Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why is my site jumping around in google search ?
-
Hi I've been trying to get my page up in google results and I was wondering why the constant fluctuation. For example, on one day the pages is nr. 26, the next day it's nr. 65 then jumps back on say 30 and then in a few more days it's going back to 50.
What's the logic behind that ?
Thanks
Cezar
-
I can get way up in the clouds on this one.
Fluctuation is a natural part of the SERP. I would say this increases with the less domain authority you have relative to a search query. If your domain is not as strong as those ranking in the top results, Google may have less trust in your site, and thus move it around a lot more to see how it performs. The fact that you are jumping around on pages deeper than the 1st 2 leads me to believe that your domain authority is not competitive enough for the keywords you are monitoring.
We know that Google and Bing both measure CTR. It could be one indication to how relative a site's content is to a search query. Google may drop a site in a new spot, measure the CTR, and see if that site is more relevant than most sites that fall into that position.
Ultimately try to pay more attention to ranking averages - focusing on the jumps my drive you mad.
Good luck.
-
Need more information to give an adequate answer. There are so many factors that can influence it on both sides of the fence. (Google's side and your side) If you have not changed anything on your site and have not done any off-page SEO, then you are seeing the changes with the algorithm that is affecting your ranking. Google is making changes almost every day, and it will affect your rankings, and those of your competitors if those changes are targeting certain attributes on your pages and other's web pages. As you add more content and pages to your website, it tends to settle down on movement.
-
Don't think you will really get a good answer on this one, it is just the mystery of Google's algorithm. Best thing to focus on is that your content is useful for the keyword you are trying to rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console Showing 404 errors for product pages not in sitemap?
We have some products with url changes over the past several months. Google is showing these as having 404 errors even though they are not in sitemap (sitemap shows the correct NEW url). Is this expected? Will these errors eventually go away/stop being monitored by Google?
Technical SEO | | woshea0 -
Unsolved Google Search Console Still Reporting Errors After Fixes
Hello, I'm working on a website that was too bloated with content. We deleted many pages and set up redirects to newer pages. We also resolved an unreasonable amount of 400 errors on the site. I also removed several ancient sitemaps that listed content deleted years ago that Google was crawling. According to Moz and Screaming Frog, these errors have been resolved. We've submitted the fixes for validation in GSC, but the validation repeatedly fails. What could be going on here? How can we resolve these error in GSC.
Technical SEO | | tif-swedensky0 -
Can anyone tell me why some of the top referrers to my site are porn site?
We noticed today that 4 of the top referring sites are actually porn sites. Does anyone know what that is all about? Thanks!
Technical SEO | | thinkcreativegroup1 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Google ranking my site abroad, how to stop?
Hi Mozzers, I have a UK based ecommerce site, that sells only to the UK. Over the last month Google has started ranking my site on foreign flavours of Google, so I keep getting traffic coming to my site from Europe, America and the far east that we could never sell to, and as a result bounce is going up and engagement is going down. They are definitely coming to the site from google searches that relate to my product type, but in regions I do not service. Is there a way to stop google doing this? I have the target set to UK in WMT, but is there anything else I can do? I worried about my UK ranking being damaged by an increasing overall bounce rate. Thanks
Technical SEO | | FDFPres0 -
How should I structure a site with multiple addresses to optimize for local search??
Here's the setup: We have a website, www.laptopmd.com, and we're ranking quite well in our geographic target area. The site is chock-full of local keywords, has the address properly marked up, html5 and schema.org compliant, near the top of the page, etc. It's all working quite well, but we're looking to expand to two more locations, and we're terrified that adding more addresses and playing with our current set-up will wreak havoc with our local search results, which we quite frankly currently rock. My question is 1)when it comes time to doing sub-pages for the new locations, should we strip the location information from the main site and put up local pages for each location in subfolders? 1a) should we use subdomains instead of subfolders to keep Google from becoming confused? Should we consider simply starting identically branded pages for the individual locations and hope that exact-match location-based urls will make up for the hit for duplicate content and will overcome the difficulty of building a brand from multiple pages? I've tried to look for examples of businesses that have tried to do what we're doing, but all the advice has been about organic search, which i already have the answer to. I haven't been able to really find a good example of a small business with multiple locations AND good rankings for each location. Should this serve as a warning to me?
Technical SEO | | LMDNYC0 -
UK website ranking higher in Google.com than Google.co.uk
Hi, I have a UK website which was formerly ranked 1<sup>st</sup> in Google.co.uk and .com for my keyword phrase and has recently slipped to 6<sup>th</sup> in .co.uk but is higher in position 4 in Google.com. I have conducted a little research and can’t say for certain but I wonder if it is possible that too many of my backlinks are US based and therefore Google thinks my website is also US based. Checked Google WmT and we the geo-targeted to the UK. Our server is also UK based. Does anyone have an opinion on this? Thanks
Technical SEO | | tdsnet0 -
What are the pros and cons of moving one site onto a subdomain of another site?
Two sites. One has weaker sales. What would the benefits and problems for SEO of moving the weak site from its own domain to a subdomain of the stronger site?
Technical SEO | | GriffinHansen0