Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you use Google tag manager to manage rich snippets/schema mark up?
-
Hi,Does anyone know if you can use the new Google tag manager to manage rich snippets? I've seen that there is an HTML section where you can edit HTML that isn't shown on the site - do you think this field could be used to add schema data?Thanks,Karen
-
Hi there
A couple of years back but this still isn't answered! I am sure you have heard by now but you can install Schema through GTM, here is a great resource:
Adding Schema Markup - The Non-Developer Guide (SERPWoo)
Hope this helps! Good luck!
-
We just tried doing exactly that in GTM with hidden style tags. Our customers tend to use weird CMS platforms so getting their devs to add something to the footer or header is tough.
Biz NameAlberta1234 Fake Street555 555 1234Unfortunately I just tested it and nothing is showing up in the structured testing tool: https://developers.google.com/structured-data/testing-tool/Would love if anyone could shine more light on this.
Trying to enter it as a custom HTML tag firing on all pages. -
Hey Karen,
As to getting back to you so quickly: I was in the neighborhood and happy to assist
I am assuming product schema, but LMK.
With some of our content, we actually are training copywriters to put the schema in. Now, I would not do this in ecommerce as it is a different dev cycle/approach. But, for review or person schema, etc. its not a bad thought.
Each of our copywriters have pay changes based on learning and achievement. (No, we are not making them devs and they are judged based on content quality as well.)
I believe that every kid should learn basic html, etc. and am even starting a program where we provide a dev to a school to teach coding to middle schoolers (We pay the dev and the school/kids pay nothing). If they can be taught with all they are going through, anyone can. We are approaching a place where most will need basic html, etc. and schema ain't that tough.
LMK how it goes. You can even PM me.
Best
-
Hi,
Thanks for getting back to me so quickly. It was a bit of a long-shot, we're just desperate to manage clients' schema without having to go through developers!
Thanks,
Karen
-
Digirank,
I do not see how you could use it for that, but admittedly have kicked your ball over to our head of dev just to be sure. Curious, how would you want to use it for schema given it is set to be more for tracking?
Best
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Fire a tag when element is loaded on page (Google Tag Manager)
I'm using an Element Visibility trigger to track a value that appears on a page. However, I want to track this value even when the user doesn't scroll to the area of the page where the element is (i.e. when the page is loaded, and the value is displayed below the fold, but the user doesn't scroll down there). Is there a way of doing this
Reporting & Analytics | | RWesley0 -
How does Google Maps/G+ traffic show up in Analytics?
Hi Moz Community, I've been trying to figure out how traffic from Google Maps (and G+) shows up in Google Analytics and am struggling to find a good answer online. If someone finds a business through Google Maps and then clicks on the website in the Maps listing, does that show up as a referral from Google Maps? Our site shows virtually zero traffic from Google Maps even though we have a number of listing. Two related questions: if someone clicks through to a G+ page from a Maps result and then visits our website from the G+ page, does that show up in Analytics as a referral from G+? Is traffic from Google Maps or G+ ALSO counted as organic traffic? (Would it be possible to accidentally double-count a visit as both organic and a referral from Maps/G+? Thanks everybody!
Reporting & Analytics | | JohnGroves0 -
How can I track my rankings on Google Images?
I noticed a small amount of traffic coming from a particular very generic keyword. Being pleasantly surprised that we are ranking for this, and after some digging, I found that we are actually ranking in Google images, rather than in the web results. How can I track whether other keywords are ranking in Google images? I use Rank Checker to track keywords in the main web results, but this doesn't have a function for Google Images. Help please - thanks.
Reporting & Analytics | | TheJewelleryEd0 -
Setting up Google Analytics for Subsites
I currently have one main .com site and am planning on launching geo-location subsites .co.uk, .com.au, .ru, etc... Traffic will flow between both sites and some of the content on the subsites will be duplicate and therefore include a canonical tag to the main site. I want to set up GA to capture who is going to the subsites and vice versa and correctly capture crossover traffic. Any advice on implementing advanced analytics directly (or links to sources that will direct me the right direction for this project)
Reporting & Analytics | | theLotter0 -
Localhost:4444 Showing Up in Google Analytics
Hello All, Lately in my Google Analytics account I have noticed a referral source labelled: localhost:4444 The number of visits is really high from this source, but I have no idea (no clue!) what it actually means. Can anyone shed some light on what this is about? Should I be creating some sort of filter to screen out this as a referral source (assuming it is not legitimate)? Many thanks in advance. Cheers!
Reporting & Analytics | | Robert-B0 -
Google Analytics for multiple languages on multiple domains
Hi folks A quick question in regards to setting up Google Analytics for a website with multiple languages on multiple domains. The domains that needs to be tracked are: www.example.com -> English www.example.se -> Swedish www.example.dk -> Danish To my best knowledge this can be acheived in Google Analytids using 3 different setups: Different accounts Different properties Profiles What would you guys consider the best approach?
Reporting & Analytics | | Resultify
Pros and cons? Have a great day Fredrik0 -
What is s.ytimg.com in google analytics?
My clients GA reports 273 visits from s.ytimg.com. I go to the site, it doesn't exist. I googled it, there were some code with s.ytimg.com in it, but nothing I could understand. Anybody have an idea where this comes from?
Reporting & Analytics | | endlessrange0 -
Comparing % Change, Google Analytics
Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!
Reporting & Analytics | | dangaul0