Best way to manage SEO for a massive events listing website.
-
I run a website that tracks entertainment for the entire state of South Dakota. While I've made some fantastic strides in gaining traffic, I feel lost on how to manage all those entries in an SEO friendly manner. I have a TON of errors showing on my crawl diagnostics and I just don't know what to do. The nature of the website is such that there are going to be duplications all over the place. I know that I can help some of this by getting my canonical links setup properly (that's coming in my next version of the site's theme), but what else should I do to make those event listings friendly for the SE's??
-
You are very welcome JC. Don't give up on your rich snippets. I think it was Richard Baxter who recently said that the most common problem he's seeing with micro-data is people giving up too soon when they don't see Google picking it up and displaying it right away. It could take 6 months. Just hang in there, and by all means try the tool. I bet it works
-
Thanks Dana! I have been using microformats in the code and hoping that Google would start using that in the snippets, but so far they haven't thrown me a bone. I'll check into this and see what I can do with it! Thank you so much.
-
Hi JC, You're in luck. Google just rolled out a new tool, specifically for events, that helps you get them set up with Structured Data without having to go in and code your pages. It's called the Data Highlighter Tool. Here's a linke to the offical post announcing it: http://googlewebmastercentral.blogspot.com/2012/12/introducing-data-highlighter-for-event.html
Here is a quote: "Data Highlighter is a point-and-click tool that can be used by anyone authorized
for your site in Google Webmaster Tools. No changes to HTML code are required.
Instead, you just use your mouse to highlight and "tag" each key piece of data
on a typical event page of your website:"Log in to your Google Webmaster Tools and click on "Structured Data" in the left Nav. - then click the subcategory "Data Highlighter" - Watch the brief video, then click "Start Highlighting."
I am hoping (for the love of God!) they add the same kind of simple tool to allow Webmasters to markup other types of data like product videos and reviews.
I hope this helps you out a little. Given that this tool is specifically designed for sites with events, it should be a perfect fit!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO URLs: 1\. URLs in my language (Greek, Greeklish or English)? 2\. Αt the end it is good to put -> .html? What is the best way to get great ranking?
Hello all, I must put URLs in my language Greek, Greeklish or in English? And at the end of url it is good to put -> .html? For exampe www.test.com/test/test-test.html ? What is the best way to get great ranking? I am a new digital marketing manager and its my first time who works with a programmer who doesn't know. I need to know as soon as possible, because they want to be "on air" tomorrow! Thank you very much for your help! Regards, Marios
Technical SEO | | marioskal0 -
Website Alerts
Hi
Technical SEO | | Bossandy
Does anyone know of plugins/ extensions for joomla or wordpress to alert us as soon as a site goes down?0 -
What is the best way to deal with https?
Currently, the site I am working on is using HTTPS throughout the website. The non-HTTPS pages are redirected through a 301 redirect to the HTTPS- this happens for all pages. Is this the best strategy going forward? if not, what changes would you suggest?
Technical SEO | | adarsh880 -
Will having a big list of cities for areas a client services help or damage SEO on a page?
We have a client we inherited that has flat text list of all the cities and counties they service on their contact page. They service the entire southeast so the list just looks crazy ridiculous. --------- Example: ---- South Carolina: Abbeville, Aiken, Allendale, Anderson, Bamberg, Barnwell, Beaufort, Berkeley, Calhoun, Charleston, Cherokee, etc etc ------ end example ------ The question is, will this help or hinder their seo for their very specific niche industry? Is this key word spamming? It has an end-user purpose so it technically isn't spam, but perhaps the engines may look at it otherwise. I couldn't find a definitive answer to the question, any help would be appreciated.
Technical SEO | | Highforge0 -
What is the best way to broaden the reach of our website?
We were specifically targeting the Capital Region of New York and environs and now our goal is to broaden the net to reach potential clients. Should I to drop the location terms we already have baked in to the copy and add broader location terms? OR just add newer terms? We're developing a new design that sharpens our focus, but here is what we have now: http://www.behancommunications.com Thanks for any suggestions
Technical SEO | | PatDowd0 -
Best way to condense content on a page?
We want to add a video transcript to the same page as the video, but it doesn't really fit the design of the page. Is it fine to use CSS/DIVs to either have a "click to read full transcript" or a scroll box?
Technical SEO | | nicole.healthline0 -
Internal website search
Hi, I'd like to index dynamically generated - internal website search pages - to Google. A mod rewrite to make the URL strings friendlier might be one way, but as these pages are created on the fly and effectively don't exist till the search keywords are inputted, is it even possible to index them? thanks
Technical SEO | | richcowley0 -
Sub Domain SEO
I am thinking to Add Sub Domains to get better rankings for Local Searches. So I will develop City Specific Sites with Specific Language. For Example qatar.wisnetsol.com. IT will be in Arabic. If my Good standing and Ranking on Google for wisnetsol.com will help my subdomain to rank better? if we setup wisnetsol.com/qatar, how it can target Qatar in Google Webmaster tools? Will links for qatar.wisnetsol.com and wisnetsol.com are seprate? What do you think about this strategy? Is it good or bad?
Technical SEO | | Khuram0