Google changing the meta title for the homepage causing branding issues
-
A client of mine." Ross X Bute" current meta title is "Luxury designer clothing | Womens designer clothing" for the homepage.
If i search for luxury designer clothing it will show the full meta title for the homepage.
however if i search for the brand name.... "Ross & Bute" will show instead of the meta title.
Whats the problem?
Well my client a few month ago has decided to re brand the business to have a "X" to show instead of the "And".
The rest of the site is branded with an "X" rather than "And"
The URL www.rossandbute.com, so you can understand where google is getting this assumption from.
Is there anyway to change this so it reads the the meta title in the SERPs?
Thanks
-
Thanks Ankit,
The site has been re branded for a months now and has had "Ross X Bute" backlinks and anchor text for some time.
The "Ross & Bute" title however has only popped up the last couple of days.
Is it just a case of doing more of the above and sitting it out or is there more of a quick fix i could exploit?
Cheers
-
Since, the brand name was Ross & Bute earlier, it might actually take some time before Google can pick the change in brand name especially if the site had a lot of authority and links coming from authority sites with "And". Having said that you can try some of the following to speed up the process:
1. Press Release in Big PR sites talking about the change in name
2. Contacting and getting the anchor changed for already created brand links
3. Getting Yahoo, Business and other directory links updated
4. and wait for Google to pick up the changes
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Adding Incorrect Location to the end of Title Tags in SERPs
I have an issue with the way Google is adding to a client’s Title Tag. Since we relaunched the website a few months ago, Google has been adding an indiscriminate “– London” to the end of title tags. That would be fine if the company was solely London based but we have stores outside London too, and it’s adding “– London” to the end of those individual store title tags there too. So, if you do a search for “location widget” our page title is:
Intermediate & Advanced SEO | | DrewDaviesLondon
“location widget | Brand name”
but then Google pops in:
“location widget | Brand name - London”
Which isn’t great if the location is in Scotland! We are adding structured data to the store pages to try and combat this, the store pages are all well optimised for the location (and ranking well), but I’m wondering if I’ve missed anything obvious? I thought it might lesson as the new site became more trusted in Google, but the rogue “London” seems to be increasing... Thanks for your help!0 -
How to fix Category Duplicate Titles Issue?
How to fix Category Duplicate titles and descriptions issues? Most common problem in Wordpress. Example - http://www.abc.com.au/news
Intermediate & Advanced SEO | | varunrupal
http://www.abc.com.au/news/page/3
http://www.abc.com.au/news/page/4
http://www.abc.com.au/news/page/5
http://www.abc.com.au/news/page/10
http://www.abc.com.au/news/page/6
http://www.abc.com.au/news/page/7
http://www.abc.com.au/news/page/9
http://www.abc.com.au/news/page/80 -
Is possible to submit a XML sitemap to Google without using Google Search Console?
We have a client that will not grant us access to their Google Search Console (don't ask us why). Is there anyway possible to submit a XML sitemap to Google without using GSC? Thanks
Intermediate & Advanced SEO | | RosemaryB0 -
Adding to youtube a video with title as a long tail keyword in hopes of appearing on google results?
Hello, I am planning to add to youtube a video with a specific long tail keyword as title and the same keyword mentioned in description, I believe that way it might show in google in the part where videos show up, I believe this could work well? do you have any advice or comment on this sort of idea? Thanks a lot.
Intermediate & Advanced SEO | | bidilover0 -
No Google Ranking..yet
I have een working on my site for soem time. Trying to take the right steps to achieve good ranking in the long run and present the information we need to showcase to prospective clients. After several months I still see no ranking at all and I'm wondering if its becasue the front page is using a design similar to a one page website design? If anyone can provide some insight I would appreciate it. Even the smallest nudge i nthe right direction. We are also developing some new content for a blog and expanded written content for our services page. http://thatworksdesign.com
Intermediate & Advanced SEO | | Bvrettski0 -
Page Titles of Blog
Hi, Should all the page titles of our blogs include a Keyword(s) and\or our website name?
Intermediate & Advanced SEO | | Studio330 -
We are ignored by Google - what should we do?
Hi, We believe that our website - https://en.greatfire.org - is being all but ignored by Google Search. The following two examples illustrate our case. 1. Searching for “China listening in on Skype - Microsoft assumes you approve”. This is the title of a blog post that we wrote which received some 50,000 visits. On Yahoo and Bing search, we rank first for this search. On Google, however, we rank 7th. Each of the six pages ranking higher than us are quoting and linking to our story. 2. Searching for “Online Censorship In China”. This is the title of our front page. Yahoo and Bing both rank us third for this search. On Google, however, we are not even among the first 300 results. Two of the pages among the first 10 results link to us. Our website has an average of around 1000 visits per day. We are quoted in and linked from virtually all Western mainstream media (see https://en.greatfire.org/press). Yet to this day we are receiving almost no traffic from Google Search. Our mission is to bring transparency to online censorship in China. If people could find us in Google, it would greatly help to spread awareness of the extent of Internet restrictions here. If you could indicate to us what the cause of our poor rankings could be, we would be very grateful. Thank you for your time and consideration.
Intermediate & Advanced SEO | | GreatFire.org0 -
Google Not Indexing Description or correct title (very technical)
Hey guys, I am managing the site: http://www.theattractionforums.com/ If you search the keyword "PUA Forums", it will be in the top 10 results, however the title of the forum will be "PUA Forums" rather than using the code in the title tag, and no description will display at all (despite there being one in the code). Any page other than the home-page that ranks shows the correct title and description. We're completely baffled! Here are some interesting bits and pieces: It shows up fine on Bing If I go into GWT and Fetch as Google Bot, it shows up as "Unreachable" when I try to pull the home-page. We previously found that it was pulling 'index.htm' before 'index.php' - and this was pulling a blank page. I've fixed this in the .htaccess however to make it redirect, however this hasn't solved the problem. I've disallowed it from pulling the description .etc from the Open Directory with the use of meta tags - didn't change anything. It's vBulletin and is running vBSEO Any suggestions at all guys? I'll be forever in anyones debt who can solve this, it's proving to be near impossible to fix. Here is the .htaccess file, it may be a part of the issue: RewriteEngine On DirectoryIndex index.php index.html Redirect /index.html http://www.theattractionforums.com/index.php RewriteCond %{HTTP_HOST} !^www.theattractionforums.com
Intermediate & Advanced SEO | | trx
RewriteRule (.*) http://www.theattractionforums.com/$1 [L,R=301] RewriteRule ^((urllist|sitemap_).*.(xml|txt)(.gz)?)$ vbseo_sitemap/vbseo_getsitemap.php?sitemap=$1 [L] RewriteCond %{REQUEST_URI} !(admincp/|modcp/|cron|vbseo_sitemap/)
RewriteRule ^((archive/)?(..php(/.)?)?)$ vbseo.php [L,QSA] RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteCond %{REQUEST_FILENAME} !^(admincp|modcp|clientscript|cpstyles|images)/
RewriteRule ^(.+)$ vbseo.php [L,QSA]
RewriteRule ^forum/(.*)$ http://www.theattractionforums.com/$1 [R=301,L]0