Can you have more than 1 site on the first page if site look and content is completely different but keywords are the sam.
-
I have a client that wants to build another completely different site than his main site and optimize it to have 2 websites on the first page for his keywords. The content and look and feel of the website would be completely different. One of his competitors is doing it and getting away with it. What is your advice.
-
Does Google know that we own both of them?
Google is a domain registrar and can probably see the registrants. How much they use this is unknown.
-
We acquired a site a couple years ago and now sell our product line on it as well as on our "mothership" site. They both rank on page 1 for many, many, many terms. Does Google know that we own both of them? They don't link to each other or mention each other, but it's not like we're being ultra sneaky -- same business address on the contact page, both on the same GA & GWT account, similar spammy link profile from a shady SEO we worked with last year, etc. If they know, we have to conclude that they don't care.
That said, we did not build a second site from scratch with the intent of filling up page 1, so I don't know how the results would compare.
-
I really like this question...
I have two sites in a couple different niches and have had that situation for many years. Based upon what I have seen I would answer this question in a lot of different ways depending upon my strength in the niche and other factors.
If I have the dominant site in the niche then I chuckle when I see my competitors building multiple sites to compete against me. They can build all of the hotdog stands that they want. I will enjoy it. Their hotdog stand will probably not kick my ass.
Keep in mind that war between two websites is very different than a pack of dogs attacking a single dog. War between dogs pits one dog against many and the one dog must fend off attacks on multiple fronts. Really hard to do.
War between websites is like war between two battle ships. The bigger, better gunned and better armored ship has an enormous advantage. So instead of building two ships armed with potato guns it is better to build one ship and put everything that you have into it. Even that might not be enough.
War between websites is a little more complex because the bigger, better gunned and better armored ships get a "trust" or "authority" advantage that is absolutely enormous.
===========================
Here is what I would tell clients.
If you are struggling to compete (meaning that you are not ranking in the top three positions for most of your important money terms then you should be putting everything that you got into building one site.
However, once you have a dominant position, then making a second site can be effective. But if you do that it better be very different than your big site and you better not build it for the purpose of manufacturing links.
Adding more pages to a big, powerful site will allow those pages to rank higher in the SERPs than identical pages added to a hotdog stand site. So, putting more work into a big site might be more effective.
So.... to get the most out of two sites you must not only have dominant position in the SERPs but you must also have already saturated the keyword terrain for everything that is important.
===========================
One of his competitors is doing it and getting away with it.
If client told me this I would probably reply.... "THOSE FOOLS!" lol
===========================
** this is suspicion only **
I honestly believe that if google knows that you have two potent sites in the same niche. And when they know that the second site gets a little throttling - meaning that it does not rank as well as deserved.
Anybody agree? Disagree?
-
Then you're already capturing the majority of the clicks, and the additional work to create a new site and get it onto page 1 probably isn't worth it. I'd work on expanding their site to get more keyword variations and long-tail.
-
i guess a better question is will he get penalized.
-
the current site is already number 1,2 or 3.
-
they are already number 1,2 o 3.
-
It's possible but it's a lot of work and you would technically be competing against yourself. Just focus on getting a good website up and on the first page and in that top 3 position.
-
I would probably spend the time improving the main site instead.
The more sites you have, the more time you need to update them.
You can always use videos and images etc to show up on page 1 in more than one place.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword stuffing as per the on-page grader
Hi Moz Community, I've recently become a Moz Pro user and I very impressed with the insights that it has to offer. However, I have been using the on-page grader to evaluate this page and it suggests that I am using the keyword "kiln dried logs" too many times and not to use more than 15 times. I have a slight dilemma because my product titles all contain this keyword and I wanted to get somebody's take on where the "15 repetitions" comes from and if it is better for me to strip this keyword out of my product titles to fall within the guidelines? Should I optimize just my main category page for this keyword at the expense of potentially losing traffic for my product pages? Any input would be much appreciated.
On-Page Optimization | | RicharCampbell0 -
Duplicate Page content | What to do?
Hello Guys, I have some duplicate pages detected by MOZ. Most of the URL´s are from a registracion process for users, so the URL´s are all like this: www.exemple.com/user/login?destination=node/125%23comment-form What should I do? Add this to robot txt? If so how? Whats the command to add in Google Webmaster? Thanks in advance! Pedro Pereira
On-Page Optimization | | Kalitenko20140 -
How Does Google Webmaster Tools Come Up with Content Keywords?
When I look at Google Webmaster Tools, in the Content Keywords report there are a couple of ones that are suspect - "prescription", "medications", and "viagra" which are completely unrelated to the content of the site. When I click on the content keyword, and search the source code for those pages, I don't see those words in the source code. Can someone please help me figure out why Google thinks that these keywords are associated with these pages, and how to correct it?
On-Page Optimization | | bernardablola0 -
Which page to rank for a Keyword? Home Page or Deep Page?
So, we have a situation where there is one particular keyword we want to rank for. We have been up and down over the years, at our best probably position 4-5, and now at 20ish. Thats for our home page of course, which the majority of our linking is probably pointing at. We also have a sub page which is optimised for that particular service. The term is "web design brisbane".
On-Page Optimization | | MauriceKintek
So as you can imagine, Web Design is in itself a service and we offer others. Should we optimise our home page for it and remove the sub page?
Keep the sub page because its one our services and optimise both?
Do some kind of canonical thing?
Change our interlinking? All our competitors home pages seem to be the ones that rank, and it feels and looks better in results if its the home page, but if switching up to our sub page is better im all ears. Also if our sub page is somehow hurting or leaking SEO from the home page, id like to know as well. Would prefer to not have to provide a link, due to competition but if someone wants to know we can always PM.0 -
Old landing page modifications - should I change the content?
One of our most popular landing page is starting to be a little bit out dated, should I keep the old content and update with newer text or is it safe to completely replace the old content with the new content without losing our organic traffic on this page?
On-Page Optimization | | rusted880 -
Ecommerce On-Site SEO: Keywords in Category Descriptions
Hello, I'm doing on-site SEO for a client's ecommerce site. Are 160 words enough for a category description? I'm using the keywords once at the top of the description, and once at the bottom of the description, with the ones at the bottom reworded so that they are the keywords with a different word order. I used to put the keywords in 3 times but it just feels like stuffing. Is twice, worded differently the second time, enough for a category description? Thanks.
On-Page Optimization | | BobGW0 -
How many keywords / phrases can you SEO for?
Might sound like a bit of a daft question to you pro's but here it goes... I am been doing in house SEO for a company for a short while and since I have been managing it things have moved quickly in the right direction but I find myself limiting our SEO efforts to three key terms. Is this usual? The reason I am doing this is because I find that on page SEO is only really possible with those amount of terms (with regards to title, description, key word density, seo copy, on page links etc). I guess that what I trying to stay is: If I push on page opitimastion to more key terms will it be detrimantal to our current efforts? and Is SEO possible for additional key phrases which are not on page optimised?
On-Page Optimization | | RikkiD220