Why would a website rank lower than weaker site?
-
Hi,
Today I noticed that my website is ranking one place lower than a competitor in Google UK ,despite my site having a stronger domain authority and page authority. Is there a plausible reason for this, i'm slightly confused?
Thanks,
-
The Metrics you see in SEOMOZ (and really any other SEO Tool suite) is just a combination of a few of the variables within the Google Algortithm
It is attempting to emulate the algorithm, but with thousands of less data points.
So to say that just because you have a better "Score" that you will rank higher for every term is impossible to say based off of SEOMOZ data.
Possible Reasons -
Better on page SEO for given keyword
Better Author rank/Trust in Keyword Niche
You could have a penalty for that keyword or phrase
The list could go on and on, but the best thing in my opinion is to not concentrate on how your opponent is beating you, but concentrate on creating more genuine user interest/buzz around your site/product/service
Shane
-
Hi,
First of all I wanna tell you that GOOGLE is making us confused
I was also searching for any strong reason for such results. I am giving you an example. I search for "buffalo web design" in Google US search and found a domain "http://www.buffalo-website-design.com/" having poor domain authority, google pr / alexa rank but was there at 2nd position despite the domain name was a keyword, Google was giving it a position.
I agree that Domain Authority/Google PR/Alexa Rank are some core factors to measure any website rank and those factors are still performing but sometimes strange results make us confuse and the is the key of Google's success.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Explore by site - Site overview's servers
Hello, When I want to "Explore by site" and make a "Site overview", I have only 4 choices for the region : USA United Kingdom Canada Australia But the location of my business is in Chile.
Reporting & Analytics | | Sodimaccl
Does this have any repercussion or negative impact in the analytics ? Thank you.0 -
Why only a few pages of my website are being indexed by google
Our website www.navisyachts.com has in its sitemap over 3000 pages of information, and this is all unique content written by our team. Now Google Webmaster central shows only 100 urls indexed from 3500 submitted. Can you help me understand why and how I can fix this issue? The website has 4 years old, is a Joomla 3.3 up to date. It has part of the content in the Joomla core content systems and part in K2. Thank you. Pablo
Reporting & Analytics | | FWC_SEO0 -
How do I find links on my site
I'm looking to find a certain type of link on my site. A link that we're directing out of the site. We have a lot of subdomains though and I was wondering if there was a way to find all the links on each subdomain without screaming frog them all?
Reporting & Analytics | | mattdinbrooklyn0 -
Re-Launched Website: Developer Fogot to Remove noindex tags.
Our company's website has maintained decent rankings for the last 12 years we've been in business for our primary keywords. We recently had our website rebuilt from the ground up, and the developers left the noindex tags on all of our 400+ pages when we launched it. I didn't catch the error for 6 days. During which time, I used the Fetch feature in Google, submitting a site-wide fetch, as well as manual submissions for our top 100 URLs . In addition, every page that was indexed previously had a 301 set up for it, which was pointing to a destination with a noindex.
Reporting & Analytics | | yogitrout1
I caught the error today, and the developer removed the tags. Does anyone have any experience with a situation similar to this? In the SERPs, we are still ranking at this moment, and it's displaying our old URLs, and they are 301 redirecting just fine. But, what happens now? For 6 full days, we told Google not to index any of our pages, while also using the Fetch feature, contradicting ourselves.
Any words of wisdom or advice as to what I can do at this point to avoid potential fall out? Thanks0 -
No Query parameter for site search
Hi Guys, I have enable site search for analytics a number of times. But this time it's the first time I came across a search with no query parameters. example.com/search/item/searchterm What is the most simple way to approach this? thank you!
Reporting & Analytics | | GetApp0 -
Difference between site: search and Total Indexed in Google Webmaster Tools.
This morning I did a search on Google for my site using the site: operator. I noticed that the number of results returned was significantly different than the "Total indexed" in Google Webmaster Tools. What is the difference and is it normal to have two very different numbers here?
Reporting & Analytics | | Gordian0 -
Mobile Site on Google Analytics
Hi mozzers, We just launched a mobile site and I was wondering what are the main steps to follow for gettting your mobile site tracked via GA (m.example.com)? We have a profile for www.example.com GATC: javascript or PHP to install? Should the profile be on a subdomain? What else to consider when implementing a mobile site on GA? Thanks
Reporting & Analytics | | Ideas-Money-Art0 -
Homepage on page 2 for site:domain
Hi all, today I noticed that our homepage is located on page 2 if you do the site:domain query. As far as I know, the site:domain results mirror the importance in the eyes of Google. Some time ago, our homepage was the first result. I have to say that we do not often have changing elements or new content on the homepage, it is more like a static page. But still the most linked to page on the domain... What conclusion can I come to? Is our homepage of lower importance to Google than some time ago? Is it a problem for SEO? As we backed down our advertisments, the traffic from branded keywords fell the last months - could this be an explanation? And, most important: do I have to worry? (Besides, the SEO-traffic is fine and growing..)
Reporting & Analytics | | accessKellyOCG0