What are your best tactics for promoting an infographic?
-
What tactics have you found to be effective in promoting an interesting infographic that you have created?
-
One thing I found works well is to engage with as many of the people you want to use the infographic as possible before you contact them with the image.
I try and connect with them on Twitter, leave a comment on a blog post (with a link to my twitter rather than my website so it does not look like I am trying to spam the blog) or help them in some way.
Along the help lines I have found an email telling them about a broken link or an error on their site is a good way to get their attention. Then when they say thank you I reply with a question about their work, ask for their advice on something related to what they do and mention I am putting together the graphic, if possible I incorporate the information they have given me into the infographic and let them know.
Then when the infographic is ready to send I let them have an advanced copy along with any data used to produce the statistics in it.
In my mind I came up with these ideas but I am sure the truth is more along the lines of the day I spent going through the posts in the link Keri has been kind enough to post, it may take a while to read but it is full of great information.
I think all the information and tips boil down to give the audience something they want and give them a reason to take it from you.
I hope that makes sense
Sean
-
SEOmoz has a few blog posts on this that can be helpful. Take a look at our search results at http://www.seomoz.org/pages/search_results#stq=infographic&stp=1
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to start building links without paying for them?
I am starting new websites for my clients and want to know where to start. I understand that rich, engaging content gets links naturally, but how do we get links to rich content that noone has ever seen?
Link Building | | Prestonp0 -
What are the best guest blog sites around?
Im not talking outreach software or anything like that but more along the same lines of myblogguest. Id like to know which ones you have actually used and your opinion, there are tons of them out there but most are spammy cr+p
Link Building | | therealmarkhall0 -
Should you avoid links from infographic sites?
Suppose you have an interesting infographic that you are promoting. Should you be cautious about having it published on sites that only publish infographics? Do you think these sites pass any link value?
Link Building | | ProjectLabs0 -
Best SEO Friendly URL
Hi. Currently I'm using the following url: mysite.com/this-is-the-news-title/news-1234 The news title followed by the directory and the news id. Same goes to mysite.com/my-name/user-123 I think its better for SEO since the relevant words (news title and name) are to the left of the link. But some people are saying that this is not good for SEO because crawlers can't "organize" the urls in directories. So they say its better to use: mysite.com/news/this-is-the-news-title/1234 mysite.com/user/my-name/123 Cause then the crawler know what is a news and what is a user. What do you guys think? Thanks.
Link Building | | rapchan0 -
Best way to get more keywords to rank
I have a flash site and have been very successful at getting my keywords that are in my site title and also in the text of my page to rank well. What is the best way to get additional keywords to rank without increasing the text on your page. Is it just getting more anchor-text backlinks pointing your site with the new keywords in the text?
Link Building | | photoseo10 -
What are the best RSS feed directories
Other than technorati and alltop what are the best RSS directories to use and submit feeds to?
Link Building | | PeterAlexLeigh0 -
Best way to create deep links - Building links to inner pages
I am looking for a cost effective way to rank 30 inner pages, which are all low competition, long tail keywords. What type of links are the best for this type of project, social bookmarks, article marketing, high pr links, etc.... Also who would be good to hire for this type of project?
Link Building | | newcitymoving0 -
Best Way to Analyse Linking Structure of My Site
My site http://www.taxproblem.org is now undergoing many changes due to bad report card scores from this site. I've had people tell me that my linking structure was obviously artificial, especially if most of my links are from "Mr. Wong - social site" O.K. stop laughing 🙂 Yes we use bookmarking demon and rss feed wp plug ins, etc. But haven't discovered how to best get links yet, although reading a lot and waiting on seomoz's DVD's I ordered. 1. What is the best way to analyse our sites linking structure to determine if Google will consider it bad (my site was trashed by Google twice in the last two years) probably for link farms and the like. I know the obvious, but I was looking for a program with guidelines to judge by. 2. The best source to review the many strategies for getting back links so I am not a victim of rehashed b/s based on someones fears of Google, but actually good methods that work. We offer something of value. (CPA firm doing IRS rep. and we have a free download so people can do their own IRS rep and save thousands, and know it's done right) I need to know the bast way to market this. I need good souces for info and for keeping up. Thanks in advance to all that can help.
Link Building | | joemas990