Best way to transfer pagerank from one site to another
-
We currently own two sites (with unique domains) that accomplish a similar goal, but are completely different (so there's no duplicate content, etc) and were developed independently. Both sites have very good pagerank due to great press and inbound links over several years. Also both have thousands of pages and get a lot of inbound deep links.
We plan on shutting one of the sites down so we can focus on the other. We'd like to transfer as much traffic and SEO/pagerank value from the one we're shutting down to the one we're continuing to focus on.
What's the best way to do that? Should we just do a 301 redirect? Or keep the site running in some diminished form and link it to the site we're focusing on?
I saw SEOmoz has a good guide on moving sites http://www.seomoz.org/learn-seo/redirection which recommends a 301 redirect, but I wanted to see if the same applies when merging sites as we are in this case.
-
Hi Keri, http://www.seomoz.org/blog/anchor-text-distribution-avoiding-over-optimization the author Geoff Kenyon says that he would recommend a 7:3 ratio branded vs. exact..
Do you think this Ratio is good?
<imo>the algorithms are not going to "always" rank a site with a 7:3 ratio over a site with a 6:4 ratio they are not "only" looking at the quality of links and the anchor ratios to rank a site, they are also looking at social media indicators. </imo>
I did read an article on seomoz about Wikipedia pages which outrank many sites and have mostly exact links.. However, Wikipedia's root domain has mucho trust and authority so this would not be a good enough indicator
-
Hi! I'd love to know more about this statement. Can you tell me more about how you derived these numbers, or where you found it? A citation or explanation would be really helpful.
-
To keep a link profile clean the recommended natural looking anchor text are as follows:
50-75% Branded inbound links and URL links.
25-50% Exact and diverse inbound links.
-
Hi Gregory,
If the goal is to focus on one brand I would 301 the site. However are these sites relevant to each other? Aare the existing links from the transferred site going to help the users?
If these are "yes" then I would do a 301.
Keep in mind having two relevant sites is spreading you ink equity in 2. This is also spreading your credibility/authority on the web in 2.
Also, if one site has a bad link profile I would clean it up before transferring it.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sitemaps: Best Practice
What should and what shouldn't go in the sitemap? In particular, pages like subscribe to our newsletter/ unsubscribe to our newsletter? Is there really any benefit in highlighting those pages to the SEs? Thanks for any advice/ anecdotes 🙂
Intermediate & Advanced SEO | | Fubra0 -
Can't support IE 7,8,9, 10\. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern browers while still providing a destination of IE browsers?
Hi, Our site can't support IE 7,8,9, 10. Can we redirect them to another page that's optimized for those browsers so that we can have our site work on modern broswers while still providing a destination of IE browsers? Would their be an SEO penalty? Thanks!
Intermediate & Advanced SEO | | dspete0 -
Site: inurl: Search
I have a site that allows for multiple filter options and some of these URL's have these have been indexed. I am in the process of adding the noindex, nofollow meta tag to these pages but I want to have an idea of how many of these URL's have been indexed so I can monitor when these have been re crawled and dropped. The structure for these URL's is: http://www.example.co.uk/category/women/shopby/brand1--brand2.html The unique identifier for the multiple filtered URL's is --, however I've tried using site:example.co.uk inurl:-- but this doesn't seem to work. I have also tried using regex but still no success. I was wondering if there is a way around this so I can get a rough idea of how many of these URL's have been indexed? Thanks
Intermediate & Advanced SEO | | GrappleAgency0 -
What is the best way to get anchor text cloud in line?
So I am working on a website, and it has been doing seo with keyword links for a a few years. The first branded terms comes in a 7% in 10th in the list on Ahefs. The keyword terms are upwards of 14%. What is the best way to get this back in line? It would take several months to build keyword branded terms to make any difference - but it is doable. I could try link removal, but less than 10% seem to actually get removed -- which won't make a difference. The disavow file doesn't really seem to do anything either. What are your suggestions?
Intermediate & Advanced SEO | | netviper0 -
Whats the best way to revive a directory that was 301'd and now I want to remove that?
Last year i 301'd one of my directories on my site, pointing everything to a different directory. Long story short I am going to sell this product line again and would like to just remove the 301 to that original directory, but I am reading that the 301s are also cached in most browsers for a long time. Has anyone successfully done this and if you did what was it that you had to do? Thanks Mike
Intermediate & Advanced SEO | | SandyEggo0 -
Is this site legit?
http://www.gglpls.com/ is this site legit? Submit website to google + directory?
Intermediate & Advanced SEO | | SEODinosaur0 -
3 results for a site on page one?!?
Hi, I've never seen a website rank on page 1 in position 2, 3 and 4 for one query, completely separate results as well. I thought they limited the amount of results from a website on each page?
Intermediate & Advanced SEO | | activitysuper0 -
Best way to find all url parameters?
In reference to http://googlewebmastercentral.blogspot.com/2011/07/improved-handling-of-urls-with.html, what is the best way to find all of the parameters that need to be addressed? Thanks!
Intermediate & Advanced SEO | | nicole.healthline0