I'm having a hard time understanding branded keywords. When wouldn't I want to brand a keyword?
-
For example, why wouldn't I want to brand all my keywords with my company name?
-
Hi William,
Thanks for the question. It looks like you've got a few great answers already. I thought I would weigh in as well.
Branded keywords will be important for you to monitor how effective your branding efforts are. You'll also want non-branded keywords to help you to analyze how well your SEO efforts as a whole are doing. It's not required to have either, but I recommended it.
I hope that helps.
Cheers,
Joel. -
I'm not sure what you mean by "why wouldn't I want to brand all my keywords with my company name." Are you asking if you should only optimize for keywords like "companyname shoes"? Unless your company is a leader in the industry, that wouldn't work very well.
-
Will,
It makes great sense to look at the 'plumbing + city' in terms of ranking difficulty! It is certainly clear that 'plumbing' is something that you will not rank and 'plumbing + city' will be a way better! Just put your self in shoes of the customer - you will look for plumbing thingies in city,area or anywhere where is nearest to the place where you seeking this service for.
At this case - customer's logic + keywords will generate the best leads and will not ask you terrible much effort to rank in Google by those keywords.
So, use ether - city, area or other popular terms + service name. Easiest way to start!
Best,
Jungles
-
Thanks! That clears it up a lot. But why wouldn't I want to add locations and city names to brand keywords?
For example 'plumbing + city'. I know I won't rank for plumbing, but what about when I add the city in there?
-
branded keywords are those that include your brand and none branded are the generic terms which will take more work and are likely to drive a lot of traffic from generic searches people put in if they don't know your brand. So for instance if I was searching for beer instead of Budweiser beer then ranking highly and gaining traffic from the none branded search would be useful to know as a segment and it would give you a guide as to how your search engine rankings are going.
-
Hi William,
It's easy - if you have high visible brand that delivers you great traffic (or you are planning to build one like that) you are tightening together keywords that you are targeting because you creating a bridge between Visibility, Marketing and Conversions.
Example: shoes + your brand name.
If you ever will be brave enough to even think that you could rank your website for keyword 'shoes' - good luck with that! But it is really possible to do for 'Shoes +your brand name' keyword as it will be unique, without any competition and therefore supper easy to rank! It is something like cut the piece of the 'shoes' keyword traffic which is like supper HUGE!
Regards,
Jungles
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A question on keywords that rank 51+
Good afternoon everyone. I wanted to pose a question to the group about keywords and the "on-page optimization - grade a page tool." I have a list of keywords that I am trying to rank for. Some of them are not ranked in the top 50, so on the keyword ranking tool it gives you the 51+ message in the rank column. For the items that are ranked I can try to improve them by looking at grade a page and typing in the URL and keyword. It will then give me a score and suggestions on how to improve it. With that being said, is there an easy way to find out which pages I should be optimizing those keywords which rank at 51+ for, besides typing the keywords in Google and seeing what URL it associates with the specific keyword? I hope the question above is clear.
Moz Pro | | trumpfinc0 -
Why can't I see last week's stats?
Can see stats week ending May 1st but nothing after that- and it's May 9th!?
Moz Pro | | locumhunter0 -
Can't figure out why some of my pages are duplicate content
Within the crawl diagnostics area I'm getting duplicate page content issues on several pages. I don't know why, would anyone be able to tell me how these links are duplicate so I can fix them? http://www.sagenews.ca/Column.asp?id=3010 http://www.sagenews.ca/Column.asp?id=2808 http://www.sagenews.ca/Column.asp?id=2998 http://www.sagenews.ca/Column.asp?id=2837 http://www.sagenews.ca/Column.asp?id=2981
Moz Pro | | INMCA0 -
Local Vs Organic Search Keyword Ranking
This isn't a question. It's a simple suggestion that I'm hoping will inspire a change at Seomoz. I love what this site does. What it helps us do as community. What it helps us achieve collectively. This suggestion is based on that love... I think we all can agree that the rankings between local reviews and organic reviews are very different beasts entirely. They should then be treated this way within the Seomoz data with separate reports. The vast majority of reputable small businesses don't care about national rankings, but would rather get to the top of the local charts with their 5-star reviews. Can you imagine the power of a report that is dedicated to helping you shape your client's results to achieve this? I like seeing the results of local in the keyword report, but we need a report dedicated to local search to make a difference in our rankings. With all of the recent chatter on local search, I'm surprised this isn't already available.
Moz Pro | | TheCTC0 -
Is there a way to export keywords from SEOMOZ?
Hi, is there a way to export keywords of a campaign in SEOMOZ? The other way around to import including labels? Best
Moz Pro | | ValerieSchmidt0 -
What's with measuring search rank?
Okay, here 6 different ways to measure search rank on Google U.S. and I get 6 different answers: Looking for search term "Lunch Bags" for the site Zappos (just a random example - no connection to me). SEOMOZ RankTracker - #49 SEOCentro - #36 http://www.seocentro.com/tools/search-engines/keyword-position.html ZendProxy.com - #21 (an anonymizer proxy) anonymouse.org - no rank (another anonymizer) Mikes Marketing Tools - no rank http://www.mikes-marketing-tools.com/ranking-reports/ RankingCheck.com - #38 Can you duplicate a similar variation? What gives? Which if any of these would you rely on? Thanks... Darcy
Moz Pro | | 945010 -
Why is my site showing a redirect that doesn't exist?
I have two sites. www.plasticandfoampackaging.com www.flyfitters.com Previously I had flyfitters 301 redirecting to plasticandfoampackaging. I stopped that about a month ago. I moved the nameservers and stopped the redirect. I am a novice but it seems to be working perfectly. However, SEOMOZ is showing that the redirect still exists. Does the site need to be recrawled or do I need to update the info somewhere? Please advise. Thanks Patrick
Moz Pro | | PlasticandFoamPackaging0 -
On-Page Keyword Optimization Question
First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance. I run the "On-Page Keyword Optimization" The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15. The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content. The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea: The page breaks down as follows: 5 instances in primary nav 1 instance strapline 3 instances secondary nav Remainder in page body I am told by the tool to reduce to 15 instances, so should I? Have 9 instances in the nav and other areas and 6 or so on the page Have 9 instances in the nav and other areas and 15 or so on the page
Moz Pro | | GrouchyKids0