Redirecting One Page of Content on Domain A to Domain B
-
Let's say I have a nice page of content on Domain A, which is a strong domain. That page has a nice number of links from other websites and ranks on the first page of the SERPs for some good keywords.
However, I would like to move that single page of content to Domain B using a 301 redirect. Domain B is a slightly weaker domain, however, it has better assets to monetize the traffic that visits this page of content.
I expect that the rankings might slip down a few places but I am hoping that I will at least keep some of the credit for the inbound links from other websites.
Has anyone ever done this? Did it work as you expected? Did the content hold its rankings after being moved?
Any advice or philosophical opinions on this?
Thank you!
-
Thanks bookworm! Interesting ideas.
-
Would it not be easier to get the lead gen / advertising / monetization stuff to transfer over to the other domain as well? Presumably if its a choice-of-where-to-advertise thing you can influence them to see the light; if it's that B has a stronger brand / greater ability to convert, then perhaps a moderate rebranding to tie the two together (and thus use testimonials from A on B can work?) Easier to control logos and colors than google's algo...
-
Jordan, Thank you for sharing your experience on this. Glad to hear you are getting good results.
E
-
I look forward to seeing more input on this issue too. I am having the same issue as we speak. One of my smaller (but older) network sites is outranking the bigger site for a particular (big) keyword that I want to rank for. I keep thinking about doing something with it, but I am hesitant. I am also a bit greedy, as I think I could get both sites on the first page with some more work.
For now I am going to go back and optimize the smaller site so that it will be more suited for monetization.
-
I have done numerous single page 301's and had pretty promising results. Much of the link juice seemed to flow uninhibited and after a few weeks SERP rankings started to see pretty "explosive"(very contextually used here) growth. Similar results to general content migration, but you can get the Google juice flowing a bit better having using a 301 "seed" thats already established.
-
I thought about leaving it there and launching brand new content on Domain B... but need to get the action on the more appropriate domain before summer traffic arrives.
-
Ha! I was in the same situation recently and eventually decided to keep the page where it is and earn links towards the new resource rather than fiddling with 301 redirects. The reason was that both pages could convert (on both domains). I could have done a canonical and point to the page B, but that didn't seem fair either so I just left it as it is.
-
Thanks Steve,
I agree.
I have redirected a few domains with good to great results... just never tried it with a single page.
-
I suppose it's not really much difference from moving a website from one domain to another, it's just that it's a page instead of a whole site. I've done that before under instruction from clients. I cautioned against it due to the older domain having a bit of trust through age and the new domain being brand new, but thankfully for them their older domain didn't rank that well anyway so it wasn't too much of a loss. I guess it happens any time a company changes its name and therefore its domain for branding purposes. In that sense I suppose it all depends on just how strong the new domain is compared to the older one whether it's a good idea or not.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirects and impact on page authority
I need to restructure a section of my website, changing some page titles and moving some pages to other sections. This will then change the URLs but the CMS I use will automatically create 301 redirects so the old URLs still work. The question is, will this have any negative impacts on page authority/page rank? From what I've read, it seems having 301's used to have a negative impact but doesn't anymore?
Intermediate & Advanced SEO | | ciehmoz0 -
Best wordpress plugin for redirects, Old to new pages
What is the best wordpress plugin for redirects, Old to new pages?
Intermediate & Advanced SEO | | Michael.Leonard1 -
How can i redirect my site to other domain ?
I have been running an eCommerce site since 2008 and have a PR3 with mostly have an authority link from reputed sites, how can I transfer my existing eCommerce site to the new domain so in the new domain i get SEO value from the old domain. Please advice.
Intermediate & Advanced SEO | | chandubaba0 -
Redirect non www. domain to WWW. domain for established website?
Hey guys, The website in question has been online for more than 5 years but there are still 2 versions of the website. Both versions are indexed by Google and of course, this will result in duplicate content. Is it necessary to redirect the non-www domain to the www. domain. What are the cons and advantages? Will a lot of organic traffic be lost at first (if non-www are getting a good amount of traffic)? Thanks.
Intermediate & Advanced SEO | | BruLee0 -
Redirect or Rewrite? 2 pages ranking
We have two pages ranking for "Custom Web Design" http://www.imageworksstudio.com/custom-web-design ranks higher (consistently 9-13) and http://www.imageworksstudio.com/content/custom-web-design ranks around 35-40 the latter is actually an older version of the article that never was replaced or taken down - but it has the majority of the links to it Wondering if we should update the old content so it is not similar to the one that is ranking better or if we should redirect everything to /custom-web-design to see if it can secure better rankings?
Intermediate & Advanced SEO | | imageworks-2612900 -
Redirecting to a temporary promotion page based on cookies
Hi, Let's say my homepage is www.xxxx.com but I want to redirect users who land on the homepage who don't already have a cookie from the site, to a temporary landing page like www.xxxx.com?AFF_ID=XXXXX as an example, how do I stop Google bot from following that redirect? I don't want Google to cache that as my homepage because I'll lose all rankings?? Thanks!
Intermediate & Advanced SEO | | AdiRste0 -
Duplicate Content / 301 redirect Ariticle issue
Hello, We've got some articles floating around on our site nlpca(dot)com like this article: http://www.nlpca.com/what-is-dynamic-spin-release.html that's is not linked to from anywhere else. The article exists how it's supposed to be here: http://www.dynamicspinrelease.com/what-is-dsr/ (our other website) Would it be safe in eyes of both google's algorithm (as much as you know) and with Panda to just 301 redirect from http://www.nlpca.com/what-is-dynamic-spin-release.html to http://www.dynamicspinrelease.com/what-is-dsr/ or would no-indexing be better? Thank you!
Intermediate & Advanced SEO | | BobGW0 -
Two Brands One Site (Duplicate Content Issues)
Say your client has a national product, that's known by different brand names in different parts of the country. Unilever owns a mayonnaise sold East of the Rockies as "Hellmanns" and West of the Rockies as "Best Foods". It's marketed the same way, same slogan, graphics, etc... only the logo/brand is different. The websites are near identical with different logos, especially the interior pages. The Hellmanns version of the site has earned slightly more domain authority. Here is an example recipe page for some "WALDORF SALAD WRAPS by Bobby Flay Recipe" http://www.bestfoods.com/recipe_detail.aspx?RecipeID=12497&version=1 http://www.hellmanns.us/recipe_detail.aspx?RecipeID=12497&version=1 Both recipie pages are identical except for one logo. Neither pages ranks very well, neither has earned any backlinks, etc... Oddly the bestfood version does rank better (even though everything is the same, same backlinks, and hellmanns.us having more authority). If you were advising the client, what would you do. You would ideally like the Hellmann version to rank well for East Coast searches, and the Best Foods version for West Coast searches. So do you: Keep both versions with duplicate content, and focus on earning location relevant links. I.E. Earn Yelp reviews from east coast users for Hellmanns and West Coast users for Best foods? Cross Domain Canonical to give more of the link juice to only one brand so that only one of the pages ranks well for non-branded keywords? (but both sites would still rank for their branded keyworkds). No Index one of the brands so that only one version gets in the index and ranks at all. The other brand wouldn't even rank for it's branded keywords. Assume it's not practical to create unique content for each brand (the obvious answer). Note: I don't work for Unilver, but I have a client in a similar position. I lean towards #2, but the social media firm on the account wants to do #1. (obviously some functionally based bias in both our opinions, but we both just want to do what will work best for client). Any thoughts?
Intermediate & Advanced SEO | | crvw0