What are the best ways that PPC and SEO can work together?
-
This has come up recently internally as we are an agency that traditionally only focuses on SEO. However, when asked to articulate the benefits of how they can work together I normally see rather vague and non-actionable answers that don't really translate to real life always.
I can understand how you can use SEO techniques to improve the ROAS of a PPC campaign by improving the quality of a landing page.
I am also aware of a number of ways you can use Adwords data from your campaign to improve your SEO campaign but I am curious to know. How else can the two channels work together to help each other out?
-
Not exhaustive in any terms, but a couple of examples come to mind immediately.
1. Find best peforming keywords in your PPC campaigns and optimise your site for them.
2. For PPC keyword ideas, reviewing your organic keywords.
3. Visibility in SERPs, especially if competitors are bidding on your brand / top keywords.
4. Adwords / Analytics play nice together in a couple of ways with a few settings: auto tagging Adwords PPC traffic, imporing Analytics Goals into Adwords as conversions, Adwords data within Analytics, calculating ROI etc.
I also just found this (dated, but still mostly relevant) Youmoz post that has more: http://www.seomoz.org/ugc/8-ways-ppc-and-seo-are-better-when-used-together
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Has anyone tried Captora? Curious about people's thoughts on potential benefits and risks for SEO.
We talked to a vendor called Captora today and I'm curious if anyone else has tried them. It seems like it's too good to be true and could lead to issues should Google get wise to this tactic. So what are people's thoughts? watch?v=SVSCPrcXXDQ
Paid Search Marketing | | VMTurbo-Marketing0 -
Can I auto tag my unbounce campaign?
Hi Mozzers, We are running ads for a client and we're using unbounce for landing page creation. Google Adwords is the main ad platform we are using right now. When you click on the ad you land on a subdomain (subdomain.Sitename.com) and you can click on Apply which lands on the form Page of the client's site(www.sitename.com). The campaign has been auto tagged but haven't seen any data which is probably because of the subdomain unbounce page. Do you think there is a way to track unbounce via auto tagging or my only solution will be setting up manual tagging? Thanks
Paid Search Marketing | | Ideas-Money-Art0 -
Is High PageRank Quality Related But Paid Directory Listing Still Work?
Hi, We are a local cleaning company in Singapore specialising in all types of home and office cleaning service. My question is after the Google Penguin, does high PR but paid directory still working?
Paid Search Marketing | | chanel27
Or it will be considered a toxic links. It is getting harder to do backlinking now so we really need to be very careful here.0 -
What are the strongest and most-Google friendly directories to place my business on for the sake of large SEO gains? for the sake of Exposure to customers? What is the best way to invest for ROI nowadays? Thanks.
I do basic SEO stuff as well as marketing for quite a few clients. But, I am wondering which directories or exposure based groups are worth the money? Is a business.com directory listing for $300 a solid investment to get a strong link? Is yext a good move? How about wildfire? I could use some really high DA links to stack on top of the link profiles I have already built through content, etc.? Please advise me. PS Confession: I was once a pre-panda Fiverr link junkie. But I am in recovery. I have an 18 month chip and am currently making amends. 12 steps to SEO freedom baby.
Paid Search Marketing | | creativeguy0 -
Bought domains to some of my best keywords. What should I do?
So I work in a very niche industry and compete very well with Google PPC. I was recently able to acquire domains of keywords that drive almost 40% of all our paid traffic and quite a bit of organic traffic as well. The problem is that these keyword domains carry no authority (obviously because i just bought them). Would i be best served to just do redirects with these names to my current site(s)? Or i was also thinking about setting up independent blog sites that would link back to my main site. I' was also thinking of changing the domains of my paid google ads to align with the recently acquired links.... Thanks in advance for your help!
Paid Search Marketing | | ckonicek0 -
PPC Keyword Phrases and Options
Sorry in advance.... I've used search on the SEOMoz site and Google but not found an exact answer to my question. I am looking at starting PPC campaign - do I need all variations of these keywords or is google clever enough to work on dashes etc... I want the keyword phrase to come up with loads of different locations. Do I need to input them all separately like I have below? 1. Keyword Sample Phrase 2. Keyword-Sample Phrase 3. KeywordSample Phrase 4. Keyword Sample Phrases 5. Keyword Sample Phrase Location 6. Keyword-Sample Phrase Location 7. KeywordSample Phrase Location 8. Keyword Sample Phrases Location Thanks in advance....
Paid Search Marketing | | JohnW-UK0 -
Pay for Performance SEO
Does anyone have any thoughts on, or experience with, pay for performance SEO companies such as Results First? Thanks
Paid Search Marketing | | uniquegifts-2778790 -
In Google Adwords, can I create negative dollar-amount keywords?
example of negative keywords: -$40 driving lessons -35 dollar driving lessons The driving lessons I'm selling are $55 an hour, so I obviously don't want unqualified leads chewing through my budget when they clearly don't want to spend $55 on a lesson. I already have the price mentioned in my ads, but I want to negative out the dollar amounts because people are still stupid enough to click without reading the ad. Any help will be appreciated! Matt
Paid Search Marketing | | strilliams0