Google Change of Address with Questionable Backlink Profile
-
We have a .com domain where we are 301-ing the .co.uk site into it before shutting it down - the client no longer has an office in the UK and wants to focus on the .com.
The .com is a nice domain with good trust indicators. I've just redesigned the site, added a wad of healthy structured markup, had the duplicate content mostly rewritten - still finishing off this job but I think we got most of it with Copyscape.
The site has not so many backlinks, but we're working on this too and the ones it does have are natural, varied and from trustworthy sites. We also have a little feature on the redesign coming up in .Net magazine early next year, so that will help.
The .co.uk on the other hand has a fair few backlinks - 1489 showing in Open Site Explorer - and I spent a good amount of time matching the .co.uk pages to similar content on the .com so that the redirects would hopefully pass some pagerank.
However, approximately a year later, we are struggling to grow organic traffic to the .com site. It feels like we are driving with the handbrake on.
I went and did some research into the backlink profile of the .co.uk, and it is mostly made up of article submissions, a few on 'quality' (not in my opinion) article sites such as ezine, and the majority on godawful and broken spammy article sites and old blogs bought for seo purposes.
So my question is, in light of the fact that the SEO company that 'built' these shoddy links will not reply to my questions as to whether they received a penalty notification or noticed a Penguin penalty, and the fact that they have also deleted the Google Analytics profiles for the site, how should I proceed?
**To my mind I have 3 options. **
1. Ignore the bad majority in the .co.uk backlink profile, keep up the change of address and 301's, and hope that we can just drown out the shoddy links by building new quality ones - to the .com. Hopefully the crufty links will fade into insignificance over time.. I'm not too keen on this course of action.
2. Use the disavow tool for every suspect link pointing to the .co.uk site (no way I will be able to get the links removed manually) - and the advice I've seen also suggests submitting a reinclusion request afterwards- but this seems pointless considering we are just 301-ing to the new (.com) site.
3. Disassociate ourselves completely from the .co.uk site - forget about the few quality links to it and cut our losses. Remove the change of address request in GWT and possibly remove the site altogether and return 410 headers for it just to force the issue. Clean slate in the post.
What say you mozzers? Please help, working myself blue in the face to fix the organic traffic issues for this client and not getting very far as yet.
-
Thanks Ryan, that's definitely where our focus is, especially given that resources are limited for the time being.
-
IMO there are only 2 reasons anyone should use the disavow tool:
1. You have been given a manual warning of unnatural links in WMT.
(If you're not sure if you've got a manual warning then submit a reconsideration request. You'll either get a message back saying there is no warning or they'll tell you what the warning is.)
2. You are certain that you have been affected by Penguin. This usually means equating a large drop in rankings and traffic with the date of a known Penguin update (Apr 24, May 25, Oct 5)
It's going to be hard in your situation though to know if you've got a Penguin issue if you don't have access to the analytics from before. BUT, you mentioned you did the 301s over a year ago so I'm thinking this means you have access to a year's worth of analytics. All of Penguin happened in the last year so you should be able to figure out if Penguin affected you.
If you go disavowing a bunch of links you could do more harm than good. Plus, if you HAVE been affected by Penguin you can make a pile of changes and you're not going to see an improvement until there has been another Penguin refresh.
The best option would be to have someone experienced with Penguin have a look at your backlink profile and analytics and advise you from there.
Another option would be to remove the 301 and see what happens. There's a good chance that you'll see a drop in rankings if there are any good links in the mix. But it's possible that you could see no drop and then when Penguin refreshes see an improvement.
Personally, if the old backlink profile seems to be entirely spam I would remove the 301s because Penguin is going to continue to get more and more effective at devaluing spam tactics. So, even if you weren't being affected by Penguin now, it could happen in the future. I would only keep the 301s if there were some really good links that I knew were natural. In this case, I might consider 301ing and using the disavow on the bad links. But if you're going to do this you really need to know what you're doing.
And one final thought - it may be worthwhile to have someone evaluate the links that you are getting to the new site. I have seen a lot of people think they are building good quality links when really they're using tactics that no longer work. It could be that your methods of growing the traffic just aren't affective and maybe there is no penalty after all!
-
If you have clear indications of what back links are spammy I would suggest going through the disavow tool. The obvious ones you mention that stick out are the article submission links and broken links on shoddy websites.
You always have to be very careful with the disavow tool though. But if you are seeing clear spammy links get rid.
In terms of a penalty, what do your keyword rankings look like? a penalty will more than likely come parallel to a rankings drop. Did you see big dips in ranking drops? Are you link building properly for the new site?
You may be finding that pagerank just isn't being passed over as well as you would have expected from the .co.uk. Doing some good quality content marketing and link building on the .com site will more than probably help.
-
Sounds like a decent plan, but the main focus shouldn't be on disavowing, but rather getting the new, good, quality links earned back to your site. At least in my opinion. Best of luck
-
Thanks Ryan, I was gravitating towards disavowing the real garbage pointing to the .co.uk site - there are a few links I think I'll keep.
I'm wary of the risk of using the tool in light of how it has been presented - with big warning labels - but at the same time the .co.uk is not our focus, just a secondary site we hoped to get some residual PR and redirect referrals from - so if things go wrong with the disavow tool it's probably not a total train smash.
-
If you see your rankings dropping, chances are you have some backlinks working against you. I wouldn't go hog wild and disavow everything, as the link profile could have some spots that help you. I can't be specific without looking at it.
The best thing you can do, in my opinion, is spread the good news about the new site and redesign, and not "build" links from it, but "earn" links. Share your awesome new content and get people to like it so much that you earn some new traffic and links. You are on the right track by learning how to do it right (versus the old, shoddy SEO company that didn't do much good), but now you have to put the work in and do it right.
There are plenty of good methods that work for getting you some good, organic, quality traffic that will help your SERPs. If you feel you are over your head, there are plenty of people on here that would be more than willing to help you out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Migration + Change of Address Tool used - previous site de-indexed!!
OMG disaster! Recently migrated my site womencycles.com to moonrise.health. Painstakingly went through each URL manually to map out redirects, notified Google via change of address tool. Bam. My old website has disappeared from Google and my new site has thus lost all it's organic (i.e. redirected) traffic. I don't get it. I think I have done everything by the book, but it seems my old site has disappeared and no authority or link juice has been passed to my new site by the 301s, as the new site isn't ranking either. Some examples: https://www.google.com/search?q=women+cycles&oq=women+cycles&aqs=chrome..69i57j69i65j69i61l2j69i60.1834j0j1&sourceid=chrome&ie=UTF-8 'women cycles' previous position 1
Technical SEO | | tikitaka
https://www.google.com/search?q=chaffed+vagina&oq=chaffed+vagina&aqs=chrome..69i57.2370j0j1&sourceid=chrome&ie=UTF-8 - chaffed vagina, previous position 1 https://www.google.com/search?q=how+long+does+it+take+turmeric+to+shrink+fibroids&oq=how+long+does+it+take+turmeric+to+shrink+fibroids&aqs=chrome..69i57.1355j0j1&sourceid=chrome&ie=UTF-8 - how long does it take turmeric to shrink fibroids, previous position 1. Biggest traffic source pages were: https://womencycles.com/blog/top-10-home-remedies-that-claim-to-tighten-vagina-do-they-work/
https://womencycles.com/blog/sore-breasts-after-period-has-finished/
https://womencycles.com/blog/what-is-vaginal-gas-queefing/
https://womencycles.com/blog/tired-during-ovulation/
https://womencycles.com/blog/how-to-get-rid-of-saggy-vag-without-surgery/
https://womencycles.com/blog/vagina-chafing-causes-treatments-to-prevent-it-from-coming-back/
https://womencycles.com/blog/vaginal-dryness-during-pregnancy/ New blog articles on new site, with 301 redirect in place, but not ranking Screenshot shows my search traffic for my new site. Site migrated 13 June. Any ideas anyone??!Screenshot 2022-06-28 at 13.27.41.png0 -
301 Redirect Question
I am working with a website and I ran a Screaming Frog and noticed there are 4,600 301's on the website (www.srishoes.com). It seems like the issue is between the www. and without it and they aren't working together. Is this something that the website provider should update and what type of impact might this have on the site? Thanks!
Technical SEO | | ReunionMarketing
Matt0 -
Google Crawling Issues! How Can I Get Google to Crawl My Website Regularly?
Hi Everyone! My website is not being crawled regularly by Google - there are weeks when it's regular but for the past month or so it does not get crawled for seven to eight days. There are some specific pages, that I want to get ranked but they of late are not being crawled AT ALL unless I use the 'Fetch As Google' tool! That's not normal, right? I have checked and re-checked the on-page metrics for these pages (and the website as a whole, backlinking is a regular and ongoing process as well! Sitemap is in place too! Resubmitted it once too! This issue is detrimental to website traffic and rankings! Would really appreciate insights from you guys! Thanks a lot!
Technical SEO | | farhanm1 -
Google Places, Google Plus, Oh my!
Ok - So I am in the position to try and clean up the current Google places nightmare for a company. Right now there is about 3 or 4 different google places listings for them that they have no control over. So here is what I did: 1. I took control of them all by verifying via phone and confirmed all of them. 2. I suspended all the listings but 1 3. I edited the one listing to be accurate and complete.
Technical SEO | | DylanPKI
Then I waited, and waited... A month later, the old listings are still up and none of the changes to the one listing have been made. Today it gets a bit more complicated. Today I created a Google+ page for the business which seems like it may end up adding yet ANOTHER Google Places listing, is that correct? They are sending a post card to verify, but I have the page all set up ready to go and plan on tying it to the website. I am not exactly sure what my specific question is, but I am looking for any advice anyone has on the best way to go about this situation. Thank you in advance!0 -
Google is changing the title
Hi! Lately i have seen that Google changed the page titles for some clients, not all... its about 30% of them. For example, the title looks likes this after the Google change: Company name: SEO and Pay per click management But in on that page it looks like this: SEO and Pay per click management - Company name Does anyone know why?
Technical SEO | | DanielNordahl1 -
What changes do i need to make to my site to get into google news
Hi, when we had the old design, we were in google news but then when we upgraded our site, we had a major problem which forced us to have to redesign our site. Since then we have not been included in google news and we would like to get back in. We only want to be in google news for the following page http://www.in2town.co.uk/Latest-News-Headlines But for some reason, no matter what we do we keep getting knocked back. I would love to know what we should be doing to get into google news and see what the problems are. We have moved to a bigger dedicated server to increase speed so i know it is not that. Any help would be great Also is there an alternative to google news that i can get our site into to generate traffic and to get our news stories straight out to people Hi, Thank you for your note. We appreciate your interest in sharing your content with us. However, when we reviewed your site, we found that we cannot include it in Google News at this time. We have certain guidelines in place regarding the quality of sites which are included in Google News. Please feel free to review these guidelines at the following link: http://www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787 We know it can be frustrating to not have more information about this but we appreciate your efforts and understanding. We will log your site for future consideration. Please keep in mind that we will be unlikely to review your site for at least 60 days following this email. Thanks for your understanding and your continued interest in Google News. Regards,
Technical SEO | | ClaireH-184886
The Google News Team0 -
Google description problem
Hi all, My website is www.ipbskinning.com I'm having a problem with how my site is appearing in google. I have this in the head of my website: <meta name='<a class="attribute-value">description</a>' content='<a class="attribute-value">Free and Custom IPB Skins for Invision Power Board.</a>'/> Yet when I google 'ipbskinning' it says: Solid Skins. 1We test all our skins in all browsers to insure that they are compatible. This ensures that your users have the best user experience. which is random text from the content of my site. Any idea why this is happening? Thanks a lot all
Technical SEO | | pezza34340 -
Google Indexed URLs for Terms Have Changed Causing Huge SERP Drop
We haven't made any significant changes to our website, however the pages that google has indexed for our critical keywords have changed to pages that have caused our SERP to drop dramatically for those pages. In some cases, the changes make no sense at all. For example, one of our terms that used to be indexed to our homepage is now indexed to a dead category page that has nothing on it. One of our biggest terms, where we were 9th, changed and is now indexed to our FAQ. As a result, we now rank 44th. This is having a MAJOR impact on our business so any help on why this sudden change happened and what we can do to combat it is greatly appreciated.
Technical SEO | | EvergladesDirect0