Schema vs Hcard
-
Which one should i do? A little confused here..
This would be for small biz contractors/ hvac, painters, etc. trying to rank for Local SEO.
-
Great reply!
-
Hi Greenhornet77,
Good question. Schema and hCard both work. I used hCard for several years on all my local clients' sites, but I've transitioned now to Schema because of the agreement between all search engines that it's readable by them. If Schema is new to you, check out this generator:
For local businesses, be sure you start by clicking the 'organization' tab in the left nav. You have a choice of course, and to date, hCard still appears to be working fine, but a lot of SEOs were ticked when Google stopped supporting geoSitemaps (see: http://blumenthals.com/blog/2012/03/28/google-still-supporting-kml-files-but-not-the-use-of-geo-sitemaps/), and perhaps they may be less inclined in future to abandon schema because it's supported by multiple engines. Just a thought.
-
Can you explain better? Thanks
Maurizio
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image results Bing vs Google
I have a website with a number of images and I have optimized all of the images on both a file name and ALT text level, relevant to content on the page they are published on. I haven't created a separate image sitemap, but the strange thing is that Google has all of my images indexed and they can be found for the right keywords, but when I look in BING! images, there is no image indexed available at all ...
Image & Video Optimization | | ConclusionDigital0 -
What's better for SEO an Optimized Image URL vs Optimized Image File Name?
I would like to know what is best practice for optimizing images for our website. Is it better to give an Image an optimized filename Or an optimized URL for SEO? Or is it better to do both? Would there be any harm in doing both if they are identical in their format? Any help would be greatly appreciated. With thanks, Kate
Image & Video Optimization | | K_borg0 -
Video Schema needs a 2nd opinion
I added a video on one of my client pages via html5, added the video schema to the URL, and submitted a video sitemap and the video still isn't showing up a week later in the SERPs. The keyword I'm typing in is a keyword that DOES trigger video results, so I'm wondering if I screwed something up and would like a second opinion. Search Query that should trigger the video: https://www.google.com/search?q=clinton+township+silverado+1500&oq=clinton+township+silverado+1500&aqs=chrome..69i57j69i60.3798j0j7&sourceid=chrome&espv=210&es_sm=93&ie=UTF-8 Actual page URL: (html5 video at bottom) http://www.moranchevrolet.com/models/chevrolet-silverado1500 Video Sitemap URL: http://www.moranchevrolet.com/video_sitemap.xml I've added videos in the past via the Wistia automatic schema/sitemap generators and it worked, but via the html5 setup its a little different (like no embed). However, the video appears to check out just fine via the Google schema validator tool. Please let me know if you see anything that doesn't look right. Thanks
Image & Video Optimization | | Cobalt0 -
Footer links vs Homepage Content
We are redesigning this site http://www.crystalshop.co.uk/ but not reinstating the ecommerce yet so the primary aim of the site is to increase foot traffic in the shops. The list of shops on the RHS of the homepage is really messy but is useful. I would like to move these to the footer... is this a bad idea? If this is, is it a bit of a gamble to move it to the bottom of the homepage rather than higher up as it is? We are already featuring a link to the shop finder page but I want to get the locations in as prominent place as possible but it's quite a long list!
Image & Video Optimization | | SoundinTheory0 -
Places listings vs other ORGANIC listings
Not sure how to search for exactly the answer I'm looking for, because frankly my question (at least to me) is hard to describe. I will try my best, though! So I have a client who has an audiology business. They are located in Denver, CO. For search, we have them listed in the PLACES portion of the local search results (with the map, phone, address, etc). We saw this as a pretty big win, because its a fairly competitive market. HOWEVER, the client feels like those listings aren't as clicked on, or aren't as prominent as say, a regular organic listing that would have a page title, and description. I am assuming that isn't correct, that if I could only have 1 listing I'd want the PLACES one, but it occurred to me that this assumption isn't really based on any data I have personally read. So my question is two-fold. 1a. Is my assumption about being in PLACES accurate, that that listing is more desirable (even if I could pick which one to get, which i don't think is realistic) and 1b. Has anyone seen or have data that backs up my assertion one way or another. Would love your thoughts! William Smith @williamsmith
Image & Video Optimization | | AudigyGroupDigital0 -
Schema or Google Video Sitemap
Hey. I have a few hundred pages with videos on them. I want to have rich snippets with the thumbnail and such in the search results. Should I focus my time on Schema or building out a solid sitemap? Your feedback is appreciated! Tommy Swanson
Image & Video Optimization | | TommySwanson520 -
Placing video testimonials on website vs. YouTube
We have produced a number of video guest testimonials. Any SEO considerations or other hosting it on our website (what software to use?) vs. YouTube (and just embedding it on the webpage)? Are there certain situation or circumstances when YouTube is not the best choice for placing video on a website? Thanks.
Image & Video Optimization | | ahw0 -
Multiple domains vs. Single domain
I've been reading up on this subject, but I still can't clearly decide which is better. Your insights will help me a lot. I work for a client with 1 powerful corporate website and many small dedicated websites to individual projects. Which strategy would I focus on? The powerful corporate or the small individual websites? As I see it: Which is better? One powerful domain with lots of pages dedicated to a single subject PRO: more inbound links, more pages, sometimes URL exact match CON: less focused on a single 'theme' Different domains dedicated to different subjects PRO: more focus per domain to a subject CON: less inbound links, less pages... less power Thanks in advance.
Image & Video Optimization | | Partouter0