Minor SEO for Yahoo and Bing
-
Over the past year, we have completely optimized one of the sites we manage for Google (removed bad links, reduced keyword count, etc) and we are doing great for Google organic traffic. However, in the process we have seen a steady decline in Yahoo organic traffic and Bing organic traffic. Enough so that I am looking for suggestions for quick fixes that aren't going to interfere with the Google optimizations that we made. Do you have any suggestions?
Thanks for your help!
-
The algorithm on all search engines is going to be a black box to SEO's. The best we can do is run experiments and extrapolate theories from the data. When I've tried to look into this specific subject, I never found any really good, trust-worthy reports on how exactly the Yahoo or Bing algorithms are different than Google. If someone else can show this, I would be stoked and owe them a beer.
That being said my impression is that the Google algorithm is more advanced and more tricky than the other two. If my assumption is correct, it could be that your process of removing links that Google finds questionable is hurting your rankings in the other engines that don't detect bad links as good as Google.
What you should focus on is what all the engines undoubtedly value in common:
-
Links from high quality sites that are relevant to your page
-
Creating content that people share, spend time on, and don't bounce off from.
Vague and cliche, I realize, but old tired truths usually are.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Technical URL SEO question
Hi All, We sell a product on our site which is displayed in cubic metres, from an SEO perspective is it ok to have /3m³ in the URL or should I use 3m3. Thanks All
Technical SEO | | Redooo0 -
SEO / Word Press feature
We are wanting to refresh old posts on our blog and schedule them to get “republished” to the home page of our blog on a future date. However, when we edit the “Published” settings date and set it to a future date, the post gets removed from the blog and put back into a “Scheduled” status. Many of these posts are “evergreen” and bringing in traffic so we don’t want to have them get removed from our site. So to recap, we need the ability to be able to reschedule already published posts to get “re-published” back on our home page without having them get removed from the site. Does anyone know of a plugin or solution to this problem? Any help would be appreciated.
Technical SEO | | eyepaq0 -
Problems with Wordpress and Yoast SEO Plugin
Hi, I've been working with a Wordpress site and the Wordpress SEO plugin for a few months now and I've managed to get pretty decent results for some of the keywords I was targeting, however since last week I've lost all my rankings sharply and everything dropped out. This had happened once before and the problem was that the plugin was somehow stopped but not this time. I've had a look through all of the MOZ resources and I cannot find what the problem might be. Page optimization hasn't changed and the on page rankings are the same here. Everything seems to be the same except that all my top 10 ranking disappeared. I'm new to all of this and I'm still learning so I'd appreciate if anyone could help me on this. I'm up for trying any ideas you might have but I've tried almost everything I could. I've reinstalled, updated and done everything I could with the plugin, I've checked that Google is indexing the pages and it is. I've monitored for errors on the pages and critical issues, nothing major to report so I don't know anymore what to do. Thank you so much in advance for your help. M3rgAcQ paFNOlb
Technical SEO | | rodcunha0 -
Local SEO - Page Titles
Hi Folks, Complete newbie (well last 12 months) I have recentley added a blog to my site and have been doing quite a bit of quite word researching through google. I have found some good keywords that have up till now escaped me! Heres my question because I trying for local traffic, mainly newcastle durham and sunderlanddo i go with one of the following two options get two very similar keywords in my article and go for both and rely on google to bring up local listings for the end user in my area e.g Small garden design | Garden design from the experts. (keywords bold ) or Garden Design | Newcastle | Sunderland | Durham | so I have geo locations in title either way I will obviously have both keywords and locations in the artcle Help please I dont want to write many hours and find I have missed a trick! Many thank guys n girls!
Technical SEO | | easigrassne0 -
Does bait and switch redirecting affect SEO?
Yeah, the question might be an odd one, but I'm new to SEO. Currently we've been considering creating links to certain pages on our site that instantly redirect to a landing page like this (referring to it as bait and switch redirecting): http://www.ecornell.com/certificate-programs/human-resources-management-training/advanced-certificate-in-strategic-hr-management/crt/ILRASHRC1/?lp=http://info.ecornell.com/executive-certificate-in-hr-leadership%3Fls=xxx%26of=xxx This essentially causes the user to "hop" from the content page directly to the landing page. Now, the content page is indexed otherwise, so I'm wondering if time on page (which is basically 0) or anything else might affect page rank. Also, if this is something we shouldn't do, that'd be great to know too. It feels sort of dirty, but I can't find any resources telling me it's bad, or how it would affect pagerank. I've read about pagejacking, but this doesn't seem to fall into the same category. Thanks! Alan
Technical SEO | | amccarty0 -
Https enabled site with seo issues
Hello, Is there a problem with seo bots etc to crawl and rank my wesbite well if the entire site is https enabled? We have a sign in button which results on the next page being https along with the main homepage and all other pages are https enabled. Any major setbacks to the seo strategies? How do I overcome these issues?
Technical SEO | | shanky10 -
Significance of Page speed to SEO?
I am in the middle of optimizing sites for SEO, and am wondering how big of a factor it is to get page load speed under 1.5 seconds? I am prioritizing tasks and I want to know how much this could affect trafiic? Thanks
Technical SEO | | Zachary_Russell1 -
Changing DNS -- SEO implications?
Hey Moz, We're migrating an old site on an old server over to a new server/DNS. The plan is to keep the same URL structure and reuse our existing URL's. As long as we make minimal changes to each page's content, we should be able to update our DNS entry and get all the pages recreated and assigned to their correct URLs without any reduction in SEO rankings. Is this correct? This site gets a lot of organic traffic and ranks highly on some challenging keywords, so it's key that we retain our rankings as much as possible. I've read that it's wise to lower the DNS time-to-live to one hour, about a day before the move, to help Google crawl the DNS a little quicker. Are there any other recommendations you guys can offer or past experiences?
Technical SEO | | stephen_reply0