Moving an eCommerce Site to Wordpress
-
I'm evaluating moving an established eCommerce I own over to a WordPress based site with a woocommerce plugin.
My question is, does the added /category/ slug hurt SEO rankings at all?
-
Couple hints -
- Do your content migration quick as possible.
- Use WordPress 'Site Maintainance' plug In.
- As mentioned before - your categories should go more than 3 levels deep.
- Remember correct permalink structure
- Of course keyword targeted meta tags for each product and page
Most likely you will experience shift and gap between your rankings but if you will keep the same direction before - I would say you will be back in your prevent position after a 3.4 days and if you will use SEO plugins and will do everything correctly - you will outperform your previous site greatly!
Good luck with the new platform!
Jungles
-
Urls should be no more than 3 subfolders deep (example.com/subfolder or example.com/subfolder1/subfolder2.)
It should also be mentioned that you can customize your wordpress URL structure, so you do not necessarily need to have the extra category slug.
There is a lot more to be said about this topic, but instead of filling up this answer, I'm just going to point you to this article by Dr. Pete. http://www.seomoz.org/blog/should-i-change-my-urls-for-seo
-Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PortfolioID urls appearing in my wordpress site- what to do?
Hey guys, Hoping someone may have some advice on a wordpress site. Most of their URL's are duplicates due to a PortfolioID appearing in the URLs causing a duplicate title tags
Technical SEO | | Swanny_s
It's the same page but it's being flagged as duplicate. Would you remove the portfolioID url or 301 redirect? Many thanks
Simon0 -
Canonical for duplicate pages in ecommerce site and the product out of stock
I’m an SEO for an ecommerce site that sells shoes I have duplicate pages for different colors of the same product (unique URL for each color), Conventionally I have added canonical tags for each page, which direct to a specific product URL My question is what happens when a product which the googlbot is direct to, is out of stock but is still listed in the canonical tag ?
Technical SEO | | shoesonline0 -
Multi language and multi target eCommerce site in EU
Hi, before I raised this question I red some other topics which were relevant to my question, however every topic had some slight difference between the various scenarios. I run a webshop with .eu domain (notebookscreen.eu) which currently runs on 3 languages. We use geoIP to determine the user's location for the following reasons: language currency shipping fee The site runs very slow during the tests, and most of the testers (including MOZ) fails since it has too many 302 redirects. We are rebuilding this part to fix this redirect and need some advice what is the best to optimise for multiple countries. As said in the title this is a shop mainly targeting EU countries, and next to the .eu domain we have 10 other country level TLD registration. Currently we do subfolder stile. Would it be better to do subdomain per country or separate TLD for every country. Current option is the best for backlinks, I don't think second has any gains. Having dedicated TLDs can help to local SERP for every country, however we would need a lot of back-linking. Also if someone starts with the .eu page, a 3xx redirect is needed for the designated country. Different sites do it differently. Some don't care (Apple), some stay on one page and gives you local currency and shipping rates (eBay), or moves to different TLD (Amazon). Is there any better way to determine someone's location other then GeoIP?
Technical SEO | | kukacwap0 -
Ecommerce and Secure Checkout
We made changes several months ago trying to become compliant with Google Trusted Stores. This change effects our secure checkout. Here is an example website:www.froggysfog.com once you go to checkout:
Technical SEO | | marketing_zoovy.com
https://www-froggysfog-com.app-hosted.com/c=gbY1kT9hZx1OJrCN07bHz3tTy/s=www.froggysfog.com/checkout.cgis
Once you have gone to checkout all the links are changed:
https://www-froggysfog-com.app-hosted.com/category/10-fluid.10-fog/ I know I can remove the session ID in webmaster tools, but I'm not sure what else I should be doing to ensure that these links are not indexed. We have the robot.txt set up to not index anything in checkout or that is on secure: http://www.froggysfog.com/robots.txt However, due to the entire url change when on secure. I'm wonder if I need to set up in webmaster tools to exclude any url with app-hosted.com or if there is a better option. thank you0 -
Mobile site ranking instead of/as well as desktop site in desktop SERPS
I have just noticed that the mobile version of my site is sometimes ranking in the desktop serps either instead of as well as the desktop site. It is not something that I have noticed in the past as it doesn't happen with the keywords that I track, which are highly competitive. It is happening for results that include our brand name, e.g '[brand name][search term]'. The mobile site is served with mobile optimised content from another URL. e.g wwww.domain.com/productpage redirects to m.domain.com/productpage for mobile. Sometimes I am only seen the mobile URL in the desktop SERPS, other times I am seeing both the desktop and mobile URL for the same product. My understanding is that the mobile URL should not be ranking at all in desktop SERPS, could we be being penalised for either bad redirects or duplicate content? Any ideas as to how I could further diagnose and solve the problem if you do believe that it could be harming rankings?
Technical SEO | | pugh0 -
Time on site
From what I understand, if you search for a keyword say "blue widgets" and you click on a result, and then spend 10 seconds there, and go back to google and click on a different result google will track that first result as being not very relevant. What I don't understand is what happens when (and this happens all the time, i did it today) you click on a result go to that page, find it (not?) relevant and then get distracted, phone call, or someone calls you into another room in the office. You end up accidentally leaving the tab open all day long, and never go back to the google search. So your time on site to google is what? infinity? there must be an upper cap here? at some point they must say, ok, the user is gone, time on site = our maximum = 5 minutes?!? Get me? any insight?
Technical SEO | | adriandg0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0 -
Duplicate canonical URLs in WordPress
Hi everyone, I'm driving myself insane trying to figure this one out and am hoping someone has more technical chops than I do. Here's the situation... I'm getting duplicate canonical tags on my pages and posts, one is inside of the WordPress SEO (plugin) commented section, and the other is elsewhere in the header. I am running the latest version of WordPress 3.1.3 and the Genesis framework. After doing some testing and adding the following filters to my functions.php: <code>remove_action('wp_head', 'genesis_canonical'); remove_action('wp_head', 'rel_canonical');</code> ... what I get is this: With the plugin active + NO "remove action" - duplicate canonical tags
Technical SEO | | robertdempsey
With the plugin disabled + NO "remove action" - a single canonical tag
With the plugin disabled + A "remove action" - no canonical tag I have tried using only one of these remove_actions at a time, and then combining them both. Regardless, as long as I have the plugin active I get duplicate canonical tags. Is this a bug in the plugin, perhaps somehow enabling the canonical functionality of WordPress? Thanks for your help everyone. Robert Dempsey0
