Redirect them to some other related pages in your website
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dear sir,
i found 404 errors in my google adsense account as well google webmaster tool. how can i escape from these errors.
and also tell me why can i increase google click rate.
my google rate is so low.
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Just click on the 404 links in Google Webmaster tools, and then find pages that has link back to 404 pages. Get those links removed or fix the issue and you are done.
And not sure what you mean by "google click rate" .. talking about adsense.
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