we can track more sites with this subscription?
Moz Pro | | KassandraSharr0 -
Relation between domain age and domain authority?
what is relation between domain age and domain authority? Old registered domain help for domain authority higher or not? if so, but i am still in confused, http://www.green-lotus-trekking.com/ this is too old domain but authority is only 33?
Moz Pro | | agsln1 -
Opens Site Explorer sees two pages that are one
www.mysite.com/ and www.mysite.com/default.asp are both showing up in open site explorer. How do I make sure that these are not being interpreted as two pages when they are the same page? (Both in search engines and OSE.)
Moz Pro | | EugeneF0 -
Third crawl of my sites back to 250 pages
Hi all, I've been waiting some days for the third crawl of my sites, but SEOMOZ only crawled 277 pages. The next phrase appeared on my crawl report: Pages Crawled: 277 | Limit: 250 My last 2 crawls were of about 10K limit. Any idea? Kind regards, Simon.
Moz Pro | | Aureka0 -
<bs>Will someone give me a "thumbs up" so I can become an Authority and get my SEOMOZ T-Shirt?</bs>
<bs>I have helped many people (probably 100s) here in the forums. My fingers are swollen and I can't answer questions right now. I want my SEOmoz t-Shirt for becoming an Authority, but I'm a few points shy. Any help would be appreciated.</bs> Watch people give me a thumbs down. LOL
Moz Pro | | Francisco_Meza3 -
New site on page check
hello wonderful Mozzers, I am building a new site and was wondering if any of you knew any latest " thorough" ON Page Check Lists? I want to make sure I build the site right, and do every bit of on page and new site seo right. I have access to the SEOMOZ guides as well. Have a fab day guys, Best, Vijay
Moz Pro | | vijayvasu0 -
Domain Authority is up, how do I find out what changed?
Hi, I’m a noob so if this is a really obvious question, I apologize. Our domain authority increased this week. I wonder if there is any easy way to find out what changed. (We didn’t do anything.) Thank you! Ann
Moz Pro | | anns0 -
How can I update On Page Optimization Reports following 301 redirect?
A few weeks ago I ran the SEOMoz On Page Optimization Reports for one of my sites. At the time, the site homepage was duplicated .com/ and .com/index.html (I know!). The On Page Optimisation Reports I ran at the time obviously included both as individual pages. I've now corrected the duplicate issue with a 301 but the On Page Optimization Reports are still looking at the rankings for .com/index.html and therefore showing "not in top 50" for keywords where I'm actually ranking 1st - any idea how I can get the reports to update so they don't continue to look for .com/index.html? Thanks!
Moz Pro | | trbaldwin0