Why would a website rank lower than weaker site?
-
Hi,
Today I noticed that my website is ranking one place lower than a competitor in Google UK ,despite my site having a stronger domain authority and page authority. Is there a plausible reason for this, i'm slightly confused?
Thanks,
-
The Metrics you see in SEOMOZ (and really any other SEO Tool suite) is just a combination of a few of the variables within the Google Algortithm
It is attempting to emulate the algorithm, but with thousands of less data points.
So to say that just because you have a better "Score" that you will rank higher for every term is impossible to say based off of SEOMOZ data.
Possible Reasons -
Better on page SEO for given keyword
Better Author rank/Trust in Keyword Niche
You could have a penalty for that keyword or phrase
The list could go on and on, but the best thing in my opinion is to not concentrate on how your opponent is beating you, but concentrate on creating more genuine user interest/buzz around your site/product/service
Shane
-
Hi,
First of all I wanna tell you that GOOGLE is making us confused
I was also searching for any strong reason for such results. I am giving you an example. I search for "buffalo web design" in Google US search and found a domain "http://www.buffalo-website-design.com/" having poor domain authority, google pr / alexa rank but was there at 2nd position despite the domain name was a keyword, Google was giving it a position.
I agree that Domain Authority/Google PR/Alexa Rank are some core factors to measure any website rank and those factors are still performing but sometimes strange results make us confuse and the is the key of Google's success.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does intercom support pages and redirect issue can affect the SEO performance of our website?
I noticed that in the redirect issues I have, most of the issues are coming from our Intercom support links. I want to ask, does intercom support pages and redirect issue can affect the SEO performance of our website?
Reporting & Analytics | | Envoke-Marketing0 -
Links not pointing to my website?
Aloha everyone! I've asked questions to the Moz community before and have always been happy to see how responsive and helpful the community is as a SEO learning new comer! Many thanks in advance for any ideas or insights to solving this problem. So here is my question, I own a wedding photography business here on Kauai and am looking to rank for a few things, Kauai wedding photographer, Kauai Wedding videographer, and Kauai family photographer. That aside I've been pouring more time into getting back links from people I've shot with here on Kauai (local business's websites etc) and have had links dropped in on their sites to, in theory, bump my rankings up from back linking my website. Here's my website http://www.balihaiphoto.com/ Here's a few sites but are not showing up as backlinks/pushing my site higher on SEO results (screen shot as well) http://www.haleleakeiki.org/ (bottom of page footer linking to BaliHaiPhoto.com) and another site here http://www.wishingwellshaveice.com/ with the same thing, footer link pointing to my website. Both sites have been indexed and the shave ice one gets a good amount of traffic, does anyone know why this isn't showing as a back link or if its passing on any link juice my way? Should I do something diffrent here? Let me know what you guys think! Aloha from Kauai, Jon Gibb qsDOM
Reporting & Analytics | | Trey30 -
Non ranking keywords driving traffic !?
Moz Analytics and Google analytics is saying some keywords are driving organic search traffic & hence MA suggesting them as keyword opportunities, yet theres no rank for any of them so how can that be so ? cheers dan
Reporting & Analytics | | Dan-Lawrence0 -
If I am changing my domain for my website and want to keep using the same Google Analytics account to keep the data from the old domain. How should I proceed?
If I am changing my domain for my website and want to keep using the same Google Analytics account to keep the data from the old domain. How should I proceed? Do I have to start a new Google Analytics account for the new domain? If so how do I keep the old data? Or can I use the same GA account? Thank you.
Reporting & Analytics | | brianhughes1 -
Are Click-Through rates & Bounce Rates as Ranking Metrics ?
There are lots of articles around but I would prefer to see what everyone here has to say about it. Are they ranking metrics ( directly or In-directly )? If they are then how to get it right? Can i depend on Google In-page analytic? What is an acceptable Bounce rate for a home page ? What is an average click through rate for your landing page ? thanks
Reporting & Analytics | | conversiontactics0 -
Has anyone noticed a dramatic drop in direct visits year over year in GA across multiple sites?
I monitor about 10 websites in GA. Many of these sites are in a stable phase of their lifecycle. I've noticed this year that direct visits on all my sites and even friends sites have dropped by 20-60%. Has anyone seen any explanation for this or noticed this when compared to previous year? In every instance I have no penalties, notices, anything and the drop is made up completely of "direct visits".
Reporting & Analytics | | bradwayland0 -
Implications of Google discontinuing Website Optimizer
Hi Guys, As most of you probably know, Google is discontinuing Website Optimizer and introducing Experiments within Google Analytics. However, doesn't this mean that now, every site you want to run an experiment for has to be using Google Analytics? This is possibly one of the motivations for them making the change I guess? I also find it inconvenient that every 'experiment' now has to be based on improving a pre-defined goal in Google Analytics. This means that for a lot of situations we'll be creating goals just for the experiment and the clients actual goal conversions will appear quite inflated. I guess we'll just have to filter the new 'goals' out from the actual goals.
Reporting & Analytics | | David_ODonnell1 -
What is this referrer site?
Hi Guys....i keep seeing this in my analytics..can someone tell me what it is? 146w.bay146.mail.live.com thanks for your time
Reporting & Analytics | | nomad-2023230