SEO ANALYSIS ON A NEW SITE
-
Hi just would like if anyone could help me in provide some seo analysis on a new website http://www.ppilegalservices.co.uk/
main keyword is mis-sold ppi
Its a very competitive keyword but not being able to come on google result in long tail keywords as well, Just got ranked on brand keywords like PPI LEGAL Services.
Also running out of ideas as to how to create quality content any tips please?
many thanks
-
Thanks Keri,
for your answer , its a completely new domain, and hardly done any backlinks , was just working on some infographics and content.
-
Hi Marcus,
Thanks for taking the time to answer my question in detail.
-
Hey
Yeah, I have to second what Keri says here. This is crazy competitive so you are not going to rank a new site for these terms overnight.
The site itself has no domain authority, there is no useful or interesting content and I can't see that any of the blog posts have won any
Content wise, if this was me, I would probably look to provide the best guide on how to reclaim your PPI for free and use that to pull in links but even that would be problematic as the moneysavingexpert site (a big brand in the UK) has already done that so you are fighting a bit of a losing battle.
If we discount the money saving expert site we have several other heavy hitting domains:
Then, amongst them we have some other PPI sites but looking at the link profiles, we are talking 15,000 linking sites in some cases. Now, obviously, most of that is going to be low quality but that is what you are up against here.
So, only way to do this white hat is to go after really long tail, dig into the keywords, look at PPI for specific vendors, types of loans etc and start to build some really strong content and promote it as best as possible.
For starters, look at some of the suggested searches:
- mis sold ppi calculator
- mis sold ppi template letter
- reclaim ppi
- ppi refunds
- mis sold ppi barclays
- mis sold ppi scams
- mis sold ppi reasons
- mis sold ppi hsbc
Maybe take one of those and break them down even further so mis sold ppi hsbc
- mis sold ppi hsbc loan
- mis sold ppi hsbc credit car
- dhsbc ppi claims
- hsbc ppi refunds
- hsbc ppi reclaim
- hsbc loans ppi
- hsbc fined ppi
- hsbc ppi credit card
If we break one of them down even further we get even more ideas:
Searches related to mis sold ppi hsbc credit card
- is there ppi on hsbc credit card
- shsbc credit card ppi claim address
- payment protection insurance hsbc credit card
- hsbc credit card ppi reclaim
- hsbc mis sold payment protection
- hsbc payment protection insurance mis sold
- hsbc personal loan ppi
- hsbc mis selling ppi
You could probably go deeper still
There is always a way, but you are just not going to drop into a market like this and shoot to the top of the deck but if you could lay down a 12 month strategy to have the most generally helpful PPI blog out there and cover every minute detail starting at the long tail then you could create something that would outrank the mostly spam based strategies of the few PPI companies on the first page.
Hope this helps
Marcus
-
A quick look in OSE shows a bunch of backlinks of low quality that appear to have been removed, and nothing of quality. Was there a site on this domain before your site?
It looks like that's a real competitive term in the UK. What I'd do is look at the top ten sites and ask myself "what content can I put together that will beat out the content that's on the top sites?" Most of the sites I see are one page lead generation forms. It's going to be tough to make a name for yourself with all of that junk out there.
Can you do something like http://www.moneysavingexpert.com/reclaim/ppi-loan-insurance where you have a lot of good, quality content? This will make it useful for the users, give people a reason to link to you, and give you great long-tail content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
About porn sites and ranking
Hello, I'm thinking to extend my website into porn. At the moment there is no pornography on it, although we do talk about sex related topics and products (from dating to tutorials, to toys etc.) Would it be dangerous to keep the porn section on the same domain as the rest? Would this negatively affect my non-porn content as Googlebot would "flag" my website as being pornographic (although only a few pages would be)? Or simply Googlebot would leave the current non-porn pages ranking as they are now, just fine, and plus it would rank the porn pages if they "deserve" to? I hope my question is clear. I don't want to create a subdomain.
Algorithm Updates | | fabx0 -
Prioritising SEO Tasks for Biggest Impact
Hi I want to find out, what people feel the top 3 focuses should be for an SEO (I know there are hundreds)...Content/Backlinks/Social/Technical I'm trying to better prioritise my work - I work on a large ecommerce site - with just me as the SEO & a development team in France So most of the technical stuff is controlled there. I focus on audits, KWD research & briefing content how to better optimise products. A lot of time is taken up by that as the site is so big & I'm concerned I am not putting enough effort into other areas. What should these areas be?! Backlinks/Content/Blogs - I can't do everything but would like to prioritise tasks which will have the
Algorithm Updates | | BeckyKey
biggest impact Can anyone help0 -
New Zealand rankings - Is Google taking city into account now?
I've just noticed over the last 24 hours that Google New Zealand seems to be taking city into account with the search results - when I search from Christchurch - I get CHCH companies and Auckland results when searching from Auckland. I would like to rank my client nationally - any tips? Has anyone else noticed this? I need to be the top of Google for my keyword throughout the country. Any articles that could help? Kind regards, David
Algorithm Updates | | David_Buckingham0 -
Yoast SEO plugin and Weak Links
The plugin has what I thought was a great feature. My main site is often scrapped and I thought 'well at least we're getting a Link out of it' - due to the RSS feature of Yoast's Wordpress SEO plugin (you can add a link to the bottom of your RSS feeds). Now Google is talking about Links from weak/crap sites and how they may impact your rankings. So - with this in mind.. Do we want links from scrappers? Are we now better off discontinuing the usage of this feature? I imagine there may be varying opinions on this so I'll open it as a discussion... thanks
Algorithm Updates | | TheHockeyWriters0 -
Help with local Seo?
Hi, I am really struggling with current predicament i find myself in. I am a small to medium sized business based in Newcastle in the UK and am trying to rank well locally for the keywords that i feel my customers will be searching for locally. I have got to the stage where i am on page 1 of google uk or nearly there but cannot compete against the national companies who have the search terms then just add pages for virtually every city in the country. For example my main product is "Artificial Grass" and my city/town is Newcastle This is where my office is and where my customers are. This is also where my google places page states. Now theres a company that sells Artificial Grass called www.asgoodasgrass.co.uk that are based no where near but use the power of there site to come up in every local search by adding a page "Artificial Grass Newcastle" as well as hundreds of others. They rank 3rd and im 8th. There actual Newcastle page is poor, where as i put everything into my page including pics, video etc. Still no joy. I feel i am always going to rank behind these big boys even though i am the actual local company and have no intention of working others area that are not local to me. By the time i rank behind the above type companies and the likes of yell.com i feel i am never going to be seen and fall back on expensive adwords to help me along. I am a complete newbie at this and would love any help or tips you could give to give me a fighting chance in my area. My site is www.totaldrivewaysne.co.uk incase you want to look as you will have gathered my other primary product is driveways for which also i feel like i have a million competitors! many many thanks for any responses John
Algorithm Updates | | totaldriveways0 -
How to write a good resourceful SEO enabled article
We have our saas based website - most of our online customers are those who keep coming back to us and my GA is full of their footprints. I completely want to concentrate on getting hold of those who might really need our software and as of now are not able to find them . Including keywords through which people might want to find us is one of the ways. Next how do I publish that to the majority of the users to find and get traction better on that article or post? Would posting links to facebook twitter etc and getting people to find those articles there and link back and come on our main website to read it - will this help? We sell cloud based software but have various domains where our customers can make use of it. There are at least 5-10 of them. We don't have content at all on our website. In a few simple steps how can I get started with this - Content generation **Linking back the content ** Generating good foot falls from users to those cotent Notching up on google for those content page A detailed insight would prove much helpful Thanks
Algorithm Updates | | shanky11 -
Negative SEO?
I have a large content site that's 8-9 yrs old, a PR4, DA of 66, and has many thousands of backlinks. It has ranked well for it's primary keywords for quite some time. This morning I noticed rankings dropped significantly. My #2 keyword went from 1 to 150. I started trying to figure out what was up and when I signed into GWT I had the notice from Google on 2/25 that they noticed un-natural linking tactics. Hmm....weird...I dont use un-natural linking methods. So I pulled open a couple back link analyzing tools and when looking at Majestic SEO I noticed that about mid February I had a spike of about 2500-3000 links coming from roughly 350 unique domains. Hmm..weird..We hadn't been doing any major content marketing or link building during that time or for probably a month to month and half before that. Upon analyzing some of those links it appears that a vast majority of them are from some type of blog network. Not sure which but you know the kind I'm talking about. ALN or something similar. What appears to have happened is someone pointed a bunch of spammy links at my site and this has caused Google to penalize me. I know this isn't suppose to be possible but just recently on a forum I visit I noticed a thread where someone was able to successfully do this to his competitor who has held the number one spot for over a year. He used the same technique of a couple hundred blog network links with varied anchor text and his competitor dropped about a hundred spots. So curious if anyone else has seen this or has any advice on my next step. I have filed a re-inclusion request and outlined what I think happened. I am also attempting to figure out which blog network it is so that I can request they remove those links but if I can't I'm not sure what I should do next.
Algorithm Updates | | jmacek070 -
Question relates to mobile site & duplicate content.
We are working on the mobile version of a large site (migraine.com) and will be using a separate theme for it (directing visitors to m.migraine.com)- what are the necessary code or other important step we should take so that we do get penalized for having duplicate content? Thank you in advance for your responses
Algorithm Updates | | OlivierChateau0