Is having multiple links with the same anchor text on a webpage beneficial?
-
We heard at a recent SEO conference that having multiple links with the exact same anchor text on a page is not beneficial in any way. Is this true? For example, if the link is in the navigation and it is in the footer does it only get counted once by Google for SEO purposes? Is there no SEO benefit to it?
-
Rand reiterated in a recent whiteboard that yes, only the first instance of the link would provide value.
"Now, we all know as SEOs that the first anchor text link counts and only one on the page is going to pass that value. Linking repeatedly to the same page with the same anchor is not helpful for SEO, and it makes our sites look really spammy and manipulative and questionable to someone who's browsing it."
Think about the user 1st, do they need another avenue to find that page, or is the naviation well structured enough to get them there.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outgoing links
Hi Guy's, We have a website with no outgoing links (only Facebook). Is this a good way to score better in the SERPS? Or is it better to have some outgoing "relevant" links for a natural linkjuice? Thanks!
Link Building | | Happy-SEO1 -
Link Value
My question is how valuable is getting a link from a PA 71 with roughly 20 links on it. I guess I am saying how many links from a PA of 30 would be a comparable indicator. I understand there is an almost exponential value of authority as they go higher, but I am looking for a good explanation from a technical aspect. Hypothetical Scenario Would a person be better off pursing 20 links from PA25 pages, or would you be better only getting 1 from the PA71 all things equal.
Link Building | | mbarden260 -
Internal links
It can be bad for the site if I use various items to create links to a page that represents a specific keyword? The articles are relevant and anchor text is not only done on the keyword, but also by using words near the keyword in question.
Link Building | | otimizador20130 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Groups of Links?
If I have lets say 5 sites and I am able to negotiate a link on a highly ranking site for all five of them together would there be potential for penalty for linking them together on other sites as well?
Link Building | | smallinov0 -
Linking Root Domains V.s Total Links
When analysing a company's inbound links, what is more important to note: The number of linking root domains, or the total number of links? And why?
Link Building | | SEOrookie170 -
Is bold text anchor link worth the higher price tag in directory listing?
Does it make a difference with Google if anchor link text is bold? The niche directory is offering regular lifetime listing for $199 (actual page pr 6) or bold for $349 (same page, same position). Also bold link has option of including email address. Does email address have any effect on SEO? Seems like a bad deal for bold, isn't it?
Link Building | | SirMax0 -
External Anchor text page to target?
I have onpage optimised 4 pages on my website example.com/services/chosenkeyword-1 example.com/services/chosenkeyword-2 example.com/services/chosenkeyword-3 example.com/services/chosenkeyword-4 Should I built links with various anchor text to my home page or the exact internal page as above? Cheers.
Link Building | | Socialdude0