Keywords repetition in both post/page title+url path or spread between both of them?
-
Hello all,
I have one doubt concernig SEO optimization as I am buiding the structure of my website to be sound with the Keywords I am targeting:
I have read that the post/page name is very important (selecting the right keywords you are targeting and the lenght) and also the url path name, taking into account both keywords+lengt.
I still have the doubt if (Imagine I am considering 5 keywords for SEO.):
1) OPTION 1
I should use as far as it is possible, the 5 keywords in the post/page title and repeat the 5 same keywords in the url path name?
OR
2) OPTION 2
I should use these 5 keywords spread between title and url path? I mean maybe I use 3 keywords in the post/page name and 2 keywords in the url path, but my main concern is as search engines gives more weight in SEO for post/page name rather than to the url path name, maybe I will miss 2 of the keywords I used in the url path name?
My choice would be OPTION 2 as I can have:
-
Shorter post/page name - Shorter url path name.
-
More caracters for targeting the keywords: 75 (from post/page name) + 115 (from url path name).
-
I avoid repetition of keywords in both title and url path.
Thank you very much,
Antonio
-
-
Thank you all,
Just one question, which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords?
Exact?
Phrase?
Broad?
For instance,
I get 300,000 gobal monthly searches for a broad search for a specific "information about New York and only 750 in the "exact filter".
Thank you!
Antonio
-
Make your titles enticing. Don't keyword stuff. It's not readable anyway. Do what's best for CONVERSIONS! What you are doing is getting lost in chasing Google Algorithm. Instead do what's best for your customer. Write kick ass content.
You have to subscribe to Matt Cutts who writes the algorithm for Google. Learn his thought process.
-
Eyepad, thanks a lot, and for sure you earnt more than 2 cents!
Really helpful information
Cheers
-
Hi,
The best way to see the "score" of your keywords as far as commercial intent or not is to place them in the keywords tool and see the bid for each (ppc). If it's high it's a commercial keyword - if it's very low it's not.
I guess you mean by "comment" in the "content/ body of the post/page"?
** That was supposed to be "content" not "comment". Auto-spelling is a bless .. some times
Cheers !
-
Thank you very much Eyepaq!
Would you mind what you mean by commecial keywords? (I am sorry I am new on this of SEO).
I guess you mean by "comment" in the "content/ body of the post/page"?
Thx a lot, it has been of great help,
More inputs from others are more than welcome!
Antonio
-
There is one golder rule: No more then two commercial keywords in the Title.
Going over this you trigger some special "attention" and if you do over optimize that can back fire. You should focus with one keyword per page but if that is not possibile for some reason and you need to push 5 on teh same page then do it with extra care and don't stuff them all over the place.
From the options that you've posted I would go with option 2 but:
-
prioritize the 5 kw and put the main keyword in both title and url
-
place the second keyword in url
-
add the rest in the comment
-
if all 5 are commercial keywords then don't put a second one in the title if there are also some non commercial keywords
my 2 cents !
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A word which has link to some other page, is that word also count as keyword stuffing
Dear All, A word which has link to some other page, is that word is also countable, and it also considered as keyword stuffing. For example, if I am giving link to other page for a keyword "Vastu Specialist", here the word "Vastu" is my main keyword for particular page, if so this word Vastu is considered to be keyword stuffing, This info was not available any where. It may be very useful for all of SEO's. https://www.subhavaastu.com/vastu.html , in this link there is a huge content, in which "Vastu" is appeared to be in some places, when going to backend page Ctrl+U then we may find many "Vastu", but many has link to other page. May I know the exact answer for this question please. Thank you so much for every body who shared their knowledge to the society.
Intermediate & Advanced SEO | | sureshworks0 -
Noindex / Nofollow multiple reviews pages?
I have well over a hundred pages of reviews (10 per page). I know this is solid content and I'd hate to not be able to leverage it, but I'm running into the issue of having duplicate title tags and H1s on all of the pages. What's the best way to make use of the review content without have those types of issues? Is a noindex / nofollow strategy something I should be considering here for Page 2 and beyond? Thanks! Edit: I did additional digging into pagination strategies and found this terrific article on Moz. I'm thinking it should address my questions regarding review pages as well.
Intermediate & Advanced SEO | | Andrew_Mac0 -
Domain.com/old-url to domain.com/new-url
HI, I have to change old url`s to new one, for the same domain and all landing pages will be the same: domain.com/old-url I have to change to: domain.com/new-url All together more than 70.000 url. What is best way to do that? should I use 301st redirect? is it possible to do in code or how? what could you please suggest? Thank you, Edgars
Intermediate & Advanced SEO | | Edzjus3330 -
Canonical URL on search result pages
Hi there, Our company sells educational videos to Nurses via subscription. I've been looking at their video search results page:
Intermediate & Advanced SEO | | 9868john
http://www.nursesfornurses.com.au/cpd When you click on a category, the URL appears like this:
http://www.nursesfornurses.com.au/cpd?view=category&cat=9&name=Acute+Surgical+Nursing
http://www.nursesfornurses.com.au/cpd?view=category&cat=6&name=Medications Would this be an instance where i'd use the canonical tag to redirect each search results page? Bearing in mind the /cpd page is under /Nursing cpd, and that /Nursing cpd is our best performing page in search engines, would it be better to refer it to the 'Nursing CPD' rather than 'CPD' page? Any advice is very welcome,
Thanks,
John0 -
Should you include domain / brand in Meta Title
Hello, I am trying to come up with a strategy for creating meta title information for my eCommerce store. I have read mixed reviews on the examples below. The first includes the company / brand in the meta title and thus is included in SE results. The second does not. Probably not a 'right' answer here so I look forward to answers with rationale... also open to a completely difference strategy all together! 1MR Vortex by BPI Sports - $Company_Name OR 1MR Vortex by BPI Sports - Pre Workout Supplement Thanks!
Intermediate & Advanced SEO | | 6thirty0 -
Splash/Warning Pages at front of site
We are looking at working on a site that needs a warning for users visiting - This splash/warning page is the only just google sees this not performing well in search engine - The sites are Wordpress sites - Would we use script to force a full screen pop up? This would be needed on a visit but if the user leaves and returns to the site the warning would need to reappear. Any ideas?
Intermediate & Advanced SEO | | JohnW-UK0 -
Google Generating its Own Page Titles
Hi There I have a question regarding Google generating its own page titles for some of the pages on my website. I know that Google sometimes takes your H1 tag and uses it as a page title, however, can anyone tell me how I can stop this from happening? Is there a meta tag I can use, for example like the NOODP tag? Or do I have to change my page title? Thanks Sadie
Intermediate & Advanced SEO | | dancape0 -
Could a HTML <select>with large numbers of <option value="<url>">'s affect my organic rankings</option></select>
Hi there, I'm currently redesigning my website, and one particular pages lists hotels in New York. Some functionality I'm thinking of adding in is to let the user find hotels close to specific concert venues in New York. My current thinking is to provide the following select element on the page - selecting any one of the options will automatically redirect to my page for that concert venue. The purpose of this isn't to affect the organic traffic - I'm simply introducing this as a tool to help customers find the right hotel, but I certainly don't want it to have an adverse effect on my organic traffic. I'd love to know your thoughts on this. I must add that in certain cities, such as New York, there could be up to 450 different options in this select element. | <select onchange="location=options[selectedIndex].value;"> <option value="">Show convenient hotels for:</option> <option value="http://url1..">1492 New York</option> <option value="http://url2..">Abrons Arts Center</option> <option value="http://url3..">Ace of Clubs New York</option> <option value="http://url4..">Affairs Afloat</option> <option value="http://url5..">Affirmation Arts New York</option> <option value="http://url6..">Al Hirschfeld Theatre</option> <option value="http://url7..">Alice Tully Hall</option> .. .. ..</select> Many thanks Mike |
Intermediate & Advanced SEO | | mjk260