Social Media & SEO
-
I just wanted to see what your opinions were on this. Does being active on social media help with your SEO efforts. I'm not talking about having a link to your website on your Facebook page, but in general commenting on news stories and having conversations. Would Google prefer you over a competitor if you were more active on social media?
-
We don't know about the direct effects of social media participation on rankings. However, we do know about the indirect effects. White-hat link building is relationship building. Build relationships with influencers in your niche, get them to notice your stuff, and they might share your stuff to their followers or link to it on their websites. Their followers might also link to it on their websites. I know that I often blog about something I found on Twitter or Facebook.
Plus, so many searches are personalized now, showcasing results from the searcher's network. If you're in their network, your content is more likely to show up.
Social media can also be a simple form of reputation management. If you have active accounts on the major social networks, it's likely that they will appear on page 1 when someone searches your brand, possibly pushing down anything negative.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Social Media Sharebar for wordpress
I'm looking to get hold of a really good social media share bar for a Wordpress website so that blog posts can be easily liked and shared. Any plugins to achieve this would be appreciated. Ideally, something like the floating social share bar that Social Media Examiner has would be great: http://www.socialmediaexaminer.com/social-media-roi-tips/#more-56153
Social Media | | Gavo0 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
Social Medial Plugins For Wordpress - G+1 & Facebook Like buttons that don't slow down site
I have a wordpress website and have been trying to figure out the best social media plugins to use...........That DON'T dramatically slow down the page speed load times. Does anyone have recommendations? What social media plugins have you used that don't have a huge negative impact on page load times?
Social Media | | webestate0 -
Instagram - Any ideas how this can be used for SEO?
If indeed Google does use social signals for ranking factors, how would you go about using Instagram for SEO (if it's even possible)? Thanks
Social Media | | activitysuper0 -
Various question re SEO and social media
Hi all: It is time for my semi-annual “I don’t have a clue” question. Actually it’s questions since there are three although they may overlap. I am confused about the intersection of social media and SEO. A couple of years ago it seemed like one of the better procedures for link building was writing articles and having them published on Isnare, Goarticles Ezine and the like. Now I am not sure if this is effective anymore. It seems like all of the emphasis is being put on social media sites. Not just Facebook, Twitter Pinterest, and blogs, but big ones (that I don’t have a prayer in the world of getting on) such as Mashable, Reddit etc. How are my efforts best served at this point? Should I still submit articles to article directories or should I concentrate on guest blogging (which isn’t so easy if you want a reputable blog) or try something that I can’t even think of? Second, my blog is a Wordpress Blog that is no big deal and probably isn’t read much. It can be accessed either at Wordpress or through my site. It is listed in my Google Merchant Account, but I can’t imagine anyone reads it. It’s about gifts and products that we sell and is not going to stimulate anyone’s mind. Two things here: First (and I don’t know if anyone will know the answer to this) my site is hosted by Yahoo. There is a tab at the top of my site that takes you to the blog, but Yahoo also has some way to integrate the blog with the website. Does anyone know if this will make any difference? Second, the last several times that I ran by backlinks on Open Site Explorer my Wordpress blog has not shown up. It always did previously right at the top. Any guesses as to why it no longer shows? Finally, in the last couple of months I have had a precipitous drop in orders and visitors to my site. The only thing that I have done is to lower my budget for Google Adwords, but it was never that high to begin with and shouldn’t account for the change. Given the holiday season traffic should be picking up but it is going in the other direction. Does anyone know what is happening here and what to do about it? Anyone with really good insights might get a gift certificate from us (is that permitted on SEOMOZ – if not then forget it). The website is www,uniquegiftsanddecor.com. Here’s a thought – buy stuff from us. (ignore if this is spammy). Many thanks. Don
Social Media | | uniquegifts-2778790 -
Does Twitter and Facebook feeds help SEO
For a new site, I want to feed in Twitter updates and Facebook posts onto the page. I regularly update these feeds. I'm using PHP to directly integrate with the two sites API and grab the data. Is this a good idea? Will it help SEO as its fresh content? Is it a good or bad idea to have a social media feed page on the site that grabs content from these sites?
Social Media | | gazza101uk0 -
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
What are the best social media measurement/ management tools to use (that measure metrics and conversation volume & conversation sentiment)?
Social Media | | RochelleRietow0 -
Social channels, tools sites for promoting a blog or article
Hello, I would like to promote blogs, articles etc. Can you give me some tips, advice on how to promote these? I guess everyone starts with Facebook, Twitter and LinkedIn. After that, Reddit, StumbleUpon. Any other good ways (penguin proof) to promote a blog, article etc? Any tools you use: SocialOomph or something similar? Thanks! 🙂
Social Media | | ThomasH0