Subdomain vs Root Domain Metrics
-
My site has everything in the root - test.com. www.test.com is redirected to test.com and all content is in the root; there are no subdomains.
So I'm completely confused as to how the mozrank and moztrust are different. They have the same number of links yet:
Subdomain:
MozRank - 3.72
MozTrust - 3.23Root Domain:
MozRank - 3.05
MozTrust - 2.79This seems consistent with all my competitors too so just wondered if someone could explain why the root domain is usually/often lower? Surely the root domain numbers should always be equal to or higher than the subdomain?
-
I think I understand the basic idea of mozRank and mozTrust, just confused as to how it's possible for a subdomain to have a lower score. I guess only by having multiple sub domains can your overall root domain rank as high or higher than your subdomain...
I have set the preferred domain to the non www. site and all www. are 301'd to non www. In sitexplorer if I view the www. then there is one followed link that is 301'd to the non www. site. So that's why I'd have thought they'd be the same.
-
mozRank represents a link popularity score. So it could be a situation where people are linking to your site differently. (http://www.seomoz.org/learn-seo/mozrank)
mozTrust is more complicated because it has many factors. Here is a WBF on it by Rand (http://www.seomoz.org/blog/whiteboard-friday-domain-trust-authority)
That being said, have you set your preferred domain in Google WMT?
Have you used OpenSiteExplorer.org to see both link profiles (www vs non www)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the relationship between inbound links and linking domains?
In doing competitor research, there's a specific competitor that has fewer linking domains, but dramatically more inbound links. How do these two relate to each other? I do have a higher domain authority and more internal followed links with them having more internal nofollow and external (both follow and nofollow) links. I'm trying to understand how they can have 3.7k linking domains and 4.8 million inbound links while I have 4.1k linking domains and only 601k inbound links. What really defines an inbound link and what's there relationship between inbound links and linking domains?
Competitive Research | | grayloon0 -
GA Benchmarking: sum of sessions by channel vs total number provided
Hello. There is a huge difference in benchmark provided total amount of sessions and number of sessions if I add them up by channels:Screenshot If I manually add number of sessions by channel i get 187+114+59+69+231+121+168+225=1174 However,report says 227. That's MORE THAN 5 TIMES difference. Does anybody know what's happening? If not, are there other free tools, providing some benchmark reports?Thanks!
Competitive Research | | seomozinator0 -
Rankings & Linking Root Domains
How are the Linking Root Domains under Keyword Rankings being found? We've noticed for many of our key terms that big brands like Amazon, eBay, Home Depot, etc. only list 1 linking root domain, while much smaller competitors in our industry have hundreds. Clearly big brands are going to get more links than a company most people haven't heard of and the idea that these companies only have 1 linking root domain to a specific subcategory on their site is not believable. What's going on here?
Competitive Research | | Kingof50 -
Domain Authority
Why do I have low domain authority and what steps can I take to improve it?
Competitive Research | | cbeuoy0 -
Best Way to Consolidate Domains/Rankings After Purchase of Competitor
One of my customers is buying a competitor. The competitor has a site that usually ranks just 1-2 spots below the main site that we manage for them (our site has been up for about a year, and their's is 15-years old). I am wondering what is the best way to consolidate the rankings/websites to take advantage of the purchase of the competitor's web assets. I would love to leave both sites up and just get 2 top-25 links to our products, but with no more marketing being done under the competitor's name, I assume their rankings will degrade. Would a basic 301 re-direct on a page-by-page basis be enough to 'steal' all of the juice their domain name/site has built? Is there some other method of using an older domain to boost the rankings of a newer one (I am assuming they only rank as well as we do because of how long they've been active - all of our metrics are better than theirs across the board). Thanks for any help/advice the community here can provide!
Competitive Research | | dschapira0 -
What is the difference between "external backlinks" & "referring domains" on Majestic SEO?
According to Majestic SEO's glossary, a "Referring domain, also known as "ref domain", is a domain from which a backlink is pointing to a page or link." Given this definition, I'm not sure what an external backlink is?
Competitive Research | | nicole.healthline0 -
How can I estimate a domain's overall organic search traffic - any tools?
Most of my analysis revolves around looking at rankings for specific keyword phrases that I've identified as important/relevant. But it'd be nice to be able to look at a domain and get a sense for how much organic traffic they get overall. If they're not ranking for the keywords I'm researching but have a lot of organic traffic that would be a nice signal to me that they are probably targeting other phrases more or have a big brand presence or something. Any suggestions? Thanks! Jeff Gibson
Competitive Research | | jeff.gibson0 -
Isn't unfair that Keyword domain Exactly Match just overpowers every domain and page authority?
Im currently doing a research for a low-medium competitive keyword (SEO Moz Keyword difficult Tool it showed 36% competition, its a one word keyword) in my country. That keyword had a Google AdWords Broad Match of 368.000 searchs and a Google AdWords Exact Match of 33.100 searchs in April. The currently number one site for that keyword have an exactly match for that keyword, www.KEYWORD.com and nothing else. Then I ran and advanced report to that keyword and heres the initial result: This number one site has a domain authority of only 11 and a page authority of 25. The second site have the following domain name -> www.companynameKEYWORD.com.br (its in Brasil, so theorically and .br should worth more than a .com domain right?) Anyway the second site have a domain authority of 37 and a page rank authority of 45. So after this link all the others are like that, www.companynameKEYWORD.com and the domain and page authority is according to how it suposed to be (higher domain and page are ranked better). The exactly same thing happen when I search for a more long tail of this keyword (wich are 2 words) happen. The exactly match are ranked 1st with a very low page and domian authority while the others come first. Some more info about that number 1 ranked site- The layout is terrible and not user friendly. The site took more than 10 seconds to load Have not a single inpage SEO optimization. According to alexa the bounce rate is around 50% Now follows the data from Linkscape data between the 1st and 2nd ranked pages Overal Score - 19% x 38% Page mozRank - 2.04 x 3.95 Page mozTrust - 4.92 x 5.45 External mozRank - 2.04 x 3.95 Subdomain mozRank - 1.81 x 3.45 Domains Linkin - 4 x 163 External Links - 8 x 265 So, looks like that only two things should be 90% of the focus from a SEO perspective. Have an old exactly keyword match domain and youre good to go 😄 Edited 1: About the linkbacks to each page The 1st page in rank biggest page authority linking back (dofollow) have an authority of 36 from a domain authority of 49 The 2nd in the rank the highest dofollow linkback have a page authority of 40 and domain of 85 Edit 2: 1st in rank were created in 2000 2nd in rank were created in 2007
Competitive Research | | bemcapaz1