Best UK PPC management company
-
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service?
I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job.
I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical.
Can anyone vouch for Adrac or suggest a better/different company?
-
Thanks for being patient while I did some digging.
First, I think because you aren't a huge spender you need a flat rate. This is going to make payments predictable and you can really start to value the work being done and trust the manager of the account. Your money will go toward working for you, rather than being micromanaged at the bid level.
Second, when you are calling around and making decisions about who to work with be aware of their internal structure. If you were my client at Distilled, I would be your point of contact and I would be the one working on your account. I think you should look for a company with an internal structure where you will also have this direct path for communication because you know you are getting pure, unadulterated information on your account.
Recommendations::
The moment you've been waiting for!Because I think it's so important that you have a flat rate, I'd suggest GetSquare.co.uk, I spoke with a trusted, knowledgeable friend here who said "for small spend accounts we generally charge a fixed monthly management fee that covers optimisation, management & reporting." They're located up in Edinburgh, if location matters to you.
Another alternative to Anicca would be Boom-Online.co.uk. I also know first hand that there are knowledgeable people here who you can trust. They are located in Nottingham. They do a review, then off the back of the review price a one time set up fee, then it's a flat fee based on spend & number of campaigns.
Whatever you do, be sure you feel you are getting the most out of your preliminary conversations with any agency you are working with.
Let me know if this information has been helpful, or if you have any lingering questions!
-
This is a very interesting payment structure. Here's why I am not a fan::
- Lowering your CPC means your ads won't appear higher on the page and you will potentially not capture as much converting traffic, and that's the ultimate goal of AdWords so this seems pointless to me.
- Setting a max CPC is limiting for keywords that will perform better if you give them a higher CPC. If you have to give them keyword specific CPC information, you might as well be managing the account by yourself!
- They can jerk you around quite a bit, as you're already weary about it.
If you want to continue the conversation with them, I would ask for case studies featuring spend and conversion numbers.
I work at Distilled and we do PPC management in the UK. For comparison, we charge a flat rate for accounts below £10,000. I think there are quite a few agencies that run this way, and it will be more consistent to judge the effectiveness of your agency, not necessarily the effectiveness of how to bid.
Seeing as your initial question was "what are other reputable agencies" and I don't have a definitive answer for you, give me a day or so to look into a few that I think would be a good fit.
-
Not quite... They are not taking a portion of the CPA and make no promises to change the CPA. The take the cut based on the average CPC. Like....
**Model = If they lower the average CPC lets say from £1.00 down to £0.50 they would take half of that difference (£0.25) and times it by the number of clicks for that month. Lets say 2000. So I would owe them £500.00 for that month. **
The fee is purely based on them lowering the average CPC. I'm worried they might ramp up the CPC in the first month and then lower it back down again the second therefore earning a huge fee without benefiting me.
Lets say they raise my Avg CP from 25p to 50p for one month and then in the second month lower it back down to 25p. I would have to pay them (12.5p x amount of clicks) for that month. So If I had 8500 clicks x 12.5p it would cost me: £1062.00 in fee's.
Hope that makes sense. It's really hard to explain.
-
Ok,
Just so I got this straight,
You give them £1000p/m to spend, they try and lower the CPC lets say £1 to 50p which now means instead of getting 1000 visits your getting 2000 visits.
Yeah you would assume the CPA would stay the same and the conversions would double, if the traffic was still relevant.
The model is a little confusing even for someone who runs PPC & SEO.
Usually you would want a CPA model like you said.
You say you want to target a CPA of say £20 and you would be very happy if it came in at that. They then try and optimise the account below the £20 and slice off the amount below.
So before it is handed over its doing £25 CPA 100 sales p/m, agency takes it on, now its doing £15 CPA and 200 sales p/m. You win because your now doing more sales at a lower CPA and agency win because they are taking £5 on every sale because they are £5 lower on the target CPA you set.
Its also an incentive for the agency to push for more sales (which is what really matters).
-
£1000+ budget.
Model = If they lower the average CPC lets say from £1.00 down to £0.50 the would take half of that difference (£0.25) and times it by the number of clicks for that month. Lets say 2000. So I would owe them £500.00 for that month.
There's no lengthy contract and I can opt out at any time if not happy.
Obviously they could simply ramp up my CPC for 1 month and then lower it considerably the next which would get them a nice juicy fee. When I asked them about this they said I could set a maximum CPC that they would never go higher than.
At the end of the day its cost per conversion I'm interested in not CPC but the model sounds good to me. If the CPC goes down and my cost per conversion goes up I'll cancel their service after month 1.
Hope that make some sense
-
What's your monthly budget 'roughly' £100+, £1000+, £10,000+?
When you say only charge when they save you money, what do you mean, what's there model?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Will pausing my AdWords PPC campaigns impact my organic rankings?
Over 95% of my revenue comes from organic search; less than 5% comes from AdWords PPC (all other sources account for about 1-2%). My ROI on AdWords is roughly zero. It's negative if you include opportunity costs. My question is: if I pause all of my AdWords campaigns, is there ANY chance that my organic rankings (and organic click-through rates) will suffer? This is really two questions. First, could Google retaliate to my reduced ad spending by dropping my rankings? Second, will searchers think differently about my organic link if they don't also see the accompanying paid link on the SERP?
Paid Search Marketing | | ahirai2 -
Will a javascript rewrite of city names on a home page from PPC traffic affect SEO negatively?
We have a client that was originally based out of Orlando and the entire website is SEO'ed for Orlando. In the long term we will start SEO'ing for Tampa. But In the short term, we want to drive traffic from Tampa to the website but we want that traffic to know the business specializes in Tampa service (he has local teams there). We are already using a ?_vsrefdom=changemynumber to change the phone number dynamically to a tampa area code for tracking purposes. We want to dynamically change all iterations of 'Orlando' with 'Tampa' using the same javascript. Does this cause any SEO problems or trip any alarms with Google?
Paid Search Marketing | | Highforge0 -
Best way of handling top level domains (with a local twist)
Hi There, We're about to develop a new website for a small company who operates in both New Zealand and Australia. The company has a foot in the door with major Australian distribution so is keen to build their brand there - almost all of the marketing budget will go into Australia this year. 1. Domains and websites: We're thinking of using separate country domains (.co.nz and .com.au) along with the CMS to create 2 sites that will have: Content common to both countries and sites (about, story, product info) Country specific content (contacts, tastings, competitions and other promo) Headers and footers of each page will contain different content for each site I guess we're worried about creating a duplicate content issue as both sites will have several pages that are identical (although different info will be in the headers and footers on every page). Also, using www.brand.com/aus might not be a great option (perception-wise) when the competition will be using .com.au. And creating and maintaining different content for both sites will drain too much budget away from Adwords and marketing. 2. The effect on SEO and Adwords: If the www.brand.com/aus approach is simply better, are there any implications if all the advertised domains (especially in Adwords) redirect like this?
Paid Search Marketing | | cmscss
www.brand.com.au -> www.brand.com/aus
www.brand.co.nz -> www.brand.com/nz How would everyone recommend approaching this? As you can tell, we're a bit unsure and want to get this right from the start - any pointers in the right direction would be very much appreciated. Cheers Ben0 -
PPC Keyword Phrases and Options
Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK0 -
PPC : Do I have to create differents Adwords account for my 2 companies?
Hello Mozers, I have 2 small companies in 2 different fields (tourism and IT). Do I have to create 2 different accounts for my Adwords campaigns? Is it the good way of proceeding? Thank you for yours answers guys, Jonathan
Paid Search Marketing | | JonathanLeplang0 -
Right keywords for Design/Development Company.
Hello There. I was doing research on getting keywords that are likely to generate leads and later to customers for a new website design and website development company in India. The search volume for india wasnt pleasing for me i couldnt find the keywords that felt they would be a great choice for the client. Additionally when i tried to target the location specific keywords like website design company in ahmedabad - It felt more like people are searching for job and stuff through google instead of hiring them. So i need a little help here guys. What do you think is a great keyword strategy for a new starter company which has target audience in 100 radius of their location and provides these services. website design/development iphone/ipad application development android application development
Paid Search Marketing | | hardik_hrc0 -
Is ppc becoming more influential than organic search with consumers?
Simply put, are consumers clicking on ppc in lieu of organic search. In the past, people use to say that ppc accounted between 30-40% of traffic with organic accounting for majority of activity. My question is whether those numbers have changed, and if so, where are we now? A friend in Boston in does SEO, remarked that many of her 'sophisticated' friends didn't know the difference between ppc and organic. Seems odd, but with the move to place ppc results from the right hand sidebar to the top left hand column, certainly gives it more presence and makes the separation between ppc vs. organic less distinct. I certainly understand the value of doing both, but depending on the answer, it begs the question... is the expense of moving up a position or two in organic worth the effort and monies, if ppc is becoming the dominant raffic tdriver? Anybody have any recent statistics on ppc vs. organic? Thanks.
Paid Search Marketing | | ahw0 -
Doing Google Places for customer - best solution?
I work at a media agency in Denmark and I'm trying to open a Google Places-account for one of our retail-customers which is to be linked to the customers AdWords-account. I created a Places account and via bulk upload I submitted the customers 74 locations. I was then asked to verify my bulk upload, which I did. That's two weeks ago, and I've tried to get help from our Google contact but to little avail. Could the problem be that I am doing the places account on behalf of our customer, and thus when I am asked to verify the upload I supply my own information (contact phone and business name) rather than the customers? Have any of you had a similar experience? Is there an alternate path I can take to solve this?
Paid Search Marketing | | Iumreprise0