Best internal linking structure?
-
We are considering implementing a site-wide contextual linking structure. Does anyone have some good guidelines / blog posts on this topic? Our site is quite (over 1 million pages), so the contextual linking would be automated, but we need to define a set of rules.
Basically, if we have a great page on 'healthy recipes,' should we make every instance of the word 'healthy recipes' link back to that page, or should we limit it to a certain number of pages?
-
Ya i would not over do it. Internal linking is for contextual use, although it plays a slight role in SEO its not the end all be all of SEO. IE is for user benefits to keep them on your page and find the right content. If you have 1 million pages, your goal should not be to rank EVERY PAGE.
I would look at Todd Malicoats AI.
He really has a vast knowledge of this
See if you can view this link some people were not able to. If interested PM i can email you the videos
Best wishes,
Hampig M
BizDetox
-
Just be careful about adding 100'000's of links with the same anchors site wide. Is there any opportunity to break down your 'healthy recipes' into different categories and subcategories to produce a silo?
-
Hi Michelleh,
Tom Schmitz searchengineland has written awesome post on " Website Structure & interlink link ?"
Hope this helps you out...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Migration Question - Do I Need to Preserve Links in Main Menu to Preserve Traffic or Can I Simply Link to on Each Page?
Hi There We are currently redesigning the following site https://tinyurl.com/y37ndjpn The local pages links in the main menu do provide organic search traffic. In order to preserve this traffic, would be wise to preserve these links in the main menu? Or could we have a secondary menu list (perhaps in the header or footer), featured on every page, which links to these pages? Many Thanks In Advance for Responses
Intermediate & Advanced SEO | | ruislip180 -
How Many Links to Disavow at Once When Link Profile is Very Spammy?
We are using link detox (Link Research Tools) to evaluate our domain for bad links. We ran a Domain-wide Link Detox Risk report. The reports showed a "High Domain DETOX RISK" with the following results: -42% (292) of backlinks with a high or above average detox risk
Intermediate & Advanced SEO | | Kingalan1
-8% (52) of backlinks with an average of below above average detox risk
-12% (81) of backlinks with a low or very low detox risk
-38% (264) of backlinks were reported as disavowed. This look like a pretty bad link profile. Additionally, more than 500 of the 689 backlinks are "404 Not Found", "403 Forbidden", "410 Gone", "503 Service Unavailable". Is it safe to disavow these? Could Google be penalizing us for them> I would like to disavow the bad links, however my concern is that there are so few good links that removing bad links will kill link juice and really damage our ranking and traffic. The site still ranks for terms that are not very competitive. We receive about 230 organic visits a week. Assuming we need to disavow about 292 links, would it be safer to disavow 25 per month while we are building new links so we do not radically shift the link profile all at once? Also, many of the bad links are 404 errors or page not found errors. Would it be OK to run a disavow of these all at once? Any risk to that? Would we be better just to build links and leave the bad links ups? Alternatively, would disavowing the bad links potentially help our traffic? It just seems risky because the overwhelming majority of links are bad.0 -
Internal links and URL shortners
Hi guys, what are your thoughts using bit.ly links as internal links on blog posts of a website? Some posts have 4/5 bit.ly links going to other pages of our website (noindexed pages). I have nofollowed them so no seo value is lost, also the links are going to noindexed pages so no need to pass seo value directly. However what are your thoughts on how Google will see internal links which have essential become re-direct links? They are bit.ly links going to result pages basically. Am I also to assume the tracking for internal links would also be better using google analytics functionality? is bit.ly accurate for tracking clicks? Any advice much appreciated, I just wanted to double check this.
Intermediate & Advanced SEO | | pauledwards0 -
Internal page links and possible penalties
If one looks at a page on our client's website, (http://truthbook.com/urantia-book/paper-98-the-melchizedek-teachings-in-the-occident for example), there are a huge amount of links in the body of the page. All internal links are normal links. All external links arerel="nofollow" class="externallink" We have two questions: 1. Could we be being penalized by google for having too many links on these pages? Will this show i our webmaster reports? 2. If we are being penalized, can we keep the links (and have no penalty) if we made the internal links rel="nofollow" class="externallink" as well? We need these internal links to help people use these pages as an educational tool. This is why these pages also have audio and imagery. Thank you
Intermediate & Advanced SEO | | jimmyzig0 -
Spam Links? -115 Domains Sharing the Same IP Address, to Remove or Not Remove Links
Out of 250 domains that link to my site about 115 are from low quality directories that are published by the same company and hosted on the same ip address. Examples of these directories are: -www.keydirectory.net -www.linkwind.com -www.sitepassage.com -www.ubdaily.com -www.linkyard.org A recent site audit from a reputable SEO firm identified 125 toxic links. I assume these are those toxic links. They also identified about another 80 suspicious domains linking to my site. They audit concluded that my site is suffering a partial Penguin penalty due to low quality links. My question is whether it is safe to remove these 125 links from the low quality directories. I am concerned that removing this quantity of links all at once will cause a drop in ranking because the link profile will be thin with only about 125 domains remaining that point to the site. Granted those 125 domains should be of somewhat better quality. I am playing with fire by having these removed. I URGENTLY NEED ADVICE AS THE WEBMASTER HAS INITIATED STEPS TO REMOVE THE 125 LINKS. Thanks everyone!!! Alan
Intermediate & Advanced SEO | | Kingalan10 -
Anchor text diversity for internal links?
Should I be worried about anchor text diversity for my internal links? It seems like I should be ok but I just wanted to double check... you know how google can be
Intermediate & Advanced SEO | | KenyonManu3-SEOSEM0 -
Should I move our blog internal....
I wanted to also ask the wider moz community this question. Our blogs are currently run on blogger/wordpress using a subdomain strategy - blog.website.com and has now gained a home page PR3. It's been running for 2-3 years. This runs contrary to best practice of website.com/blog. I'm now considering making the blog internal but want to get your opinion as the longer I leave it, the bigger a decision it will be.... Do the pro's of making the blog internal outweigh the cons of doing so ? Pro's Blog benefits from root domain Fresh content on the site that people can interact with Root domain benefits from links the content gains Easier to analyse user activity Con's Loss of Page Rank Effort to 301 all URL's and content CMS altered to allow creation of blog content
Intermediate & Advanced SEO | | RobertChapman0 -
Best practice for listings with outbound links
My site contains a number of listings for charities that offer various sporting activities for people to get involved in order to raise money. As part of the listing we provide an outbound link for the user to find out more info about each of the charities and their activities. Currently these listings are blocked in the robots.txt for fear that we may be viewed as a 'link farm or spam site' (as there are hundreds of charities listed on the scrolling page) but these links out are genuine and provide benefits and are a useful resource for the user and not paid links. What I'd like to do is make these listings fully crawlable and indexable to increase our search traffic to these listing, but I'm not sure whether this would have a negative impact on our Pagerank with Google potentially viewing all these outbound links as 'bad' or 'paid links', Would removing the listing pages from our robots.txt and making all the outbound links 'nofollow' be the way forward to allow us to properly index the listings without being penalised as some kind of link farm or spam site? (N.B. I have no interest in passing link juice to the external charity websites)
Intermediate & Advanced SEO | | simon_realbuzz0