Breadcrumb links
-
Hello.
Are the breadcrumb links valued more over other links ? (google searches for them specificaly to display them in the results)
-
I would not say they are more valued than any other kind of link but they do provide some distinct benefits and opportunities.
-
when people land on the page from a web search, it provides a simple tool and a convention no less for anchoring yourself within the hierarchy of the site and navigating back a level
-
depending on the source ordering it can often be the first link to the parent pages so can be used for keyword rich anchor text (where natural to do so)
-
it can be some of the first text on the page so it provides a natural way to get your keywords (product name etc) at the beginning of the page which can also help
-
Generally it is a good way to get your keywords on the page again without having to worry about working them into the body text in a natural way (which is not always possible)
So, in summary, they are good for users, good for SEO (internal linking, keywords, relevancy) and they can help improve the format of your listing in the SERPs so... what's not to like?
Hope it helps!
Marcus -
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Internal Website Linking from Syndicated Blog Posts
Does it help, hurt, or do nothing for my website's SEO if I do internal linking from syndicated blog posts (on my blog) to my website pages? For example, a syndicated blog post on winterizing your house has instances of "homeowners insurance" linking to my webpage on homeowners insurance. Proper canonicalization is done as well.
On-Page Optimization | | BFMichael0 -
Dynamic links & duplicate content
Hi there, I am putting a proposal together for a client whose website has been optimised to include many dynamic links and so there are many pages with duplicate content: only the page title, h1 and URL is different. My client thinks this isn't an issue. What is the current consensus on this? Many thanks in advance.
On-Page Optimization | | lorraine.mcconechy0 -
URL, Breadcrumb/Site Hierarchy Display, User (and Bot) Expectations
TL;DR: Do parts of URLs that are used throughout the web quite consistently have any influence on robots (or users)? Are there any studies? What would you use for pages that are something between a tag-page and a wiki-like article? Long version: On a site with a lot of content, I decided to go for tags to present articles on that topic together. My first thought was to simply list those under the URL /tag/{Tag_Name}. Short. Simple. Grabs the core meaning - on this page you'll find stuff about the tag. But: those tag-pages will be more than just lists of the tagged pages (let's say they are articles on various topics and products with certain attributes and the same tag can apply to a product and an article). The tag pages themselves will often talk a lot about the use of said tag - extensively, without blabbering. It is aimed at being a landing page and hub for the tag/keyword. Having this in mind, I pondered using /wiki/. It does fit in some respects, but it really is not a wiki. /info/, /lexicon/, /knowledge/ and other ideas came to mind but the more I thought the weirder I did find most ideas. What I am now wondering: Do these parts of URLs (/tag/, or /product/, or /wiki/) that are not really keywords in most cases have any influence on search engines? They are used quite consistently across the web and therefore could be used as signals. I suspect, though, that they might have more influence on shaping user expectation. (If I see /wiki/ in an URL or site hierarchy display (breadcrumb), I expect ... well, a wiki-style page; if I see /tag/ I expect a collection of stuff with that tag.) What would you chose if it is not quite a tag, nor quite a wiki but something in-between? Or do you think it does not matter at all? (Breadcrumbs will be used and google has used them for display in just about all SERPs.) Are there perchance any studies concerning these parts of URLS? Regards Nico
On-Page Optimization | | netzkern_AG0 -
Internal Links Catalog (too many links)
I have several car catalogs that I use to direct my customers to the parts for their vehicle. Example:http://www.mikesfuel.com/Acura_c_69.html My customers like the approach. They can easily find their vehicle, then scan the columns for the parts that they need. Each part number is a link and the part numbers are sometimes posted several times in one column. All of the links are internal to the web site. My fear is that this is going to be treated as a link farm. I have considered using a PDF catalog with links, but that is going to be hugely expensive. What do you think? Thanks for any help Mike
On-Page Optimization | | mikescarb0 -
Do NoFollow links still split link equity?
So I realize that Google will split link equity between all links on any given page. Example, if a landing page has 10 links then the authority from the landing page is split into 10 and each link given its own smaller amount of equity from that landing page. My question is if I were to turn 9 of the 10 links on this page to NoFollow links would the equity still remain split 10 ways or would it simply pass all of it to the one DoFollow link left on the page?
On-Page Optimization | | PageOnePowerGang0 -
Will deleting excess self serving links from old posts damage established ranking
My SEOmoz report showed many posts with "too many links." I can easily go back into wordpress and delete self serving links. But is there a downside to this if these posts are already ranked well on google search for the desired key words? Or will deleting the excess self serving links improve ranking
On-Page Optimization | | wianno1680 -
Excessive Internal Linking...But it's a product page. What to do?
A few of our companies sites' product pages have the warning about excessive internal links. But these pages are product pages (for example). Should we be worried about this warning? Are there ways to avoid it? Or is it just the nature of the beast...? Thanks in advance!
On-Page Optimization | | DevonIntl0 -
Eliminating outbound links for long tail-targeting pages
I have a number of pages that rank on the 1st page for highly long tail phrases, despite the pages having outbound links to things like 'privacy policy' 'terms of use', make a payment, etc...all pages that can be accessed from the home page. Do you recommend I eliminate these administrative pages from the long tail-targeting pages, to reduce outbound page rank flow? Does anyone create a different breadcrumb navigation or remove one altogether for pages that are highly targeted to improve their rank?
On-Page Optimization | | ilyaelbert0