Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H2 Tag Backlink - is this safe?
-
I have found that my site is getting a link from a good site, but my concern is that the link is in a H2 tag in the footer of the front page of the site
Would getting a link from a site wrapped in H2 tags be safe?
The anchor is my sites brand name
-
Glad I could help! And thanks for the 'Good Answer' vote as well. Enjoy the rest of your day

-
Great thanks. Yes I think you are correct, the H tag is the same colour as the non link text so you dont actually know its a live link.
I will ask them to change it.
Thanks for helping, appreciate your time
-
Oh well if it's actual content - i.e. they've written something about your business on the page and it's not just a 'footer link' then I can't see any problem at all in that being the link.
I think you may find you get more traffic if the link is in the text or a 'View their website' style link after the content - as it's more obvious to users that it's a link off to somewhere. From an SEO perspective I can't see an issue with this, but in terms of traffic potential possibly a better place would be in or just after the content about your business.
-
Hi Martin,
Yes its not site wide, its just in the footer on the page. We are a supporter of their business and they have put a small section about us on their site. The title of the section is our brand name and that is what is linked.
Would it be better to ask for the heading to have the link removed, and the link to be put in the text?
Yes their site isnt the best optimised from what I understand, but it does get a lot of traffic and has a lot of links to it.
Their site is a non profit company
-
I don't see how the H2 tag itself would be a problem. A bit strange from the linking site's on-page optimisation though.
What concerns me is that it's in the footer - unless it's not site-wide that could be an issue. And it may not result in traffic for you due to it not being seen.
The branded anchor text is good - as that's non-spammy.
So just check
- Not a site-wide link
- That they could change it from a H2 as that's not great for their SEO. (Add value to them!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I keep, or disavow PA 1 DA 0 backlink?
Hi, I am doing link cleaning, and still a bit new to this, and would appreciate the community's help 🙂 So, I have a site which has quite a lot of low DA (or no DA) follow backlinks. BUT, the links are from my niche the sites are not spammy the anchors are okay and they are from good Geo location for me The only negative thing is that these sites are a bit "dead" meaning that there is no new content, and thus there is no traffic or clicks coming from them. Should I keep those links or disavow them? To me these links are natural, but do they help me at all.... FYI I have plenty of good DA links. But what do you guys think, if I disavow all these low DA backlinks, does Google think that I am trying to manipulate my backlink structure to look better than it naturally is? Cheers guys and girls! 🙂
Intermediate & Advanced SEO | | RistoM0 -
Changing title tags - any potential issues?
Hello all, I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example. Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?
Intermediate & Advanced SEO | | McTaggart1 -
SEO Impact of External links in JS tag
We have our JS tag and iframe tag being used over by 100 leading websites. What would be the SEO impact if we added a follow link in the iframe. Would it have any negative impact ? Vivek
Intermediate & Advanced SEO | | kvivek050 -
Adding a Canonical Tag to each page referencing itself?
Hey Mozers! I've noticed that on www.Zappos.com they have a Canonical tag on each page referencing it self. I have heard that this is a popular method but I dont see the point in canon tagging a page to its self. Any thoughts?
Intermediate & Advanced SEO | | rpaiva0 -
Canonical tag - but Title and Description are slightly different
I am building a new SEO site with a "Silo" / Themed architecture. I have a travel website selling hotel reservations. I list a hotel page under a city page - example, www.abc.com/Dallas/Hilton.html Then I use that same property under a segment within the city - example www.abc.com/Dallas/Downtown/Hilton.html, so there are two URLs with the same content Both pages are identical, except I want to customize the Title and Description. I want to customize the title and description to build a consistent theme - for example the /Downtown/Hilton page will have the words "Near Downtown" in the Title and Description, while the primary city Hilton page will not. So I have two questions about this. First, is it okay to use a canonical tag if the Title and Description are slightly different? Everything else is identical. If so, will Google crawl and comprehend the unique Title and Description on the "Downtown" silo? I want Google to see that I have several "supporting" pages to my main landing page(s). I want to present to Google 5 supporting pages in each silo that each has a supporting keyword theme. But I'm not sure if Google will consider content of pages that point to a different page using the canonical tag. Please see this supporting example: http://d.pr/i/aQPv Thanks for your insights. Rob
Intermediate & Advanced SEO | | partnerf0 -
Using href lang tag for multi-regional targeting on the same page
Hi, I have the site au.example.com and I ranked on google AustraliaI would like to be ranked also in Google New Zeland for the same page (au.example.com) Because they are geographically & culturally close Can I place href lang tag for both countries and present the same page The code should look like: OR should i have create a different page for New Zealand (for eample: http://au.example.com/EN-NZ) And the code will look like: What will work better or there is other solution? Hope I’m clear.. Thanks!
Intermediate & Advanced SEO | | Kung_fu_Panda0 -
Are pages with a canonical tag indexed?
Hello here, here are my questions for you related to the canonical tag: 1. If I put online a new webpage with a canonical tag pointing to a different page, will this new page be indexed by Google and will I be able to find it in the index? 2. If instead I apply the canonical tag to a page already in the index, will this page be removed from the index? Thank you in advance for any insights! Fabrizio
Intermediate & Advanced SEO | | fablau0