How do I best SEO optimize a landing page that is mostly graphics?
-
I have a social networking website built on a SocialEngine platform. All of the pages (except the home page) are password protected for members only.
My web designer wants the home page to be primarily graphics - not text. It looks nice, but with no substantial copy on the page, can I still get the page to rank well with just meta title, description and keywords (even when those keywords aren't actually on the page?)
What's the best way to handle this?
Kim
-
Now THAT's why I wish I could afford an SEO consultant!
-
Open graph protocol for Facebook and FB apps, and http://Schema.org microdata markup, for semantic web search. For images, It can only help you to make sure the bots get as much info as possible about what is in those pictures.
-
Open graph protocol for Facebook and FB apps, and http://Schema.org microdata markup, for semantic web search. For images, It can only help you to make sure the bots get as much info as possible about what is in those pictures.
-
Thanks Brian,
Good answer, thanks, but what is OGP and schema markup?
-
I would encourage you to think of images as a content asset. You can also make use of video that is a similar content asset, yet easier to leverage for SEO purposes. So, consider reserving one or more placeholders on the homepage for one or more videos. Upload to YouTube where you'll get the most link juice and include keywords in your title and description.
-
1. Expandable divs. You can feature each image as the visible portion of an expandable div. It's fairly easy to code.
Check out @ipullrank Michael King's presentation which touches on the subject: http://www.slideshare.net/ipullrank/ux-seo-lets-be-friends-by-michael-king
This is entirely white-hat btw: it's creating a cleaner user experience, while allowing visitor to read more if they want, without being directed to a new page.
2. Put text portion, such as a feed with excerpts from a blog, "below the fold."
That said, be sure to name your image files with relevant keywords as well as appropriate alt-text and description. And don't forget the OGP and schema markup too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I remove 'local' landing pages? Could these be the cause of traffic drop (duplicate content)?
I have a site that has most of it's traffic from reasonably competitive keywords each with their own landing page. In order to gain more traffic I also created landing pages for counties in the UK and then towns within each county. Each county has around 12 towns landing pages within the county. This has meant I've added around 200 extra pages to my site in order to try and generate more traffic from long tail keywords. I think this may have caused an issue in that it's impossible for me to create unique content for each town/country and therefore I took a 'shortcut' buy creating unique content for each county and used the same content for the towns within it meaning I have lots of pages with the same content just slightly different page titles with a variation on town name. I've duplicated this over about 15 counties meaning I have around 200 pages with only about 15 actual unique pages within them. I think this may actually be harming my site. These pages have been indexed for about a year an I noticed about 6 months ago a drop in traffic by about 50%. Having looked at my analytics this town and county pages actually only account for about 10% of traffic. My question is should I remove these pages and by doing so should I expect an increase in traffic again?
On-Page Optimization | | SamCUK0 -
How should i optimize this page
Hi, i am having major problems in optimizing this page as it is a magazine site. On normal sites i have no problem in optimizing the page to get the correct keywords to come up in the search engines but since the upgrade and also because it is a magazine site, i am having problems on how i should do this. my site is www.in2town.co.uk and i am trying to optimize the page for the following keywords lifestyle magazine online magazine lifestyle news Life and Style articles healthy lifestyle i am trying to make sure that google knows what the magazine is about, as i know have dropped down the rankings since the upgrade and for lifestyle magazine we were number one in google for such a long time but now we are on page 9 and this is our home page. we are seeing sites that have hardly any content ranking above us for this keyword i have a small intro which i have just put in the past few days at the top and we have a welcome in the middle which is here. Welcome to In2town Lifestyle Magazine Our Lifestyle Magazine is a fresh, innovative and vibrant online magazine offering you the best in health,fitness and life & style features, as well as modern lifestyle, beauty, fashion, personal finance and entertainment. Over the years In2town Lifestyle Magazine has established a reputation for quality articles and informed lifestyle and health features thanks to our experienced team of editorial professionals. By reading our online Lifestyle Magazine, you will be able to enjoy the interesting mix of entertainment features, health and lifestyle news as well as finding out what is happening in the celebrity world. We are always happy to hear from our readers, if you have lifestyle news or a story that you feel our readers would be interested in then please do contact us. xxxxxxxx but i would like to get rid of that section as i am going to put the latest articles there. any advice on how to sort this mess out would be great
On-Page Optimization | | ClaireH-1848860 -
SEO NEWBIE!!!
I am trying to get my website (and business) to the top of the search engines..just like everybody else here. 🙂 I have no idea what I am doing and I have to do this myself, because I do not have the extra money to hire somebody to do it for me. So, my question is... Where can I go to figure out how to do this? I don't know some of the "lingo" used. Like it slow crawled my sites and it wants me to fix a few things and I don't know what it is talking about. HELP!!! Becky
On-Page Optimization | | BeLaRouge0 -
Home Page
We are re-design our home page, one are of the current home page has a drop down window called "popular products" . We wrote short articles for our keywords and have them linked to product page. In the past, it has helped us rank. However, with new Google rules, our feeling is that such practice is no good. So, we lean towards to remove it. Still, we'd like to hear some opinions and ask some questions too: www.butterflycraze.com is it clear to you that this is not good in Google's eyes? how do I determine if these links serving any SEO purpose now after Panda? depend on the answer to 2), what should we do about these pages? shall be re-direct or shall we remove them from Google index?
On-Page Optimization | | ypl0 -
Site Architecture: How do I best Optimize for Similar Keywords?
Hello Moz Community! I'm really struggling trying to decide on an improved site architecture. I run an online proofreading & editing website. This leaves us targeting many different niche keywords. For example: blog editing/proofreading, essay editing/proofreading, book editing/proofreading, resume... you get the point. I feel like editing & proofreading are similar enough to target on the same page(s). However, the issue is that I'm also having to deal with what I'm calling derivative keywords. For example, when I try to optimize for 'essay editing/proofreading', I also have to think about: paper editing, paper editor, paper correction, edit my paper, etc. I would have no problem optimizing the page for 'essay editing' in the title, H1, etc. and then targeting these words as secondary keywords within the body text, etc., however, I keep thinking 'a large slice of a small pie is better than a small slice of a big one.' You see, the keyword 'essay correction' has only about one-third the monthly searches as 'essay editing', but it is 50% less competitive. The same is loosely true for the rest of the 'derivative' keywords. I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective. I don't want to have a master "services" page with links to book editing, resume editing, essay editing, etc. and then also show paper editing, essay correction, etc. To me, this would be confusing... "What's the difference between essay editing and paper editing?". Any guidance is much appreciated. This has got my head spinning! Thanks!
On-Page Optimization | | TBiz0 -
"Canonical URL Tag Usage" recommendation in SEOmoz "On-Page Optimization" Tool
Here comes another one related to SEOmoz "On-Page Optimization" Tool. The tool says the following about one of our pages: Canonical URL Tag Usage Explanation: Although the canonical URL tag is generally thought of as a way to solve duplicate content problems, it can be extremely wise to
On-Page Optimization | | gerardoH
use it on every (unique) page of a site to help prevent any query strings, session IDs, scraped versions, licensing deals or future
developments to potentially create a secondary version and pull link juice or other metrics away from the original. We believe
the canonical URL tag is a best practice to help prevent future problems, even if nothing is specifically duplicate/problematic
today. Recommendation: Add a canonical URL tag referencing this URL to the header of the page. Let's say our page is http://www.example.com/brands/abc-brand and on its header we'll place the following tag: Is this correct? I thought the canonical tag was meant for duplicates of the original page, for example: http://www.example.com/brands/print/abc-brand href="http://www.example.com/brands/abc-brand**?SESSID=123** Thanks in advance.0 -
Landing Pages for Generating Leads - Must They Be Optimized for SEO?
Question about landing pages: There are landing pages created just for classified advertising. They are stand alone pages. And, are not linked to website (although one can
On-Page Optimization | | BlueBird33
get there via the url) The purpose of these pages is to generate leads. They are keyword rich in title, head and content Content varies, only by 30% Should those pages be optimized like websites? They have a nofollow tag, is that enough? Thank you for taking the time to answer. Peggy0 -
Creating New Pages Versus Improving Existing Pages
What are some things to consider or things to evaluate when deciding whether you should focus resources on creating new pages (to cover more related topics) versus improving existing pages (adding more useful information, etc.)?
On-Page Optimization | | SparkplugDigital0