How to avoid content canibalizm? How do I control which page is the landing page?
-
Hi All,
To clarify my question I will give an example.
Let's assume that I have a laptop e-commerce site and that one of my main categories is Samsung Laptops. The category page shows lots of laptops and a small section of text.
On the other hand, in my article section I have a HUGE article about Samsung Laptops.
If we consider the two word phrases each page is targeting then the answer is the same - Samsung Laptops.
On the article i point to the category page using anchor such as "buy samsung laptops" or "samsung laptops" and on the category page (my wishful landing page) I point to the article with "learn about samsung laptops" or "samsung laptops pros and cons".
Thanks
-
"in my article section I have a HUGE article about Samsung Laptops"
Nice work!
"The category page shows lots of laptops and a small section of text."
OK... this is good... more text might be helpful
So, what's the problem?
Here is my opinion and you know that they say about opinions.
I think that Google is going to rank the page that Google thinks is best for the searcher. Some types of queries are made mostly by buyers. Some types are made by people looking for information.
I have pairs of pages on my site just as you do. I link between them just like you do. My article pages are usually much stronger than my product pages but I usually see the product pages higher in the SERPs for product queries and the article pages for information queries.
Even if someone lands on an article page I still have an opportunity to route them to the product page with house ads and other types of obvious links. Maybe my article will impress them and they will decide to buy from me because they read part or all of the article and decided to buy from me because I know enough to write helpful information. I know for a fact that this happens because customers tell me.
So, if you see your article page ranking high be sure to make it very clear to people who land on that page that you are in the business of selling Samsung Laptops. Most people would by happy to get any page to visible rankings in those SERPs.
Something else that I noticed is that if I place a link to one of my pages in the persistent navigation that is on every page of the site - that page often moves up nicely in the rankings. You might consider doing that with your Samsung product page if you want to increase its strength in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My blog's categories are winning over my landing pages, what to do?
Hi My blogs categories for the ecommerce site are by subject and are similar to the product landing pages. Example Domain.com/laptops that sells laptops Domain.com/blog/laptops that shows news and articles on laptops Within the blog posts the links of anchor laptop are to the store. What to do? Thanks
Intermediate & Advanced SEO | | BeytzNet1 -
Should we show(to google) different city pages on our website which look like home page as one page or different? If yes then how?
On our website, we show events from different cities. We have made different URL's for each city like www.townscript.com/mumbai, www.townscript.com/delhi. But the page of all the cities looks similar, only the events change on those different city pages. Even our home URL www.townscript.com, shows the visitor the city which he visited last time on our website(initially we show everyone Mumbai, visitor needs to choose his city then) For every page visit, we save the last visited page of a particular IP address and next time when he visits our website www.townscript.com, we show him that city only which he visited last time. Now, we feel as the content of home page, and city pages is similar. Should we show these pages as one page i.e. Townscript.com to Google? Can we do that by rel="canonical" ? Please help me! As I think all of these pages are competing with each other.
Intermediate & Advanced SEO | | sanchitmalik0 -
Duplicate Page Content Issues Reported in Moz Crawl Report
Hi all, We have a lot of 'Duplicate Page Content' issues being reported on the Moz Crawl Report and I am trying to 'get to the bottom' of why they are deemed as errors... This page; http://www.bolsovercruiseclub.com/about-us/job-opportunities/ has (admittedly) very little content and is duplicated with; http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/explorer-of-the-seas-2015/ This page is basically an image and has just a couple of lines of static content. Also duplicated with; http://www.bolsovercruiseclub.com/cruise-lines/costa-cruises/costa-voyager/ This page relates to a single cruise ship and again has minimal content... Also duplicated with; http://www.bolsovercruiseclub.com/faq/packing/ This is an FAQ page again with only a few lines of content... Also duplicated with; http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/exclusive-canada-&-alaska-cruisetour/ Another page that just features an image and NO content... Also duplicated with; http://www.bolsovercruiseclub.com/cruise-deals/cruise-line-deals/free-upgrades-on-cunard-2014-&-2015/?page_number=6 A cruise deals page that has a little bit of static content and a lot of dynamic content (which I suspect isn't crawled) So my question is, is the duplicate content issued caused by the fact that each page has 'thin' or no content? If that is the case then I assume the simple fix is to increase add \ increase the content? I realise that I may have answered my own question but my brain is 'pickled' at the moment and so I guess I am just seeking assurances! 🙂 Thanks Andy
Intermediate & Advanced SEO | | TomKing0 -
"No index" page still shows in search results and paginated pages shows page 2 in results
I have "no index, follow" on some pages, which I set 2 weeks ago. Today I see one of these pages showing in Google Search Results. I am using rel=next prev on pages, yet Page 2 of a string of pages showed up in results before Page 1. What could be the issue?
Intermediate & Advanced SEO | | khi50 -
Can I delay an AJAX call in order to hide specific on page content?
I am an SEO for a people search site. To avoid potential duplicate content issues for common people searches such as "John Smith" we are displaying the main "John Smith" result above the fold and add "other John Smith" search results inside an iframe. This way search engines don't see the same "other John Smith" search results on all other "John Smith" profile pages on our site and conclude that we have lots of duplicate content. We want to get away from using an iframe to solve potential duplicate content problem. Question: Can we display this duplicate "John Smith" content using a delayed AJAX call and robot.txt block the directory that contains the AJAX call?
Intermediate & Advanced SEO | | SEOAccount320 -
Amount of pages indexed for classified (number of pages for the same query)
I've notice that classified usually has a lots of pages indexed and that's because for each query/kw they index the first 100 results pages, normally they have 10 results per page. As an example imagine the site www.classified.com, for the query/kw "house for rent new york" there is the page www.classified.com/houses/house-for-rent-new-york and the "index" is set for the first 100 SERP pages, so www.classified.com/houses/house-for-rent-new-york www.classified.com/houses/house-for-rent-new-york-1 www.classified.com/houses/house-for-rent-new-york-2 ...and so on. Wouldn't it better to index only the 1st result page? I mean in the first 100 pages lots of ads are very similar so why should Google be happy by indexing lots of similar pages? Could Google penalyze this behaviour? What's your suggestions? Many tahnks in advance for your help.
Intermediate & Advanced SEO | | nuroa-2467120 -
How can we optimize content specific to particular tabs, but is loaded on one page?
Hi, Our website generates stock reports. Within those reports, we organize information into particular tabs. The entire report is loaded on one page and javascript is used to hide and show the different tabs. This makes it difficult for us to optimize the information on each particular tab. We're thinking about creating separate pages for each tab, but we're worried about affecting the user experience. We'd like to create separate pages for each tab, put links to them at the bottom of the reports, and still have the reports operate as they do today. Can we do this without getting in trouble with Google for having duplicate content? If not, is there another solution to this problem that we're not seeing? Here's a sample report: http://www.vuru.co/analysis/aapl In advance, thanks for your help!
Intermediate & Advanced SEO | | yosephwest0 -
Expired Content
Hi We have a listing website that has a huge amount of listings.These listings are changing all time, they become passive or deleted. We would like to choose the response code for the passive for deleted pages. Which response type must we use ? Redirect to last category with 301 Give 410 Gone response code Give 404 Response code which option would we choose ? and any ideas ?
Intermediate & Advanced SEO | | SEMTurkey0