How to track seo campaign success fully?
-
Hi All,
What are the best ways to track a seo campaign successfully, other or including Google Analytic?
-
Search metrics is very good - both for your own site / sites and also to have a clear view on the competition.
Search metrics in combination with the seomoz tool set and google analytics is a "deadly" ombination
-
Thanks eyepaq for the tools. However we are already using Raven, Moz and obviously WMT but its nice to know about the search metrics.
-
Main Key points success indicator in my opinion are:
-
goals and conversions (you can track those with google analytics)
-
rankings for keywords that you track and monitor (Web master tools, seomoz, raven, search metrics)
-
visibility in search (search metrics, xovi, sistrix.com)
Hope it helps.
-
-
It depends on how you define success? There are a variety of tools out there that use the Google AP. One that we are particular fond of is RavenTools, but for some companies Google Analytics can simply do it all.
Google Analytics has a variety of tools that can help you out, including:
- Setting Goals
- Setting Ecommerce Funnels,
- Adwords Support
- Tracking User Navigation.
- Custom Link Creator
You name it and Analytics will probably do it. So again, it depends on what your goal is with your SEO campaign. If it's to increase site traffic, maybe Analytics can help you or if you're simply monitoring the growth of keywords we would suggest something like Raventools.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pre Launch New Website SEO Best Practices
Hi All, I am currently mid development of a website (no testing page yet) and want to make sure I am doing my due diligence in regards to SEO. Are there best practices to always complete while a website is being built? If so what are they? I've gotten to the stage where I've read every blog on the planet and now maybe too much info. I am also focusing my Keyword Analysis around competitor research to write great copy from, but seem to be falling down a rabbit hole of way too many keywords. Is there agencies/services that would just be hired to do Keyword Research for my needs? Thanks a lot!
Competitive Research | | Krackle0 -
Competitors ranking in top three with worse SEO
Ok I am at a loss. Our client is trying to rank for keywords like "dental assistant programs utah", but they are still on the bottom of page 1/top of page 2. The guys in the top 3 have terrible SEO. No links, newer domains, etc. I looked into it extensively and learned about the "honeymoon period" people talk about but we are long past that. I've looked through webmaster tools to see if there are any issues, and I can't find a thing. Anyone have an idea of what we could be doing wrong that is making us be put down so far on the page? Before I got here the SEO guys were doing older tactics which I think was starting to hurt them with penguin and what not so I tried my best to delete the crap content and clean everything up on the website. thanks for all your help! I really appreciate it.
Competitive Research | | boyackp0 -
What's the best SEO way to benefit from your competitor's shutting down?
Hi ! Our main competitor is shutting down (website will be offline) at the end of the month and we are negotiating with them to buy their domain name: the idea would be to take advantage of their good rankings in the SERPs to redirect traffic to our pages (we're planning to crawl their site or get their sitemap and redirect th category / product pages to ours). The question is: for how long this strategy will be useful: days / weeks / months? (= for how long their pages will continue to appear in the SERPs from the day we enable the 301 redirections to our site?) Thanks in advance for your help! And if you have better suggestions, we're up to hear them of course.. 😉 Cheers
Competitive Research | | Kuantokusta0 -
Ecommerce seo - competitors are using spammy links to rank HELP
After setting up SEO Moz and whilst waiting for it to crawl my site i have checked out my competitors who are ranking for the keywords i am going after. It appears from what i can see in OSE that they are ranking with back links from spammy looking sites and lots of exact match anchor text. I have tried to match a few links with what they have currently without getting myself into anything too spammy but i really don't want to follow how they have done it exactly. The niche i am in is pretty boring but the rewards are great but i am finding creating content and distributing it correctly difficult which is why i need some help. My site is roughly 9 months old and the product descriptions are hand written trying to give as much info as possible with a hint of personality so no cookie cutter back of the box descriptions. i have matched a few of the links from competitors which weren't too spammy and as relevant as i could get to my niche, i have also created articles for some article directories - all of which isn't really getting me very far and i am running out of ideas on how to create new content & the types of new content to help me get back links naturally. If any of you friendly guys could offer me some assistance in setting up a basic seo campaign which would help me target my keywords i would be very much in your debt
Competitive Research | | GarethEJones0 -
Ahrefs or Majestic SEO
Hi Guys, I'm looking to purchase 1 of the above services and I'm just wondering which one you guys think is best? Looking a ahrefs they seem to update there index more often. Thanks, Scott
Competitive Research | | ScottBaxterWW0 -
How to track competitor who uses another website on the url?
Hi everyone, The thing is pretty simple: I have a competitor who uses a different format of url, very similar to this: www.example.com - but he started to use a thing like this: example.mtv.com The problem is that every analysis that I make tell me something about mtv.com instead of the site I want. The url is redirected. Sorry about my english, but I think it is very clear. I want to know how to track something like this, because even in competitor analysis I'm getting info about the big site, and not the one I need. Thank you very much.
Competitive Research | | bluehelmet0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0 -
Starting SEO
Hi everyone, I am new to SEO basically learning as I go and trying to catch up on all of the information needed to successfully move a website up the search engine ranks. The website I am trying to optimize is www.luxurylifestylevacationhomes.com/. Right now I have determined which keywords I want to use, I have saturated them into the website in an organic way and have submitted the sites to various engines, also I have created a Facebook fan page which has 606 active monthly users in it's first month ( I don't know if that's a great number), as well as started writing a blog where I am putting links to the page in each relevant blog. My question has 3 parts 1. what else should I be doing to improve my ranking? 2. how do I find quality relevant websites that want to link exchange? 3. What is the best way to really get volume/ quality links to a relatively unknown site?Any advice or Ideas help and are very appreciated. Thanks
Competitive Research | | Future130