What are the relative values of different PageRanks?
-
I'm planning a link-building campaign, and I've realised it'd be good to know the relative values of different PageRanks.
e.g. does a PageRank 5 site have 10 times as much effect as a PageRank 4 site? Or 100 times? Or 2 times?
I'm thinking, rather than spending ages getting 10,000 PageRank 3 links, I should just spend a bit less time trying to get a few PageRank 7+ links!
I'm even considering offering incentives to staff for getting links - to do so it would be good to be able to value each PageRank accordingly.
Any suggestions / knowledge / experience / stats gratefully received!
Alex
-
Thanks Cyrus - very helpful. I still get the feeling that getting a link from a PageRank e.g. 7 site (however relevant it is) is going to be a lot more valuable than a load of PageRank 3 sites, though maybe not as valuable as an extremely relevant PageRank 6 site...
-
Hi Alex,
To answer your question directly, Google's PageRank algorithm raises at an logarithmic scale thought to be somewhere between 4 and 7. Which if my non-mathematical brain understands correctly, ad PageRank of 4 is approximately 4-7 times more powerful than a PR3, which is 4-7 times more powerful than a PR2, etc.
Interesting Fact: MozRank uses a similar logarithmic scale.
But SEO5 has a very valid point. In the old days, it was enough to go after links on high PageRank pages. Today, it plays a much smaller role of importance, and sometimes doesn't matter at all.
Instead of PageRank, a few of the top things you want to look for in a potential link aquisition are:
- The Authority of the Website/Page (Domain/Page Authority)
- The Trustworthiness of the Website/Page (Trust Authority)
- Any penalties? Is it in a good neighborhood?
- The content and theme of the linking Website/Page
- Anchor Text
- Potential Position of the link
- Text surrounding link
- Other links on the page
- Title tag of the page
- Does it rank for the keyword you want to rank for?
There are several other factors, but these cover several of the major ones.
Hope this helps! Best of luck with your SEO.
-
Hi Keri,
That's exactly what i meant:) .
Cheers,
Vineesh..
-
For your last point, I think you meant that Google has reduced the frequency of updating the toolbar page rank that is visible to the user, rather than the true PR they use internally? If they've reduced the internal calculation, I'd be interested in reading more about that.
-
Hi Alex, i would suggest you to consider the following:
- Relevancy of the links as opposed to their page rank related to your subject matter
- The # of outbound links on the page where you are getting these links from. The lesser the # of outbound links on that page , the better that link is
- Competition for the keywords. What is the link profile for the sites that are ranking high for the keyword you are trying to optimize your site for
- Google has reduced the frequency of updating the true page rank of sites so using that as a factor to choose your backlinks would not be a good idea.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Different number of backlinks (Search console - Majestic)
Hi there, I saw a notable difference between the number of backlinks from ref domains to my website in search console and majestic. I basically have two questions: why such a difference? And which tool gives me the most accurate number between these two? Thank you!
Link Building | | skrauss0 -
What value does a short term link have?
Hi everyone, If a high DA site (93) (such as a reputable newspaper site) adds a link to your site, but for a short 2 week period (running over the course of a product promotion period), does this have any real positive SEO advantage? (I have a DA OF 53) From a brand building perspective, it has obvious benefits, but I can't work out how much it will contribute to our SEO, Can anyone help answer this for me? Thanks Pat
Link Building | | pat120 -
What is the Value?
Hi there, I own a website (non-commercial) which has around 300 pages full of original content, in average about 500 words or so per page. I also own another website (commercial) I was thinking of pointing keywords for all of these pages in the non-commercial website pointing to the commercial website, all the articles are around 2-10 years old, what is the value of doing this sort of link building? Kind Regards,
Link Building | | Paul780 -
Inbound links from different subject websites
I have question regarding inbound links from different subject websites. We are selling home decor products on our website and getting links from different subject websites. I want to give more idea about it. I love cooking and write articles on recipes... My article will live on following website with my signature and signature will contain links to my website. http://allrecipes.com/ So, will it help to my website or not?
Link Building | | CommercePundit0 -
EBay listing links SEO value?
Hi guys, Our website has an eBay widget which lots of eBay users put on their listings. We are thinking of using that as a way to get links from eBay listings. However, since most eBay listings will disappear after 90 days, is this worth doing and also will Google count those links? Many thanks David
Link Building | | sssrpm0 -
Linking from different IP, but same server, how much it can hurt?
Example, Have a site on 173.194.33.51 and site on 173.194.33.52, same server, different IP addresses, same network subnet. Make one link from site residing on 173.194.33.51 to site on 173.194.33.52 Can this hurt? Can it be beneficial if site on 173.194.33.55 has good PR?
Link Building | | _Z_0 -
Difference forum and QA
I read the post about question and answer on your blog http://www.seomoz.org/blog/6-reasons-why-qa-sites-can-boost-your-seo-in-2011-despite-googles-farmer-update-12160 What is from SEO view the difference between a forum and QA ? Jan
Link Building | | turnon0 -
Value of a link from very large profile site
Hello We have an opportunity to get a link from a very large traffic site. It comes with a price tag, and Im wondering if it is worth it. Is it ok to mention the page and cost? It is the 5th largest internet site. Would be on their benefactors page. There are many other sites linking from the page, and its obvious they are on there for the link value. I know sometimes one link can do wonders for rankings, where thousands of others can not. But wondering if there is any way to quanitfy this. Is it worth it for the value of the backlink? If we link to the home page, the link juice (alot I hope) would pass through to the deeper pages, and increase their rankings for their target keywords? Thanks for your advise. Sam
Link Building | | Impact-2015550