Getting site ready for outreach for guest posting
-
Hello,
We've decided to focus on guest posting for my client's site. What do we need to do to my client's website to be ready for guest posting. I assume those providing guest posting opportunities will look at our site and evaluate how good it is and how good our writing is. Here's what we're doing, and I'm wondering what's important
1. We went from a junky design to a pretty good one.
2. The logo is still average - we're thinking of upgrading it
3. all of the buttons for the store are still bad looking - we're going to make them pretty
4. All the category text was keyword stuffed and not good, we're rewriting all category text which is a huge effort
5. There was 20 short OK articles. We're making 5 long good ones to take their places.
What are they going to look at to make their decision?
-
everything matters - but i nice author page linked to from the email outreach i think helps
-
Thanks David!
Does it matter if our site content - category pages, articles, etc. are well written? i.e. will they just look at the author page?
-
First step is set up a author page on your site with info about the persona you are pitching from showing some reasons why this person is an authority in your field. Then you got to start building relationships use email, twitter etc
Myblogguest is great start to get your feet wet but quality of sites is an issue.
-
Hi guys,
I guess I presented the information wrong. My client is looking to guest post on other sites.
-
I look at site authority. I look at the number of comments other articles get on the site. I look at distribution of articles (tweets, digg, facebook). But more than anything, "how relative is the site my subject?". A link from a high authority video game site really isn't going to pass much juice to a pest control site.
-
There's no short supply of webmasters looking to guest post on external sites. What I'd suggest doing if you're looking to accept guest posts is sign-up to Blogger Linkup and MyBlogGuest as you'll be sent out in an e-mail shot and have the ability to "bid" on available guest posts for your website.
When I look for suitable sites to guest post on I tend to look at the design quality of the site, number of outbound links, whether the site is selling links, do they just accept guest posts, the quality of the other guest posts, PR / DA etc.
If you're looking to make it easy for webmasters to submit to your site I'd recommend having a "write for us / contribute" page that details your application process - e.g minimum words, what topics you're looking for, backlink rules.
Site design won't necessarily influence some submitters, but the better the overall site quality, the more likely you are to have higher quality submissions.
Hope that's been helpful!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is healthygallbladder.com a spammy site?
Hello Moz Community! We're getting many back links with random anchor text (completely irrelevant) from a website called healthygallbladder.com and various subdomains under that domain. Has anyone else come across this website? I can't seem to load the pages at all. It always comes up with a bandwidth exceeded message.
Link Building | | SylviaH0 -
Is it worth to get links from startup directorys?
Hi, I have a startup that connects people with lawyers. There are a lot of directories of startups. These are legitimate directories and not like the spammy directories. Is it worth getting links from these types of directories? Let me know.
Link Building | | RafeTLouis0 -
How to do SEO for a social networking site?
Howdy SEOmoz fans, We are about to launch an educational social networking site. We have planned a lot of good strategies for offline and online marketing. Coming to SEO, how we can do search engine optimization effectively for our social networking site. The home page will be sign up page and there wont be any content in it. It would be great if you can suggest us prefect SEO tactics for our site. Thank you.
Link Building | | jjv0 -
Challenge: How to SEO a site with almost no content
Wondering what you all would recommend for SEO on this site: www.gudville.com Most of their content is behind a login. Basically there are 5 pages open to Google and to anyone without that login, and they are not open to doing it differently at this time. Once in, there will be a lot of sharing with Facebook friends that will include invitations to join them in their causes. Love to hear all your recommendations. Kathy
Link Building | | katandmouse0 -
Guest Blogging Questions
Hi a few questions, 1. Is a anchor link in the body better then in the byline? 2. If 2 links are in the body will Google only count the first link? 3. Do you need a unique byline for each guest post, will having duplicate bylines not work as well as unique? Cheers
Link Building | | activitysuper0 -
Are link exchanges bad for SEO these days? Also, is adding my site to free yet relevent directory sites a bad idea?
I operate a computer services company in Eugene, Oregon called "Eugene Computer Geeks". We do a lot of web design, and need incoming links to my site very badly. Lately I've been asking clients if they would link to me, but they almost always ask for a link in return. If we exchange links, does Google penalize my site? Would the incoming link be better for SEO if I'm not linking back to the other site? ALSO Is it possible that manually submitting my site to free, yet relevant web directories would hurt my rankings? It's not a big deal to me if it doesn't help my rankings, as I see a benefit to having my site listed, but wanted to make sure there wasn't a chance that it would hurt my rankings. As far as I know all the directories are free from SPAM, porn, warez, or anything like that. Thanks!
Link Building | | eugenecomputergeeks0 -
Guest Blogging
Hi there, Recently I have been using guest blogging as part as my link building strategy which is doing pretty well so far. Just a few question on this: Once I have managed to put a guest post on a blog, is there any SEO value in contributing to the same blog again? Kind Regards
Link Building | | Paul780 -
Is there way to identify all back links throughout a site or do I have to check one site page at a time? Thanks!
Sorry if it is obvious, but I can't seem to figure it out. I'd like to be able to run a report that will list all of the back links on every page of my site.
Link Building | | TRCCommunications0