Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Product Descriptions for eCommerce - Paragraphs or Bullet Points (or both)?
-
Hey all,
We've seen quite a large recent increase in traffic on our site (we sell travel experiences such as tours, tickets to theme parks etc.) but not much in the way of increased conversions as a result, so we are looking into further ways to optimise conversions. I'd like to know what thoughts people have on making product descriptions either bullet points or paragraphs, or some combination of both.
We currently have paragraphs of information not just to explain the product but for on-page SEO purposes as well which seems to work well for drawing people to the site, and we have information further down the page on inclusions/exclusions etc. but it is well "below the fold". Do you think it's worth moving at least the "highlights" of the product up to the top of the page so that customers can instantly see what's on offer "at a glance"?
Any answers or research people can direct me to would be greatly appreciated, cheers.
-
We switched some of our products from paragraph to bullet descriptions and our conversion rate has stayed about the same. However, it has reduced the number of questions that we receive about those products.
-
Great answer AWCThreads. Mine would have been "ditto."
-
Hi Ben. We use a combination of both bullet points and paragraphs. Personally, I like bullet points when looking at products because typically they highlight the features, benefits another other specifications that sometimes get lost in paragraph text.
From my experience, it doesn't matter from an SEO perspective whether paragraph or bullets are used.
From a user perspective, I'd suggest using whatever format helps the user get the most information the quickest that helps them make a "conversion" decision.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Massive unexplained organic traffic drop; disappeared from Google
Hi there,
Search Behavior | Apr 15, 2024, 3:28 PM | katelynroberts
Our site has experienced a huge organic traffic drop, specifically from Google. The drop occurred on Feb 19 and I've got no clue why it happened. We have not made any significant changes to the website and it doesn't look like there was an algorithm update last week. We don't have any Google penalties or indexing issues noted, and the drop isn't specific to any particular segment/region/keyword. What am I missing? Any advice or insight is super duper appreciated. Our site is a Wordpress/WooCommerice e-commerce site with a blog and long-standing #1 ranks for keywords related to our main product offering. Screen Shot 2024-02-26 at 3.12.25 PM.png
Screen Shot 2024-02-26 at 3.07.52 PM.png0 -
Strange Traffic Movements
Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
Search Behavior | Oct 17, 2023, 7:44 AM | mhenshall
Marc
Screenshot 2023-08-18 at 09.37.26.png image url)0 -
Ways to Identify Popular Search Terms
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
Search Behavior | Mar 7, 2024, 9:03 AM | LPantell0 -
Where are these "phantom visitors" and are they dangerous?
My Google Analytics always shows visitors on my site that do not show up with a location. They are always shown as being referred from "ads.google.com". Our service is exclusively domestic in the U.S., yet my user location map will show 1 domestic visitor, but 19 total visitors. PLease see attached linked image. Is there some sort of malware that is being exploited on my pages somewhere that these people are accessing? Is there some way of blocking them from my site? Should I? Aren't they skewing my Google Analytics results? Are they potentially dangerous? Thanks in advance for all replies. mKEjs2H.jpg
Search Behavior | Apr 1, 2019, 5:17 AM | TTR10 -
Target="_blank" and referral acquisition data
Hi, Any assistance would be greatly appreciated! I have been reading up on this topic but there is some contradictory articles out there and I was hoping someone could clarify the latest practise for me. Website A links out to four of its partner websites.
Search Behavior | May 27, 2017, 7:42 PM | AMA-DataSet
These links are using a target="_blank". When i look at the acquisition data for any of the partner websites there is zero referral data from site A.
I tested this wasn't an analytics bug by using the real time feature while clicking the partner links to see what had happened, and to also find the source, but I found that they are all being returned as a source direct. Ideally id like it to show the referrals once more for reporting purposes. Do I need to add extra google analytics parameters/functions to track the outbound links? or should this referral data be appearing correctly and it is something unrelated to the links themselves? or should I throw in the towel and drop the target blanks? Thank you in advance for your time.
Best Regards.0 -
I changed my home title and meta description but on google, i still see the old title and meta description. Whats the problem here?
I basically changed the title and meta description of my homepage and when i search on google, it still shows old. Whats the issue?
Search Behavior | May 14, 2015, 9:10 AM | prestigeluxuryrentals.com0 -
Trailing slash at end of URLs?
Hi, I'm just about to put up a new site and I need to decide between having no trailing slash at the end of the all the URLs, or putting one in there. I think Matt Cutts has a slight preference for them, as stated here: http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more "Matt says he would slightly advocate for using a trailing slash simply because it clearly indicates that a URL is a folder and not a document." However, I'm really wondering. I mean, if people link to my site, they'll tend not to insert a trailing slash, I'm thinking... Your thoughts would be welcome on this one! Cheers, Luke
Search Behavior | Mar 26, 2018, 7:12 PM | McTaggart0 -
Studies on influence of meta description on CTR
After having answered quite a lot of questions here, I figured it was about time to ask one of my own. Can anybody point me to decent (experimental) research articles or blogs that actually show variations in meta descriptions influence the Click Through Rate (CTR) of searchers? On dozens of websites on the internet it is stated that 'meta descriptions affect CTR', but (good scientific) sources for those statements are nowhere to be found. The only research I can find that comes closest to providing any evidence is a translated study by dynamical.biz, which states that searchers LOOK a lot at the meta description, but this study (atleast in the translation) mentions nothing of searchers actually CLICKING it. Any help would be greatly appreciated!
Search Behavior | Jul 23, 2011, 3:31 PM | Theo-NL0