Maintaining semi-related keyword groups
-
Ahoy!
I'm working with a publishing site that has a series of primary topics for free content using a fairly wide keyword, under which we have cluster of associated keywords used in posts. For usability/simplicity some of the neccesarily broader topics have keywords within their cluster that aren't that closely related.
We've had success with keeping related keywords and content grouped like this, but I'm not sure how much value to put on this.
The issue is that we're writing a new free report (download) that is about "Y". "Y" is in topic category "X". X and Y are loosely related (it made more sense to put Y in X than anywhere else, and adwords/wonderwheel back this up), but there is an obvious disconnect where not everyone searching for X is interested in Y and vice versa.
Since the new free report is predominantly about Y, should I go to the effort of using X keyword as a primary keyword since we've got a substantial amount of content in X topic where the two are related and the report will be housed? Or should I just focus on optomizing for Y and not care that it's in the X topic.
My feeling is that we'd be better off just focusing on Y, and our general X topic page can continue to be the page focused on ranking for X, even if we normally aim to get an associated free report ranking for other topics' primary keyword.
(Blast, that's a rather long and confusing explanation.)
-
Thanks Alan and Richard. That's just the sort of confirmation I was hoping for.
-
Hi, I would keep with using 'Y' as the primary and not try to work the 'x' keyword. I would furthermore make sure that the 'x' keyword links to the 'x' page so SEs will know that page 'Y' has 'x', but that it is not the page for 'x'.
I hope my answer was less confusing than the question
-
Hi Mike
I'd definitely not pollute / dilute the focus of Y by keying in on X for that report. Sure, you can reference X in the report, or in linking to it, but that should be secondary only... Let this be an opportunity to build the strength of Y.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inserting Keywords in Web Pages
Hello! Question: When I add chosen keywords to my site (in urls, title tags, meta description, page content, headers, etc), do I need to put the words on my webpage exactly as they appear in my keyword research? So if I searched "therapist bay area" and I want to include these keywords, for example, must I use those words in that order in a sentence or header on my homepage? Or is it enough to include each word somewhere on the page?
On-Page Optimization | | LPantell0 -
How to replace the keywords of our Google Site https://www.opcfitness.com/ 's TITLE
How to replace the keywords of our Google Site https://www.opcfitness.com/ 's TITLE Our new google site https://www.opcfitness.com/ page https://www.opcfitness.com/commercial-fitness title: Gym Equipment for Sale - Buy Commercial Fitness The site name is Gym Equipment for Sale. But we need the title like this Buy Commercial Fitness - Gym Equipment for Sale How to fix it?
On-Page Optimization | | ahislop5740 -
Keyword position
I fixed all the crawl issues but still my website is in second page.
On-Page Optimization | | NueveSolution0 -
Homepage target keyword less volume than subcategory keyword
As an example - let's say that I have an online store that sells home accessories. Within my store, I have categories like "kitchen accessories", "bedroom accessories", and "bathroom accessories" among others. Naturally I would want my homepage to be the broadest keyword that best describes my store's offering (i.e. "Home Accessories"). Then, on my sub-category page, I would target "Kitchen Accessories". In this example - let's assume "Kitchen Accessories" has more search volume than "Home Accessories". Would it be better to focus on that keyword on my homepage instead? Example Current Homepage Title: "Beautiful Home Accessories - Crate + Feather" Alternate Homepage Title: "Bath, Bedroom, and Kitchen Accessories - Crate + Feather" Which one would you do assuming everything is equal aside from search volume?
On-Page Optimization | | clarasboutiqueusa0 -
Front page, keyword strategi?
Hi, Should the front page target a mixture of the most important keywords for the whole site (on page optimization)
On-Page Optimization | | Agguk
Or should we choose 1 or a few that are extra important/natural and optimize for this?
Each important keyword already has it´s own dedicated page (single keyword optimized)
...so either way the front page would "compete" against another internal page on a specific keyword, but maybe that´s the wrong way of looking at this?
Almost all external backlinks are pointing to the front page so I guess that´s the real strength of the front page but it does not provide in depth good value for a specific keyword. Thanks!/Anders0 -
Ranking well for 3 keyword phrase but not for 2?
Hi all, We have a site that sells whisky and is ranking well for a specific 3 keyword phrase for example "glendronach hielan whisky" (brand, product, type) which is great but the site isn't doing well for 2 keyword phrase for example "glendronach whisky" or "glendronach hielan". I'm a little confused as to why it wouldn't rank higher for the 2 keyword phrases given that there present in the 3 keyword phrase. Is there a massive jump between ranking well between 3 and 2 keyword phrases? If so what could anyone suggest to try and rank on the 2's?
On-Page Optimization | | Jon-S0 -
Regarding the META KEYWORDS tag
Two questions regarding the META KEYWORDS tag: Does Google actually penalize you for using the KEYWORD META tag, or does it just ignore it? On a related matter, I've noticed that when I use the On-Page Optimization Tool, it indicates that my header includes the KEYWORD tag, although I've taken great pains to remove keywords from pages that had been optimized by a previous SEO. I'm using Magento - Could it be a legacy issue? Would that make a difference?
On-Page Optimization | | RScime250 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0